Joico Color Endure Violet Shampoo

Joico

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4.1

79 reviews
75%
would repurchase
4.1/5
package quality
price range

description

ingredients

-Water/Aqua/Eau, Sodium Methyl Cocoyl Taurate, Cocamidopropyl Betaine, Cocamide Mea, Glycol Stearate, Pentapeptide-29 Cysteinamide, Pentapeptide-30 Cysteinamide, Tetrapeptide-28 Argininamide, Tetrapeptide-29 Argininamide, Hydrolyzed Keratin, Cocodimonium Hydroxypropyl Hydrolyzed Keratin, Panthenol, Polyquaternium-10, Citric Acid, Propylene Glycol, Polyquaternium-7, Diazolidinyl Urea, PEG-150 Pentaerythrityl Tetrastearate, Tetrasodium EDTA, Silicone Quaternium-16, Amodimethicone, PEG-6 Caprylic/Capric Glycerides, Undeceth-11, C11-15 Pareth-7, Butyloctanol, Undeceth-5, Laureth-9, Glycerin, Trideceth-12, Iodopropynyl Butylcarbamate, PPG-12-Buteth-16, Polyamide-2, Limonene, Linalool, Fragrance/Parfum, Ext. Violet 2 (CI 60730), Red 33 (CI 17200)

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    Reviews

    Reviews

    5.0
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    from
    alisha546

    10 years ago

    One of the better purple shampoos I have found. I would say this and matrix so silver have worked the best for me. At the time I was looking, choices for a sulfate free purple shampoo were...

    About reviewer (17 reviews)

    Age25-29

    SkinOily, Fair-Medium, Neutral

    HairBrunette, Straight, Fine

    EyesBrown

    5.0
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    from
    texasbeautyaddict

    11 years ago

    I recently went platinum blonde again (about four weeks ago) and I have used the Clairol Shimmer Lights shampoo (effective but left my hair feeling like straw), and the One N' Only purple shampoo...

    About reviewer (42 reviews)

    Age19-24

    SkinSensitive, Fair, Warm

    HairBlond, Straight, Fine

    EyesGreen

    3.0
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    from
    smashlers

    11 years ago

    I used this product from Joico a few years ago, and I decided to try it again because as much as I like my AG Silver shampoo, I have started feeling like it wasn't purple/blue enough to help tone...

    About reviewer (80 reviews)

    Age25-29

    SkinVery Oily, Fair-Medium, Neutral

    HairBlond, Straight, Fine

    EyesBlue

    5.0
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    from
    AngelaStalker

    11 years ago

    I am a highlighted blonde, I recently got highlights a month ago, I was so in love with my hair color...until I washed it for the first time, I have no idea what happened, but I have hated my hair...

    About reviewer (13 reviews)

    Age19-24

    SkinNormal, Fair

    HairBlond

    EyesGreen

    5.0
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    from
    MAChostage

    11 years ago

    I needed a shampoo to work with my newly colored and highlighted hair that came out a bit too brassy/coppery/orangey to my liking. Some background info: I am AA and have natural hair that I have...

    About reviewer (641 reviews)

    Age44-55

    SkinNormal, Other, Warm

    HairBrown, Other, Other

    EyesBrown

    5.0
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    from
    xclusive

    11 years ago

    I love this purple shampoo! It's my second favourite after the Fudge one. It tones and does its job and leaves my blonde looking beautiful!

    About reviewer (53 reviews)

    Age19-24

    SkinSensitive, Medium, Warm

    HairBrown, Straight, Medium

    EyesBrown

    2.0
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    from
    Astarael

    11 years ago

    This WAS the best purple shampoo out there.. until they reformulated recently. I was happy enough they went sulfate-free, but the pigment just isn't as strong now. You can tell right when you...

    About reviewer (106 reviews)

    Age25-29

    SkinCombination, Fair, Cool

    HairBlond, Wavy, Fine

    EyesGreen

    4.0
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    from
    bebedejuin

    11 years ago

    Can we talk about how much better this smells than Clairol Shimmer Lights?! It's like night and day! I think the tone of violet is similar but with Joico you don't have to worry about smelling like...

    About reviewer (48 reviews)

    Age25-29

    SkinCombination, Fair, Neutral

    HairBlond, Wavy, Fine

    EyesBrown

    4.0
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    from
    polkadotshears

    11 years ago

    I love this purple shampoo. My ultimate go to! Does what it is supposed to do, tones down those icky brassy tones. My only complaint is the packaging.. they recently changed the bottles so...

