This isn't just for product buildup, but also for hard water buildup. If you have white spots on glasses and in the shower, you have hard water. This can dry out your hair, and really do a number on it. Instead of reaching for the conditioner, give this a try, it made a tremendously good difference in my hair, it's so much softer, but full of volume. I've tried other clarifying shampoos, but I don't think they do anything for hard water. By the way, I think the current version is called Clarifying, but it still has the same ingredients and is still chelating. Highly recommended.

this was a decent clarifying shampoo for once a week. however, maybe i did not need it once a week? maybe i only needed it for once every 2 weeks? because after the second time using it, my hair looked like it was in bad condition haha. it got rid of build up though! also VERY drying, i do not know if this is with all clarifying shampoos? The only non-drying one was the pureology one that i tried....USE a good hydrating conditioner after!

I use an organic/natural shampoo all month long but I have incorporated this shampoo into my routine about twice a month.

I love organic but when I use hair products my hair starts to seem a bit heavy after a while.. I wanted something that would really clarify my hair and this does the trick.

I used to use redkin products religiously but my hair became dry, frizzy, dull and unmanageable. So of course I would add more products to fix those issues without ever stopping to think that perhaps it was my shampoo that was the problem.

I switched to an organic shampoo and even from the first wash my hair already became softer and more shiny. After a week it was hardly frizzy anymore and so smooth. I have been organic for 2 years now and no longer need to use products that add shine and cut down friz and make hair sleek.

After using Joico Chelating Shampoo, my hair is more bouncy and really light. Its also really really shiny. On the down side I need to wash my hair sooner the next time as it gets oily quicker and I had forgotten how much shampoo burns when it gets in your eye.. haha... the worst my organic shampoo can do is make my eye feel minty fresh... it also feels a little drier.

I wouldn't use this product more often as I feel my hair may become damaged again but I will definitely be sticking to this routine for now as it seems to be working for me.

This is one of my favorit shampoos its gentle enough to be used on VERY VERY damaged hair yett it really removes hard water mineral buildup styling product build up cones everything , oh did i mention the smell is to die for<33 cant believe i havent reviewed this yet ive been using it for 4+years

This stuff is amazing. I moved house and I wondered why my hair was so awful. It felt lank but dry at the same time. I contemplated getting it all cut off. Anyway, it dawned on me that I had moved from an area with soft water to one with hard water. I love Joico products so when I saw they did this chelating one, I bought it. It's great! One wash and my hair sprung back to life. The rest of my Joico products now feel like they are really sinking in and doing their job - while my roots feel bouncy again. The smell of the actual shampoo is lovely, I'd say a bit coconutty? But I do have to say that when I was lathering my hair, it gave off a pretty nasty ammonia-like smell. My hair itself didn't smell, just the air in the shower. I guess it's down to a chemical reaction with my overprocessed hair? Anyway, don't let this put you off, this product is fab!

Best clarifying shampoo I've tried hands down so totally worth the money. I don't use any products on my hair so I only use this once a month to get rid of residual cones and bring back intense shine. It does leave everything squeaky clean and so the frizz is an issue but within the next wash (using one n only Argan oil shampoo and conditioner) the problem is sorted. In love with the smell and richness of it and it is far cheaper than other high brand chelating shampoos. Will absolutely repurchase!

Oh my god, I love this stuff! Ever since I moved to a location that has hard water, my hair has been looking like sh*t. It's been so dry and frizzy, nothing has helped and we don't have enough money to get a water softener system. I've been coping by trying all different types of hair products in hopes of improving my hair. Usually something might work for the first time and then after that, it's downhill again. My hair just felt so dry and rough, hated my hair after a while. I've tried clarifying shampoos to try to get rid of the build up but it just dries out my hair even more. This stuff really works without drying my hair! I almost feel like my hair starts out fresh every time I use this. It gets rid of all the gunk from product build up and whatever the hard water is doing to my hair. Now I feel that my conditioners actually work because it sinks into my hair rather than just sit on top of build up. This is expensive ($13) but for a salon product that actually works, it's worth it.

This is an awesome chelating shampoo. I have tried many, and they all have left my hair dry, tangled and crisp but this surprised me as it is so gentle yet effective... Not one knot after rinsing!

This stuff was hard to find but so worth it. We have well water which has been wreaking havoc on my hair. Add highlights and haircolor to the mix and I have pretty dry unmanageable hair. This stuff changes all of that. With my arsenal of deep conditioners and treatments to try and get my hair healthy again, the build up was taking its toll on my hair. My hair had a strange reddish tint to it from faded highlights and color and i know our water filtration system wasnt working so that was partially to blame. Anyway, none of my old standby conditioners seemed to help, so I knew that I needed to change something. I ordered this from a local salon a few months ago and have been using it pretty regularly. I dont like to use shampoos with sulfates in them, but I was really desperate to get the rust type coating off of my hair and start fresh. This helped so much! I used it once a week or more in the beginning b/c it made my hair feel so light and able to take the deep conditioners. They were actually able to penetrate my hair effectively to do their job. I now just use it a few times a month or when I feel like I have too much build up from hair products and well water minerals. Great stuff. Will always use this unless a sulfate free chelating shampoo comes out that is just as good.

This is the best clarifying shampoo out there. I use a lot of products with silicone and with my hair being color treated I am terrified of anything that will dull or strip my color. Other products dried me out. This is a gentle clarifier but gets the hair super clean. I always follow this with the Joico's deep hydrating conditioner and my hair always looks fantastic.