Denis DaSilva and Lorraine Massey founded DevaCurl in 1994. Their line of hair products for curly, super curly and wavy hair are made without the use of parabens, sulfates, or silicones. The company was acquired in 2017 by Ares Management. Products are available online and at select professional salons and retail locations across the United States and Canada.

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33 products

655 reviews

60% would repurchase

Recent DevaCurl Reviews

Styling Products -DevaCurl -Styling Cream

on 12/15/2018 9:22:00 PM


I tried a sample size of this and -- wow! Maybe it's because I'm finally using a microfiber towel, but this stuff gives my curls such great definition with little to no frizz. I love the smell too, which is reminiscent of grape candy but doesn't linger when dry. It does create a cast like a gel, but I just shake at the roots and knead at the ends and my hair looks fabulous. I'm not sure if this will be a staple in my routine, but I can definitely see myself trying it out again in the future.

Styling Products -DevaCurl -Ultra Defining gel

on 12/9/2018 11:10:00 AM


I switched to this from the light defining gel and I notice an improvement. I have high porosity 2c/3a hair and scrunch the gel into soaking wet hair. I don't rake it though and just blot with a t shirt. It gives me even, defined curls that I can wear for 3 days. Yes, my hair is frizzy by the third day but it doesn't make my scalp itchy or make my hair feel greasy. Still looking for my HG product, but will use this in the meantime.

1 of 1 people found this helpful.

Hair -DevaCurl -No Poo Original Zero-Lather Conditioning Cleanser


No hair loss issues for me thankfully when using this, but it also didn't clean my scalp sufficiently. I can always tell because my roots get greasy very quickly and scalp/hair starts to smell! Also starts to get itchy which is like a 'final warning'. The only way I got around this and used up what was left was by adding about a half dime size of ACV to the shampoo in the palm of my hand and then applying. This also helped with reducing knots.
Probably fine on normal scalps, not oily as mine is. Not a re-purchase for me...

Selena x

~ My HG list ~

(As I've sampled many 100s of skin, hair and m/u products over the last decade and a half, I thought it might be useful to share my top 10 must-have products, subject to change if and when I come across something more effective. I love constantly trying out new stuff - usually sample sizes via e-bay, also plenty courtesy of a friend who works at Sephora) 

1. Hair Loss Treatment: ‘Divine Herbal’ - Hair Oil
2. Lip Balm: 'Nuxe' - Reve De Miel Lip Balm
3. Pigmentation + Anti-Ageing Treatment: ‘Divine Herbal’ - Facial Treatment Serum
4. Cleanser: 'Paula's Choice' - Skin Balancing Cleanser
5. Concealer: ‘Mac’ - Studio Finish Concealer
6. Lash Growth Serum: ‘Divine Herbal’ - Divinelash
7. Foundation/SPF: ‘Juice Beauty’ - Stem Cellular Repair (warm glow)
8. Face Scrub: ‘Sisley' - Botanical Gentle Buffing Cream
9. Moisturizer: ‘Antipodes' - Rejoice Light Day Cream
10. Hand Cream: 'Origins' - Make A Difference Rejuvenating Hand Treatment

Hair Treatments -DevaCurl -Melt Into Moisture Mask

on 11/17/2018 1:30:00 AM


I got a pretty good size sample of this from Sephora and I love Devacurl products so I thought I would give this a try. I did what the label recommended - I thoroughly applied the product in my hair, wrapped in plastic, applied heat for 10 minutes, then let sit for another 45 minutes and rinsed it out. I feel like this made my hair worse. It was so dry I could hear the comb scraping against my hair in the shower. Such a disturbing sound. My hair felt so dry, even after putting in leave in conditioner (kinky curly knot today). Zero improvement with this product. Thoroughly disappointed. Do not recommend.

Hair -DevaCurl -Buildup Buster Micellar Water Cleansing Serum

on 11/4/2018 4:30:00 PM

Everything the reviewer @meyerdani I feel completely the same way! Our hair type seems almost identical, so perhaps that has something to do with why it didn't work for us? Whatever it is, my hair is greasier, stringier and all around worse AFTER using this product. No idea what the problem is for me, but I am glad I only had a couple free samples and that I didn't spend money on this.

3 of 3 people found this helpful.

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