75%
would repurchase
4.1/5
package quality

price range

description

ingredients

-Water/Aqua/Eau, Sodium Methyl Cocoyl Taurate, Cocamidopropyl Betaine, Cocamide Mea, Glycol Stearate, Pentapeptide-29 Cysteinamide, Pentapeptide-30 Cysteinamide, Tetrapeptide-28 Argininamide, Tetrapeptide-29 Argininamide, Hydrolyzed Keratin, Cocodimonium Hydroxypropyl Hydrolyzed Keratin, Panthenol, Polyquaternium-10, Citric Acid, Propylene Glycol, Polyquaternium-7, Diazolidinyl Urea, PEG-150 Pentaerythrityl Tetrastearate, Tetrasodium EDTA, Silicone Quaternium-16, Amodimethicone, PEG-6 Caprylic/Capric Glycerides, Undeceth-11, C11-15 Pareth-7, Butyloctanol, Undeceth-5, Laureth-9, Glycerin, Trideceth-12, Iodopropynyl Butylcarbamate, PPG-12-Buteth-16, Polyamide-2, Limonene, Linalool, Fragrance/Parfum, Ext. Violet 2 (CI 60730), Red 33 (CI 17200)

Reviews

Reviews


5.0
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14 years ago

this is a great shampoo...does not make your hair feel like straw when washing...

About reviewer (15 reviews)

Age36-43

SkinCombination, Fair-Medium

HairBlond

EyesBrown



5.0
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14 years ago

Joico Color Endure Violet Shampoo works perfectly. I have used sun-in for years... thus I am always trying to combat the warm slight brassiness side-effect. Like many of you, I have tried tons of...

About reviewer (2 reviews)

Age19-24

SkinNormal, Fair-Medium

HairBlond

EyesBlue


2.0
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14 years ago

Long hair oily roots dry ends bleached/low lighted hair type. I do not like this shampoo and Im a huge joico fan. For the price and color of the product I thought it would de-brass, and make my...

About reviewer (459 reviews)

Age19-24

SkinAcne-prone, Fair, Warm

HairBlond, Straight, Medium

EyesGreen


2.0
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14 years ago

this is for the conditioner. Did not alot for my hair colour but did leave it really soft. .. thats about it. not worth the 30 bucks i paid

About reviewer (58 reviews)

AgeUnder 18

SkinSensitive, Fair-Medium, Warm

HairBrunette, Straight, Medium

EyesBrown


5.0
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14 years ago

My hair is bleached every two months (well the roots) to a white blonde shade and this shampoo is the only silver shampoo ive tried which maintains my colour. Its very thick and pigmented but at...

About reviewer (14 reviews)

Age19-24

SkinCombination, Fair, Cool

HairBlond, Straight, Other

EyesHazel


5.0
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from

14 years ago

This is the best toning shampoo! It prevents my highlights from turning yellow, helps my lowlights stand out, and seems to help my highlights blend with my dark roots. I dont follow the directions,...

About reviewer (10 reviews)

Age19-24

SkinNormal, Fair-Medium, Not Sure

HairBlond, Other, Other

EyesBlue


5.0
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from

14 years ago

This is my HG toning shampoo. My hair is a very light blonde, and has been this colour for about two years now. I have tried two other toning shampoos, L'Oreal Shine Blonde and Schwartzkopf Bona...

About reviewer (58 reviews)

Age19-24

SkinSensitive, Fair, Cool

HairBlond, Wavy, Fine

EyesBlue


4.0
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from

14 years ago

This is the only purple shampoo I have ever tried but since bleaching streaks into my black hair I was really unhappy with how yellow it was. It's hard being asian and wanting light hair without...

About reviewer (124 reviews)

Age19-24

SkinCombination, Fair-Medium

HairBlack

EyesBrown


3.0
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from

15 years ago

I have thin,oily but damaged hair,so i feel this is making my hair feel dry,havent used it so much to see any result.

About reviewer (13 reviews)

Age19-24

SkinDry, Fair, Neutral

HairBrunette, Straight, Fine

EyesBlue


3.0
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from

15 years ago

Made my hair grey and my hands purple. Not so drying out for my hair though. My hair was still quite brassy. I'll finish the bottle and won't buy it again. Phytargen by Phyto is much more...

About reviewer (244 reviews)

Age25-29

SkinCombination, Fair-Medium, Cool

HairBlond, Wavy, Medium

EyesBlue


5.0
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15 years ago

Like many of the other reviewers, I have tried many purple/toning shampoos--I've been highlighting my hair for more years than I can remember, but I prefer the platinum look, so I like to tone my...

About reviewer (26 reviews)

Age30-35

SkinCombination, Fair

HairBlond

EyesBrown


5.0
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16 years ago

When my hair use to be SUPER WHITE BLONDE this was the only BLONDE shampoo that actually made any yellow or brassy tones in my hair COMPLETLEY gone! It's not super expensive but not Dollar...

About reviewer (49 reviews)

Age19-24

SkinCombination, Fair-Medium

HairBrunette

EyesHazel


5.0
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16 years ago

All blondes should own this! It does a super job of neutralizing the yellow tones in my hair and you only need a small amount as it's very concentrated. A lot better than L'oreal Professionnel and...

About reviewer (29 reviews)

Age19-24

SkinCombination, Fair-Medium

HairBlond

EyesBlue


3.0
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16 years ago

Worked okay. Wasn't too drying, but also didn't counteract the brass from bad hair color well enough even if I left it in for twenty minutes every other day. Also doesn't really clean the hair so...

About reviewer (45 reviews)

Age25-29

SkinDry, Fair, Neutral

HairBrown, Wavy, Medium

EyesBlue


5.0
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16 years ago

This product is probably the best violet shampoo I have ever used, and it actually smells comparatively pleasant to boot. Not only do you begin to see results after the first application, but it is...

About reviewer (13 reviews)

Age19-24

SkinNormal

HairBlond

EyesGreen


5.0
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17 years ago

Oh my gosh this smells amazing..i like this so much better than Matrix So Silver. You only need a small amount for long hair and it does a great job of toning out brassiness.

About reviewer (75 reviews)

Age19-24

SkinCombination, Other

HairBlond

EyesBlue


5.0
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from

17 years ago

Fantastic product....I was using Clairol Shimmerlights, which works well, but I *hate* the smell. Joico is just as good if not better so I'm willing to spend more for a more pleasant scent.

About reviewer (32 reviews)

Age30-35

SkinAcne-prone, Medium, Warm

HairBlond, Other, Fine

EyesHazel


5.0
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17 years ago

I'm platinum blonde and I tone with this once a week. Violet shampoo is cool because it really is this thick, rich, opaque bright violet color, like a dye -- and you squeeze it out and think "Oh...

About reviewer (20 reviews)

Age19-24

SkinAcne-prone

HairBlond

EyesBlue


5.0
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17 years ago

This is apparently New, i`m not really sure. I really like this. Alot better than Clairol shimmer lights even. The shampoo is so rich and VERY pigmented. I used it once and it worked just after one...

About reviewer (38 reviews)

Age30-35

SkinOther

HairBlond

EyesOther




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