Roller Lash Mascara

I was expecting this mascara to be the answer to all my problems of a straight lashed girl who HAS to use waterproof mascara to hold a curl. I've been forever searching for that wonderful product that doesn't take industrial strength remover to get off but still gives me curl and volume.

Watched a full demonstration on HSN (don't those ALWAYS get ya!) and was convinced …Read more

The wand is great and i think the formula isnt that bad either. It lifts my tiny lashes high above my hooded lid which is nice...... but, the formula is gummy? it didnt quite dry on my and when i rubbed my eyes my lashes moved and go stuck together and all outta shape. sucks. I wouldnt repurchase but i would recommend. everyone like a different formula.

This is the only mascara I have ever used that has not flaked. The brush is easy to use. I am very pleased.

I love this mascara so much! I have extremely long lashes that with a lot of mascaras clump together which I hate but this one is great. Makes my long lashes look even longer, fuller and they sit with a fanned effect like fake lashes. I wasn't a huge fan of they're real the brush scratched me a lot but this doesn't. Perfect!

Let's start by saying I'm one of those million women who won't use They're Real. It doesn't do magic for me and I'm not a fan. This isn't something I didn't hesitate to tell the reps during training. This is totally a mascara I could see myself getting into. The formula is more of a silicone-wax so it is less likely to flake into my eye and cause …Read more

Was excited to not have to use a lash curler everyday but alas, disappointment. It doesn't even hold the curl when I actually used my lash curler. It's ok, but not what I had hoped for.

My lashes are long, but very blond (like, so blond that they are clear!) and not super thick. Mascara is my absolute must have - without it, my eyes seem to disappear. So I've tried a lot of mascaras, and I'm pretty picky.
I've been using this for three weeks now. It's supposed to be tailored to those of us who don't have much curl to the lashes naturally, and it …Read more

I had the opportunity to try this mascara in simple black packaging before it was released, and when asked which brand it was I did not think Benefit. I usually hate Benefit mascaras! Bad gal's brush drives me nuts, and I believe is too dry (and I like Tarte mascara), and They're Real I pretty much hated everything about. When I read it had Beeswax I was really excited. Not only does it …Read more

Um...first impression? I actually like it more (the same?) than other Benefit mascaras. I liked Bad Gal but felt it dried fast and I didn't like the brush on They're Real, (ithurtslikeabitch, but it grew on me). I feel like formula wise they are all ok, except how Bad Gal dried out on me, they weren't bad. I do notice they dry a little harder than my drugstore mascaras do. I …Read more

Makes my lashes black, long, does not clump, is buildable, and they curl right up and stay that way all day. No smearing or flaking and came off easily with makeup remover. It's a darn near perfect, every day mascara!