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69 products

292 reviews

69% would repurchase

Recent W7 Reviews

Liquid -W7 -HD 12-Hour Foundation

on 3/2/2018 5:34:00 PM


I had just run out of my Bourjois CC cream and I was looking for an everyday medium coverage foundation when I saw the excellent reviews on this product. I love the weighty frosted glass bottle, it feels a lot more expensive than your usual drugstore foundation. The consistency is a bit gel-like, it reminded me of the Bourjois Healthy Mix Serum a lot. Upon first application, it glided on with ease and felt very velvety. Coverage is definitely light-to-medium, but I built it up to a full medium without it looking heavy at any point. As far as finish goes, while at first it actually looks glowy, it quickly dries down to a very natural semi-matte finish that doesn't feel dry at all (though I always moisturize well beforehand) which also reminded me of the Bourjois HMS. For my combination skin, I barely needed a light dusting of powder across my forehead. I got the shade Buff which is the lightest in the range and I like that it has a beige undertone that's very neutral and thankfully it didn't oxidize throughout the day. However, I do think that this shade will not be fair enough for complexions paler than mine (I'm between 51-52 in the Bourjois shade range during the winter time). Longevity-wise, the 12-hour claim might be a bit much, since I don't think any foundation can last that long on me, but at the end of the day my skin looked good without any oiliness or patchiness or oxidization so that's a win in my books.

Long story short: this is actually not just "good for the price"; it's good, period.

4 of 4 people found this helpful.

Mascara -W7 -Absolute Lashes Mascara

on 2/28/2018 2:12:00 AM


5 star review! I can't believe this is available at Chemist Warehouse (who are located all over the place, so it's easy to find) and it's only around the $5 mark. Chemist Warehouse often have buy 2 get the 3rd free, and this was my freebie. I totally love it. It's not quite as good as my favourite Urban Decay mascara but for a fraction of the price it definitely gives it a run for it's money!

It doesn't flake or smudge and it holds a curl. I will be repurchasing for sure.

Eye Shadow -W7 -In the Mood and In the City

on 2/20/2018 5:53:00 PM


This is one of several W7 products I own, and I'm kind of disappointed in it. I was attracted by the fact that W7 is cruelty-free, and I like products in tins (probably a little too much!). Also, I was intrigued by the similarity to the Naked travel palette--the W7 version I got is In the City. So I do like the packaging. It's a little bulky, but not too big for my purse and definitely durable. The only problem with the packaging is that there's no room for an applicator, and they definitely could have done that. The box says 'Natural Nudes' and this is definitely natural; I'm very fair-skinned and the next to the darkest shade hardly shows up on my eyelids at all. (I'm experimenting with using concealer on my eyelids instead of primer these days, so it's not like I was just sloshing the shadow on my naked lids either. I also use face powder on my lids after applying my shadow.) So you kind of start off at a disadvantage with this shadow, and then it doesn't last well. About an hour after applying, the shadow had faded so much that it was nearly imperceptible. Like I say, very disappointing. What makes this palette somewhat worthwhile is the range of colors, all nice warm-to- neutral mid-browns. I'm planning on trying these on my brows, and maybe as a little contour. And I'll keep experimenting to see if I can make the shadows last on my lids. This would be great for someone just getting into makeup. But if you already have some good neutral shadows, don't bother.

1 of 1 people found this helpful.

Foundations -W7 -Genius Feather Light Foundation

on 2/19/2018 5:09:00 PM


I am 52 and it has taken this long to find my HG foundation. I have always loved W7. Cheap as chips, but high end quality. I originally purchased this foundation because of a couple of YouTube tutorials that raved about it. For the record, I am 52 with excellent skin, but am constantly finding that a foundation is either too shiny/greasy or alternatively too cakey. This foundfation is neither and I do not even need to powder after applying it.

It comes in a dropper bottle and cost me $5 Australian. Now you generally cannot get decent makeup for this price, but W7 has completely changed my view on this. I purchased it in the lightest shade and it is somewhere between porcelain and ivory. I apply 6 drops directly onto my Beauty Blender and start bouncing and swiping until correctly applied. You need to shake the bottle first. The finish looks just like natural skin. I can't adequately describe how good this looks, but you cannot tell that I am wearing foundation, it just makes your skin look radiant. I apply it over Neutrogena SPF 50+ sunscreen and it does not get shiny.

There isn't a huge variety of shades, so I got lucky finding a perfect match, but this is it for me now. I absolutely love this foundation and I will continue to use it. It's $5!!!!!! Wow, wow, wow!!!!!

2 of 2 people found this helpful.

Palettes -W7 -In the buff

on 2/16/2018 3:17:00 PM


Great pallette. Colours are lovely, very flattering. I use the shadows both wet and dry and even use the black shade and darker shimmer shades as liners. For me with a primer, lasting power is very good. This is an Urban decay Naked pallette knockoff. The shadows are not buttery like you would expect in an Urban decay pallette. But you get what you pay for. That said, I Think the colour payoff is really good. Just use a good primer underneath and a decent blending brush. You can go from desk to bar and create some really sophisticated looks. I love mine and use it almost everyday. Price point is really good too.

2 of 2 people found this helpful.

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