Joico is a haircare company founded by Steve Stefano in California in 1975. Products "fuse the latest breakthroughs in haircare science with inspiration from art and fashion to offer exceptional quality, unparalleled performance and lasting beauty."* *Source: Modern Salon

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114 products

2,628 reviews

72% would repurchase

Recent Joico Reviews

Shampoo -Joico -Joico Color Endure Violet Shampoo

on 4/16/2018 11:41:00 AM


This was a good purple shampoo for a great price. I purchased a 1L bottle for under $20 on sale. Did a good job toning the brass. I’d likely purchase again in a pinch but I’ve tried other products that work better and generally just like better.

Hair Treatments -Joico -K-Pak Color Restorative Styling Oil

on 3/17/2018 10:12:00 PM


This product got me started on my protein-product journey but I don't love it. It adds 'slickness' but not any real strength or hydration. It's basically just expensive gloss drops.

3 of 3 people found this helpful.

Hair Treatments -Joico -K-Pak Liquid Reconstructor

on 3/17/2018 10:03:00 PM


Yes! Yes! Yes! I have tried a lot of treatments with protein and finally found the best one for me. I have fine hair that's prone to breakage and splits. I really like aphogee's keratin treatment but it's just a chore to use. This is wonderful. Combined with my beloved Redken Diamond Oil intense, it gives my waves the smoothness and definition I've been searching for.

2 of 2 people found this helpful.

Conditioner -Joico -Body Luxe Thickening Conditioner

on 2/22/2018 9:00:00 PM

I bought the 1 liter bottle on sale at burlington coat factory and i used it continuously more than a year!!! I loved this conditioner, it smells nice and it makes my hair soft and shiny, I don't know about the volumizing part, maybe the difference is subtle, but i do recommend it.
My hair is oily and straight, processed but not damaged.

1 of 1 people found this helpful.

Conditioner -Joico -K-Pak Color Therapy

on 1/5/2018 7:53:00 PM


Background: Coarse, highlighted/over processed/dyed multiple times thick Asian hair
This stuff sucks... I used it twice and it made my hair frizzy and dry/crunchy. My roots/scalp were fine and I didn't experience a greasy feel as others mentioned. Thank GOD for Ulta's great return policy since I exchanged this for Joico's moisture recovery line which is great.

2 of 2 people found this helpful.

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