About the brand

BeneFit Cosmetics was founded in San Francisco in 1976 by twin sisters Jane and Jean Ford. Starting out as a small beauty boutique called "The Face Place" in the Mission District, they developed their first product called "Rose Tint" (now famously known as "benetint"). After a move to downtown San Francisco in the 80's, they went on to develop and debut "lip plump". After changing the name to Benefit Cosmetics in 1990, the first Benefit counter at Henri Bendel in New York City a year later, eventually opening counters in London and worldwide. Aquired by LVMH in 1999, the best-selling products include "They're Real!" mascara, "Gimme Brow" brow gel and the "Porefessional", a pore-minimizing balm. (wikipedia.com)

https://www.benefitcosmetics.com/us/en

Overall rating
3.6
Created with Sketch.
59%
would repurchase
3.6
Created with Sketch.
Overall rating
59%
would repurchase

Latest benefit Cosmetics Reviews

Seven % [DISCONTINUED]
5.0
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3 days ago

I am still begging benefit to bring this back. It was my number one perfect skincare product. A little went a long way, and it completely transformed rough patches, fine lines, dry spots and overly...


ka-BROW! Cream-Gel Eyebrow Color with Brush
5.0
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3 days ago

One of the few brow products I’ve purchased over and over again. I tend to be heavy handed and this allows me to apply the right amount without it looking harsh. The colors are perfect without...

Rush Hour for lips and cheeks
4.0
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4 days ago

I'm cleaning out my makeup collection and came across this relic from a bygone era. This product is from what I consider to be Benefit's golden age--the early 2000s. The brand is so boring now,...