62%
would repurchase
3.8/5
package quality

price range

Reviews

Reviews


5.0
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12 years ago

I use this in the shade hollywood 9 which to me is an the ideal blonde not too light that you look grey and not too dark that you look like its light brown,its also a very natural shade without...

About reviewer (45 reviews)

Age25-29

SkinOily, Fair, Neutral

HairBlond, Wavy, Fine

EyesGreen



3.0
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12 years ago

Used 6BB Light Beige Brown (cooler). I had to give it a 3. It didn't pull super dark on me, it DID come out light brown, and that alone is worth a star or two - most dyes pull dark. I was covering...

About reviewer (106 reviews)

Age25-29

SkinCombination, Fair, Cool

HairBlond, Wavy, Fine

EyesGreen


1.0
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12 years ago

I am really disappointed in this product.It looks awesome for a short time, the orange brassiness. The color fades into brassiness after like 3-7 days. I used Medium Ash Brown and it's happened...

About reviewer (158 reviews)

Age30-35

SkinVery Dry, Fair, Warm

HairBrunette, Curly, Coarse

EyesHazel


5.0
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12 years ago

I've been using Preference for 3 years now. My natural color is some medium between dark blonde and light brown. I started with blonde and now I'm auburn. The blonde I used for 2 years was Medium...

About reviewer (9 reviews)

Age19-24

SkinNormal, Fair, Warm

HairRed, Straight, Fine

EyesGreen


4.0
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12 years ago

I've been on a red head kick this last year and have tried both RPO6 Intense Red and RPO7 Intense Red Copper from this line. I truly like the intense colour results and decent longevity of wear as...

About reviewer (1341 reviews)

Age36-43

SkinCombination, Fair, Neutral

HairRed, Other, Other

EyesGreen


5.0
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12 years ago

I usually dye my hair myself, mostly dark brown because it's easy and matches my hair and I can't mess it up too bad. I have used several different brands, vacilating between Garnier and L'oreal...

About reviewer (30 reviews)

Age36-43

SkinAcne-prone, Fair-Medium, Cool

HairRed, Wavy, Medium

EyesBlue


4.0
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12 years ago

I got this is ultra light ash brown its the les true brunettes but i couldn't find it so i decided to do a review in here. so my hair is naturally medium brown but i've been dying it light brown...

About reviewer (2 reviews)

Age56 & Over

SkinNormal

HairBrown

EyesBrown


4.0
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12 years ago

Color in review: 8G Golden Blonde. Absolutely gorgeous color. The problem i have is that the consistency of the product is very runny and get's difficult to use on the bottom hair especially if it...

About reviewer (31 reviews)

Age36-43

SkinDry, Tan, Warm

HairBlack, Other, Coarse

EyesBlack


3.0
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12 years ago

I have used this hair colour about 5-6 times. I colour my hair every 3-4 weeks. I have blonde hair and I was colouring my hair red, my roots were showing up super fast and the red would fade, so I...

About reviewer (90 reviews)

Age19-24

SkinSensitive, Fair, Neutral

HairRed, Wavy, Fine

EyesBlue


1.0
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12 years ago

I decided to try the 6 1/2 G Lightest Golden Brown color instead of my usual L'Oreal Creme 6BB. First problem is that this did not cover my gray effectively (which the Creme does). Second, this...

About reviewer (1 reviews)

Age44-55

SkinCombination

HairSilver

EyesBlue


1.0
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13 years ago

I realize all hair dye stinks, but this really knocked my socks off. My eyes really burned and I tried to hold my breath because breathing this stuff in was awful. I even went outside onto my...

About reviewer (182 reviews)

Age36-43

SkinNormal, Fair, Cool

HairBrown, Wavy, Fine

EyesBlue


5.0
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13 years ago

I was going from brown to blonde; I had an inch of light brown/grey roots and six inches of dyed brown growth. I bleached twice with 30 vol. developer and my hair was still orange with yellow...

About reviewer (50 reviews)

Age25-29

SkinAcne-prone, Fair, Not Sure

HairBrown, Other, Other

EyesBlue


2.0
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13 years ago

L'Oreal, I'm leaving you. The Garnier Nutrisse hair color is so much better than you are--better color, less dripping, less (although still obnoxious) smell. There's no contest. If it's any...

About reviewer (26 reviews)

Age44-55

SkinDry, Fair

HairBlond

EyesBlue


5.0
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13 years ago

I just love L'Oreal Superior Preference. I used it the other day, shade #5A Medium Ash Brown, and it turned out perfect! I have naturally dark brown hair with about 10%-15% gray. To be honest,...

About reviewer (3 reviews)

Age30-35

SkinCombination, Tan, Not Sure

HairBrunette, Other, Other

EyesBrown


3.0
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13 years ago

L'oreal Superior Preference = mediocre hair dye. this dye has been around way longer than I've been alive, and has a freakishly high ammonia content for a modern dye. It is very drying, also....

About reviewer (12 reviews)

Age19-24

SkinDry, Fair, Neutral

HairBlond, Curly, Fine

EyesBrown


3.0
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13 years ago

I use to go to a salon for highlights and it was getting way too expensive so I tried Loreal Superior Preference in 8G medium golden blonde. I was impressed at the ease and the smell was not bad...

About reviewer (1 reviews)

Age56 & Over

SkinNormal, Olive

HairBlond

EyesBrown


5.0
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13 years ago

Wow! I luuuuuv this product. It works for my Asian hair!!! I never leave any comment on products but I decided I would for the 1st time since it came out really GREAT. And since I’ve been...

About reviewer (2 reviews)

Age25-29

SkinDry, Fair-Medium, Warm

HairBrown, Straight, Fine

EyesBrown


5.0
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13 years ago

WOW great product, I am shocked at all the negative reviews. I have naturally medium/dark brown hair and went blond over a year ago (at the salon, slowly with lightening the base and adding...

About reviewer (46 reviews)

Age25-29

SkinCombination, Fair, Neutral

HairBrown, Other, Other

EyesHazel


1.0
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from

13 years ago

this was the worst hair colour kit i've used.. i bought the medium ash brown to use on my dark brown hair and it came out looking exactly like it did when i first started.. even thought i left it...

About reviewer (27 reviews)

Age19-24

SkinCombination, Fair-Medium

HairBlack

EyesBrown


5.0
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13 years ago

I have not used this comment and have entered the rating based on my sisters opinion of the product. I have long hair and have grown out all the old hair colour that was in my hair. Now my hair is...

About reviewer (41 reviews)

Age56 & Over

SkinNormal, Fair-Medium, Not Sure

HairBrown, Wavy, Fine

EyesHazel