Superior Preference Hair Colour

L'Oreal Paris

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3.4

208 reviews
62%
would repurchase
3.8/5
package quality
price range
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    Reviews

    Reviews

    5.0
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    from
    ChrissyMarie04

    13 years ago

    Wow, I am surprised at the number of negative reviews. I recently hit my 30's and have been coloring my hair on and off for about the last 6 years (I usually stay pretty close to my natural color,...

    About reviewer (147 reviews)

    Age30-35

    SkinCombination, Fair-Medium, Cool

    HairBrown, Curly, Medium

    EyesBlue

    5.0
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    from
    DinaC

    13 years ago

    I'm one of those brunettes who started turning grey while they were still in their teens. I've been coloring my hair since I was 20, and I've used several different brands and products. I've been...

    About reviewer (21 reviews)

    Age44-55

    SkinSensitive, Fair, Cool

    HairSilver, Wavy, Coarse

    EyesBlue

    5.0
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    from
    elektra805

    13 years ago

    I tried CB613 today on my natural black hair(dyed medium brown). But my black roots were showing ,so I decided to try this out.It lightened my hair without any orange undertones! Its a really great...

    About reviewer (2 reviews)

    Age25-29

    SkinCombination, Tan

    HairBrunette

    EyesHazel

    5.0
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    from
    DBusta

    13 years ago

    Bought this in #UL63 (part of their sun kissed caramels line) and I was a bit skeptical as I'd previously dyed my hair a plum color that had gradually faded to light brown. However this turned out...

    About reviewer (38 reviews)

    AgeUnder 18

    SkinAcne-prone, Fair-Medium, Warm

    HairBrown, Wavy, Coarse

    EyesBrown

    5.0
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    from
    fuztop

    13 years ago

    After trying a schwatzkopf colour 2 days ago that had already started fading, I stood in the department store for ages trying to work out which colour and product to buy. I finally decided on the...

    About reviewer (10 reviews)

    Age36-43

    SkinSensitive, Fair-Medium

    HairBrunette

    EyesBrown

    3.0
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    from
    lectriceye

    14 years ago

    Not sure how I feel about this yet. I wanted a slightly darker blonde than I got from another golden blonde color. So I decided to try out the Golden Blonde #37. Well let me say that the color does...

    About reviewer (38 reviews)

    Age25-29

    SkinSensitive, Fair

    HairBlond

    EyesBlue

    5.0
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    from
    zuebee

    14 years ago

    I am a natural dark blonde (7) who had white hair as a child, only to watch it slowly change to yellow, then dish-water to finally a dark blonde that can highlight easily during the summer at the...

    About reviewer (1 reviews)

    Age44-55

    SkinCombination, Medium, Warm

    HairBlond, Wavy, Coarse

    EyesBlue

    4.0
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    from
    Sjess

    14 years ago

    I've dyed my hair since I was about 20, and I've become a haircoloring expert :). After a lot of my former colors got discontinued, I now use this in the color 6.5 Venise. It is a beautiful reddish...

    About reviewer (446 reviews)

    Age30-35

    SkinDry, Fair-Medium, Warm

    HairRed, Wavy, Coarse

    EyesGreen

    2.0
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    from
    pttraveller

    14 years ago

    My hair is a natural dirty blonde. I wanted to warm it up and make it a bit more golden so I chose L'oreal Preference Golden Blonde #37. I followed the instructions to a T and my hair is now a...

    About reviewer (3 reviews)

    Age19-24

    SkinCombination, Fair-Medium

    HairBlond

    EyesBrown

    5.0
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    from
    luckylisp

    14 years ago

    This stuff remains the best at home dye available. The colors are reliable, available in a wide selection, and are pretty affordable. I'm currently using 5G Medium Golden Brown to match the five...

    About reviewer (10 reviews)

    Age30-35

    SkinCombination, Fair, Warm

    HairBrunette, Wavy, Fine

    EyesBrown

    2.0
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    from
    wnzdazchld

    14 years ago

    Oh my, was this product not right for me! I've used dye before, but this one made my scalp feel like it was on fire! The smell of this product is SO overpowering! It made my eyes water and nose...

    About reviewer (35 reviews)

    Age36-43

    SkinVery Oily, Fair

    HairBlond

    EyesGreen

    5.0
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    from
    bcbrosemer

    14 years ago

    I have used Excellence and Feria previously on my hair, but this was my first time using Preference. I was trying to correct a botched highlight job that I did using Touch On highlights. I...

    About reviewer (54 reviews)

    Age36-43

    SkinDry, Medium, Cool

    HairBlond, Other, Other

    EyesBlue

    4.0
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    from
    plastic_goddess

    14 years ago

    I bought this in Light Brown, and surprisingly, I was left with a color very close to the end result printed on the box. The color held up well for about four weeks. The really fantastic thing...

    About reviewer (6 reviews)

    Age25-29

    SkinSensitive, Other, Neutral

    HairBrunette, Curly, Fine

    EyesBlue

    3.0
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    from
    Cellardoor367

    14 years ago

    I am torn. Do I give it five stars? Technically I would say it works well and does everything it says.... but I wouldn't buy it again for root touch up. It's just too harsh on my hair. (I use a...

    About reviewer (33 reviews)

    Age19-24

    SkinAcne-prone, Fair

    HairBlond

    EyesBrown

    5.0
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    from
    Belle1113

    14 years ago

    My hair is naturally blonde, and I really wanted to dye it reddish brown. I got this stuff in Dark Soft Mahogany Brown, and it's PERFECT. I'd never dyed my own hair before using this, but it was...

    About reviewer (16 reviews)

    Age19-24

    SkinCombination, Fair, Cool

    HairBrunette, Wavy, Medium

    EyesBlue

    4.0
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    from
    bigb00

    14 years ago

    This is always my go to dye. I've dyed my hair at least 1/2 of the colors they provide over the years. 90% of the time I'm satisfied with the dye. The Conditioner IS AMAZING! I have little tubes...

    About reviewer (35 reviews)

    Age19-24

    SkinAcne-prone, Fair, Neutral

    HairBlack, Wavy, Medium

    EyesBlue

    2.0
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    from
    emg93

    14 years ago

    This product was recommended by my mother. Our logic is that L`Oreal can't go wrong, right? WRONG! Everytime I have used a Superior Preference hair product, I've had a hair disaster. Neutral...

    About reviewer (10 reviews)

    AgeUnder 18

    SkinNormal, Fair, Cool

    HairBrunette, Curly, Medium

    EyesBlue

    5.0
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    from
    DivaVirtual888

    14 years ago

    Preference is the best drugstore permanent hair color, hands-down. I am a licensed hairstylist, but this is the dye I use because it covers my stubborn grays better than the professional brands. ...

    About reviewer (4 reviews)

    Age19-24

    SkinVery Oily, Fair, Not Sure

    HairBlack, Other, Other

    EyesBlue

    5.0
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    from
    Cyberglam

    14 years ago

    UV3 (Ultra-violet black) Amazing color, they better not discontinue ;) I used to dye my hair a flat jet black, with no color undertones. (Clairol perfect 10) I liked it, but it had no shine and...

    About reviewer (16 reviews)

    Age19-24

    SkinAcne-prone, Fair

    HairBlack

    EyesBlue

    5.0
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    from
    FancyShmancyBlonde

    14 years ago

    I have this review under another heading for this hair color... I am copying and pasting my review here... I will ALWAYS use this hair color.... I had been having my color done at the...

    About reviewer (108 reviews)

    Age44-55

    SkinNormal, Fair, Cool

    HairBlond, Straight, Fine

    EyesGreen

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