Superior Preference Hair Colour

L'Oreal Paris

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3.4

208 reviews
62%
would repurchase
3.8/5
package quality
price range
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    Reviews

    Reviews

    2.0
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    from
    echo2000

    14 years ago

    Since this was rated high by Consumer Reports for coloring gray hairs I tried it. I have thick black Asian hair with a few grays. I bought the light ash brown, the first time I left it on for 20...

    About reviewer (161 reviews)

    Age36-43

    SkinCombination, Medium, Warm

    HairBrown, Straight, Coarse

    EyesBrown

    4.0
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    from
    volcanoeater

    14 years ago

    Inherited this product in Light Ash Brown 6A. Here's the deal-io: I have naturally very dark brown/black hair with subtle lighter brown highlights (sometimes; I live near the beach, so lots of sun...

    About reviewer (1 reviews)

    Age19-24

    SkinOily, Olive

    HairBrown

    EyesBrown

    2.0
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    from
    VeraVioletta

    14 years ago

    I bought this dye in Natural Black after reading a glowing review in Consumer Reports. Disappointing. It faded after two washes. It never even really looked black, it looked very dark brown, and my...

    About reviewer (26 reviews)

    Age19-24

    SkinDry, Fair, Warm

    HairOther, Straight, Fine

    EyesBrown

    2.0
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    from
    onetreehill23

    14 years ago

    I bought Medium Golden Brown. My hair is the darkest shade of brown you can have without it being black, so I wanted to lighten up for the summer, and if anything I was worried that this would...

    About reviewer (4 reviews)

    AgeUnder 18

    SkinCombination, Medium, Warm

    HairBrunette, Wavy, Medium

    EyesBrown

    5.0
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    from
    bjyahr

    14 years ago

    I used L'Oreal Superior Preference in Medium Ash Brown. I am new to dying my hair at home, but it was just getting too expensive because I really need to color every 4 weeks because of the grays. ...

    About reviewer (2 reviews)

    Age36-43

    SkinNormal, Fair-Medium

    HairBrunette

    EyesBrown

    5.0
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    from
    cmerriott

    14 years ago

    Colour was amazingly exactly as promised. TL61 was great, hair turned out soft and not feeling damaged. Very pleased. It lightened my dark brown hair 3 shades as promised..

    About reviewer (1 reviews)

    Age44-55

    SkinCombination, Tan

    HairBrunette

    EyesBrown

    5.0
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    from
    niele

    14 years ago

    i read somewhere that this colour is the closest in quality to the one you get from the hairdresser (in my country), and i must agree. it is really really good, im using shade called antigua,...

    About reviewer (4 reviews)

    Age36-43

    SkinCombination, Fair

    HairBrunette

    EyesBrown

    4.0
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    from
    sita25

    14 years ago

    theres a lot of good things to say about this hair color. one of the not so good things about this hair color, that costed it a lipstick, is that the formula contains ammonia. The smell is awful....

    About reviewer (10 reviews)

    Age19-24

    SkinOily, Tan, Warm

    HairBrown, Wavy, Fine

    EyesBrown

    4.0
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    from
    bowbat

    14 years ago

    For highlights or all-over blonde, I go to the salon. But when I'm just looking to cover grays or enhance my natural (dark-brown) color, I prefer to do it at home. I had been using L'Oreal...

    About reviewer (36 reviews)

    Age36-43

    SkinOily, Fair, Cool

    HairBrunette, Wavy, Coarse

    EyesGreen

    5.0
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    from
    hoangrl

    14 years ago

    When i was working in Norway, it was sooo expensive to get my hair coloured, so i decided to resort to home hair colour. I think Loreal colours is fantastic!!! Im asian so i have naturally black...

    About reviewer (144 reviews)

    Age25-29

    SkinCombination, Other, Not Sure

    HairBrown, Other, Other

    EyesBrown

    4.0
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    from
    bartley7

    14 years ago

    My hair stylist says that this is the best store brand to get because it is the closest to salon formula. I went from light dirty blonde to dark ash brown and it looked really great and lasted a...

    About reviewer (14 reviews)

    Age19-24

    SkinAcne-prone, Fair

    HairBrunette

    EyesBlue

    3.0
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    from
    butt

    14 years ago

    Ugh, well on the plus side my hair didn't fall out. But I used Medium Copper brown on my light-medium brown hair and it turned it super dark brown almost black. The color itself wasn't ugly and...

    About reviewer (17 reviews)

    Age19-24

    SkinOther, Other, Warm

    HairOther, Other, Other

    EyesOther

    3.0
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    from
    kiki105

    14 years ago

    I like Superior Preference, but I feel like there are better products out there. Like the reviewer before me, I used Light Beige Brown once as well. It DID tone down my orange... but it faded...

    About reviewer (43 reviews)

    Age25-29

    SkinOily, Fair, Not Sure

    HairBlond, Wavy, Medium

    EyesHazel

    4.0
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    from
    flammab1e

    14 years ago

    I used this in 6bb light beige brown. My hair is naturally a dark brown, with red undertones. I've been coloring it at home different shades of brown for a few years. This is my first time using...

    About reviewer (43 reviews)

    Age30-35

    SkinCombination

    HairBrunette

    EyesBrown

    2.0
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    from
    erijica

    14 years ago

    I wanted this to work for me... But no bueno. I bought the shade RR04, Dark Intense Red. The box shows a beautiful dark red that I really wanted, but when I colored over my brown hair, all it...

    About reviewer (73 reviews)

    Age25-29

    SkinVery Oily, Fair, Warm

    HairBrown, Straight, Fine

    EyesHazel

    5.0
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    from
    Misskatnip

    14 years ago

    I used the darkest brown colour (Brasillia) on my hair a few days ago and it is amazing! I NEVER usually dye my hair at home because I feel as if the colour isn't as rich as when I get it done at...

    About reviewer (1 reviews)

    Age19-24

    SkinCombination, Olive

    HairBrunette

    EyesBrown

    3.0
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    from
    shesamazingnyc

    14 years ago

    Although I didn't get the ideal color, I was pretty pleased with this product. No nasty surprises, and my hair feels great. I was looking to brighten/lighten my ever-darkening natural blonde...

    About reviewer (4 reviews)

    Age36-43

    SkinOily, Fair

    HairBlond

    EyesBlue

    5.0
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    from
    cmerenarc

    14 years ago

    I used the shade "Lightest Golden Brown" to try to reach my natural hair color which I haven't seen in eons. The color is a deadringer for my natural slightly strawberry blonde meets dirty blonde...

    About reviewer (11 reviews)

    Age19-24

    SkinOily, Fair, Warm

    HairBrunette, Wavy, Medium

    EyesGreen

    3.0
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    from
    Hollynla

    14 years ago

    I will admit that I love the color result that I got from this product using Ultimate Black and it's lasted for a month now without any obvious fading but it was SO RUNNY that I made a complete...

    About reviewer (119 reviews)

    Age30-35

    SkinCombination, Medium, Warm

    HairBlack, Straight, Fine

    EyesBrown

    4.0
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    from
    dlamsw

    14 years ago

    Good hair coloring brand just the smell is awful. I got the medium auburn to cover my light brown hair and the result was excellent. The color looked natural and my hair was shiny and soft after I...

    About reviewer (130 reviews)

    Age19-24

    SkinDry, Fair-Medium, Warm

    HairBrunette, Straight, Coarse

    EyesBrown

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