benefit Cosmetics

BeneFit Cosmetics was founded in San Francisco in 1976 by twin sisters Jane and Jean Ford. Starting out as a small beauty boutique called "The Face Place" in the Mission District, they developed their first product called "Rose Tint" (now famously known as "benetint"). After a move to downtown San Francisco in the 80's, they went on to develop and debut "lip plump". After changing the name to Benefit Cosmetics in 1990, the first Benefit counter at Henri Bendel in New York City a year later, eventually opening counters in London and worldwide. Aquired by LVMH in 1999, the best-selling products include "They're Real!" mascara, "Gimme Brow" brow gel and the "Porefessional", a pore-minimizing balm. (

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615 products

39,508 reviews

58% would repurchase

Recent benefit Cosmetics Reviews

Mascara -benefit Cosmetics -Roller Lash Mascara

on 12/7/2018 1:23:00 PM


The magic in this product is the wand. The actual formula is not particularly bad but it's nothing special, either - definitely not for the price. It's quite liquidy and tends to get all over my lid. It can also look very spidery if you aren't careful. When I finish this I'll probably clean the wand and put it in another tube.

Mascara -benefit Cosmetics -BADgal BANG! Volumizing Mascara

on 12/3/2018 12:49:00 AM


I adore this mascara! I was using Better Than Sex mascara, which I loved EXCEPT for the brush size and shape. Then I switch to L'oreal's Lash Paradise and found it to be a great dupe for BTS. Then I got a free sample size of the Bad Gal Bang and it blew those two out of the water. People have thought that I was wearing fake lashes. The brush might be my favorite part! It's very easy to get all those little corner lashes without making a mess. Excellent volume and length as well. Yes, it can clump a little if you have too much on the brush so keep that in mind. I've had no flaking or raccoon eyes except when I went to the chiropractor and had my face in one of those holders on the massage table, and my eyes were apparently watering some. After getting halfway through a full-size tube it dried out a little so I added a few eyedrops to it and it was like new.

3 of 3 people found this helpful.

Brows -benefit Cosmetics -ka-BROW! Cream-Gel Eyebrow Color with Brush

on 11/29/2018 11:56:00 PM


I have to use this product with ready set brow or else it doesn’t last the whole day it will wear off and smudge without it (I have combo skin) . I like the #3 color a nice neutral warm light brown good for me as I’m a highlighted blonde brunette . I don’t like the packaging as it dries out quickly . I will repurchase however because I love the texture and color and with the ready set brown lasts all day even through workouts. :)

1 of 1 people found this helpful.

Brows -benefit Cosmetics -Gimme Brow + Volumizing Fiber Gel

on 11/29/2018 11:51:00 PM


I use this after applying kabrow . I have very thin brows not much hair and this plumps up whatever hairs I have , it’s like mascara for your brows . I got a sample and purchased full size. Very satisfied. I’ve used Estée Lauderd version of this which is good too but this one lasts longer on my slightly oilier skin. With the ready set brow it lasts all day. Without it I get some smudging end of day it wears off.

Brows -benefit Cosmetics -ready, set, Brow!

on 11/29/2018 11:47:00 PM


THis kept my brow color on and my brows in place all day! No smudging even after a workout and on my somewhat oily skin. Very impressed and will continue to use this! :-)

1 of 1 people found this helpful.

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