    About reviewer (15 reviews)

    Age19-24

    SkinCombination, Fair-Medium

    HairRed

    EyesGreen

    4.0
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    from
    lotusfairy

    11 years ago

    This is one of the best purple shampoos I have used so far. The version I have is reformulated so I can't compare this to the old version. It is sulfate-free and you leave it in for 3-5 minutes....

    About reviewer (2203 reviews)

    Age25-29

    SkinOily, Medium, Cool

    HairBrunette, Curly, Medium

    EyesBrown

    5.0
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    from
    feribz

    11 years ago

    I have ombré hair that goes from black to light blonde with brown transitioning. For dark hair, this purple shampoo won't turn your hair purple, so don't worry. But I had some pretty brassy orange...

    About reviewer (12 reviews)

    Age19-24

    SkinVery Oily, Medium, Warm

    HairBrunette, Curly, Coarse

    EyesBlack

    5.0
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    from
    Daniela1977

    11 years ago

    Absolutely love this shampoo. I highlight my hair every 6 weeks ( natural hair is dark brown ) and I always had issues with yellow and warm tones. Every time I do my hair it only looks nice for...

    About reviewer (334 reviews)

    Age36-43

    SkinDry, Fair-Medium, Neutral

    HairBlond, Wavy, Fine

    EyesBrown

    5.0
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    from
    shandramct

    11 years ago

    I've been using this product for just over two years. I have my hair bleached and then a silver toner applied at my salon. My stylist recommended this to me because I wanted to make the silver last...

    About reviewer (5 reviews)

    Age30-35

    SkinSensitive, Fair, Neutral

    HairBlond, Other, Fine

    EyesBlue

    4.0
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    from
    aimeeuy

    11 years ago

    I am a long black haired girl gone long sandy blonde and this product is great for taking out the orange-y yellow parts of my hair especially after 7 or 8 washes my hair just gets that gross...

    About reviewer (3 reviews)

    Age19-24

    SkinCombination, Medium, Neutral

    HairBlond, Other, Other

    EyesBlack

    5.0
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    from
    Starjazzmine

    11 years ago

    This is the only "purple" shampoo that, pigment-wise compares to Clairol Shimmer Lights, which is what I typically used in the past. I must say the Joico Color Endure has become my new favorite. It...

    About reviewer (29 reviews)

    Age36-43

    SkinOther, Other, Not Sure

    HairOther, Straight, Fine

    EyesOther

    5.0
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    from
    heartsinwonderland

    11 years ago

    This is a great shampoo! I usually use Matrix So Silver, but I bought a bottle because of the good reviews. It's so pigmented! I think it's more pigmented than Matrix. It lathers well, and cleans...

    About reviewer (120 reviews)

    Age19-24

    SkinSensitive, Fair-Medium

    HairBlond

    EyesBlue

    4.0
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    from
    Rachellove3

    12 years ago

    I really like this shampoo. I was really scared to try a purple shampoo for the first time because I thought it would make me have silver or purple hair but it didn't. It can be drying, but that's...

    About reviewer (3 reviews)

    AgeUnder 18

    SkinVery Dry, Fair

    HairBlond

    EyesBrown

    4.0
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    from
    makygirl8

    12 years ago

    This review is for the shampoo alone, I haven't tried the conditioner and cannot comment on it as a result. I have highlighted hair (every 8-10 weeks to save $$) and this prevents the yellow brassy...

    About reviewer (9 reviews)

    Age19-24

    SkinDry, Fair-Medium, Cool

    HairBlond, Wavy, Medium

    EyesBrown

    5.0
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    from
    xac83

    12 years ago

    HG purple toneing shampoo richest purple blue tone ive ever seen in a shampoo i leave this on my roots for 3 min after my lightening process. perfect platinum blonde everytime, tho it can be drying...

    About reviewer (13 reviews)

    Age19-24

    SkinDry, Fair-Medium, Not Sure

    HairBlond, Other, Other

    EyesGreen

    3.0
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    from
    lexigill

    12 years ago

    I bought this shampoo and conditioner because of all the wonderful reviews and results that everyone seemed to be getting. I usually stick to AG's Sterling Silver line and have been really happy...

    About reviewer (35 reviews)

    Age25-29

    SkinSensitive, Fair-Medium, Neutral

    HairBlond, Wavy, Medium

    EyesBlue

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