Alima Pure

Alima Pure is a mineral makeup company, founded in 2004. Products are made with natural, "clean" ingredients and can be found online and in specialty retailers nationwide. It is a Certified B, cruelty-free company.

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160 products

1,331 reviews

76% would repurchase

Not tested on animals

Recent Alima Pure Reviews

Powder -Alima Pure -Satin Matte Mineral Foundation

on 1/29/2019 11:22:00 AM


No coverage. It's EXACTLY like the Lily Lolo makeup. It goes on grainy and does not blend. If you want to use a mineral makeup, and can find your color, go for the Pureminerals pressed makeup. It blends like butter.

Concealers -Alima Pure -Concealer

on 2/11/2018 4:09:00 PM

I am really disappointed in this. I had bought a bunch of samples from Alima Pure but not this one. Figured it wasn't too expensive and all the other AP products had been interesting so just got full size.

Somehow it manages to crease really badly (worse than rms uncoverup) in my undereye area - the creasing somehow happens on top of the crease so the clumped up product is visible. Normally (with rms, for example) it ends up inside the crease and never shows. The texture also just looks really bad and crepey. It's strange because the AP eyeshadows don't crease at all for me even though I have fairly hooded eyes.

I have the AP concealer brush which is just stiff, kind of stabby bristles (unlike their other brusges which are soft soft soft), awkward and impossible to use.

I have the lightest shade and use Neutral 1 in the Satin Matte foundation. The shade is a good match.

In addition to the creasing, this is not a full coverage concealer at all - dusting the foundation over my eye area when applying to my face works just as well and the texture is better.

Eye Shadow -Alima Pure -Luminous Shimmer Eyeshadow in Chai

on 2/9/2018 1:06:00 PM


I love this eyeshadow. I don't have a lot to add to what others have said. I don't wear eyeshadow a lot but this is my favorite. I never feel "overdressed" wearing this. I prefer to pat it on using a dense cream shadow brush (just something I had when I got this). That way is less messy and I get better colorpayoff. Less product in the air and brush and more on lids. Also, no creasing.

1 of 1 people found this helpful.

Powder -Alima Pure -Pressed Foundation with Rosehip Antioxidant Complex

on 12/15/2017 8:17:00 PM


I waited so long for Alima to make a product like this, so I could carry it around for touch-ups. I was shocked when it finally arrived and I realized it was scented with essential oils. I did use it for awhile. It didn't cause problems; but the fragrance was ultimately a deal breaker for me. I just don't like it. It reminds me of a lavender-calendula diaper cream I used to use on the kids.

I've used Alima Pure's Satin Matte foundation for years, and it has been great. For awhile, I carried Laura Mercier's pressed mineral powder in my bag for touch-ups, but lately my go-to has been Physician's Formula Mineral Wear Airbrushing Powder, which has SPF 30.

3 of 3 people found this helpful.

Eyeliner -Alima Pure -Natural Definition Eye Pencil - Patina

on 7/31/2017 3:50:00 PM

I really wanted to love this pencil but I just don't. It is soft and creamy to apply, smudges well but it runs horribly after a few hours and I don't particularly have oily skin. Especially under the lower eyelid into the fine lines under my eyes. The colors are very nice and true, but I just don't want to find myself like a raccoon before lunch break. If it just stayed put I'd definitely buy again, but as it is, I just can't recommend it.

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