Joico Color Endure Violet Shampoo

Joico

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4.1

79 reviews
75%
would repurchase
4.1/5
package quality
price range

description

ingredients

-Water/Aqua/Eau, Sodium Methyl Cocoyl Taurate, Cocamidopropyl Betaine, Cocamide Mea, Glycol Stearate, Pentapeptide-29 Cysteinamide, Pentapeptide-30 Cysteinamide, Tetrapeptide-28 Argininamide, Tetrapeptide-29 Argininamide, Hydrolyzed Keratin, Cocodimonium Hydroxypropyl Hydrolyzed Keratin, Panthenol, Polyquaternium-10, Citric Acid, Propylene Glycol, Polyquaternium-7, Diazolidinyl Urea, PEG-150 Pentaerythrityl Tetrastearate, Tetrasodium EDTA, Silicone Quaternium-16, Amodimethicone, PEG-6 Caprylic/Capric Glycerides, Undeceth-11, C11-15 Pareth-7, Butyloctanol, Undeceth-5, Laureth-9, Glycerin, Trideceth-12, Iodopropynyl Butylcarbamate, PPG-12-Buteth-16, Polyamide-2, Limonene, Linalool, Fragrance/Parfum, Ext. Violet 2 (CI 60730), Red 33 (CI 17200)

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    Reviews

    Reviews

    4.0
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    from
    mricci

    12 years ago

    i think this stuff is great, but it IS a little drying. this is the last thing most people with highlights/bleached hair need. but, others in the category are just as drying, so it is what it is, i...

    About reviewer (99 reviews)

    Age30-35

    SkinNormal, Olive, Not Sure

    HairBrunette, Wavy, Fine

    EyesHazel

    2.0
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    from
    makeupdee

    12 years ago

    I'm not sure about all the reviews on this shampoo that say how gentle it is... it was pretty harsh and drying on my hair, left it feeling dead and dry. Once I switched to a different shampoo, my...

    About reviewer (179 reviews)

    Age

    SkinCombination, Olive, Not Sure

    HairBrown, Wavy, Coarse

    EyesBrown

    5.0
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    from
    amanda23

    12 years ago

    I used to love Shimmerlights, although it was fairly drying, I love the smell! An MUA'er recommended this to me, which I had tried in the past and admittedly, didn't give it the props it deserves....

    About reviewer (279 reviews)

    Age30-35

    SkinCombination, Fair-Medium, Cool

    HairBlond, Wavy, Fine

    EyesGreen

    1.0
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    from
    kellyjr

    12 years ago

    LOVE THIS STUFF! Over the years, I've tried different violet shampoos to give my ash blonde hair the shine I crave (and get rid of yellow/orange brassy tones) and I always come back to this. It's...

    About reviewer (22 reviews)

    Age30-35

    SkinOily, Fair-Medium, Cool

    HairBlond, Straight, Fine

    EyesBlue

    5.0
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    from
    SaraCee07

    12 years ago

    I don't use this often as my hair doesn't tend to get all that brassy, and I don't really have the time, but I can definitely notice the difference afterwards. I love the way it smells as well. The...

    About reviewer (214 reviews)

    Age25-29

    SkinDry, Fair, Neutral

    HairBlond, Wavy, Fine

    EyesGray

    5.0
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    from
    hotline1622

    12 years ago

    BEST PURPLE SHAMPOO! It's DARK purple, smells amazing! I used this on just bleached roots (end were white with a little brass to them) and it turned my hair grayish white! Followed by a shampoo &...

    About reviewer (2 reviews)

    Age19-24

    SkinCombination, Medium

    HairBrown

    EyesBrown

    5.0
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    from
    hnrenfro

    12 years ago

    this is the BEST purple toneing shampoo it is soo rich and pigmented, also this doesnt dry out my clients hair like the clarolshimmerlights one does PS: shimmerlights smells grossss!!! this shampoo...

    About reviewer (183 reviews)

    Age19-24

    SkinNormal, Fair, Neutral

    HairBrunette, Curly, Medium

    EyesBrown

    3.0
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    from
    lillill

    12 years ago

    Regret buyin big bottle takin long time to use up..its now my "when i dont have somethin better" backup poo mediocre results but is not damaging..wont help keep difficult reds in(i know i know), as...

    About reviewer (36 reviews)

    Age19-24

    SkinAcne-prone, Fair, Cool

    HairBlond, Straight, Fine

    EyesBlue

    4.0
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    from
    NewWave

    13 years ago

    I have fine wavy hair which are naturally strawberry blond with a lot of orange pigment in them which make them appear red sometimes. I never liked lots of orange and therefore use violet shampoos...

    About reviewer (102 reviews)

    Age25-29

    SkinDry, Fair-Medium, Not Sure

    HairRed, Wavy, Fine

    EyesBlue

    3.0
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    from
    justcallmed

    13 years ago

    Does what it says. Is a very well formulated and deep violet shampoo that will knock out any brassy tones probably within a weeks of use. Please be advised though- for hair that is super dry and...

    About reviewer (105 reviews)

    Age25-29

    SkinCombination, Fair-Medium, Warm

    HairBlond, Wavy, Fine

    EyesBlue

    5.0
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    from
    doctordoom

    13 years ago

    this is great as a weekly or bi-weekly shampoo to get rid of brassiness in blonde hair. this stuff is intense though so don't use it too much or you'll look grey! this stuff is definitely an HG for me

    About reviewer (58 reviews)

    Age19-24

    SkinCombination, Fair, Neutral

    HairBlond, Wavy, Medium

    EyesHazel

    4.0
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    from
    rocketinthesky

    13 years ago

    Not entirely sure how much I like this stuff. I've always wanted white-silver hair, and this stuff just... eh. I was told to leave in purple shampoo longer if I'm trying to achieve the silver look,...

    About reviewer (53 reviews)

    AgeUnder 18

    SkinAcne-prone, Fair-Medium, Warm

    HairBlond, Other, Medium

    EyesBrown

    5.0
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    from
    gandolfwizard25

    13 years ago

    I LOVE the shampoo and conditioner. I can't find it for less than $26 per bottle in Australia which sucks, but I pay it anyway because it's worth it. It turns your hair into that beautiful ashy...

    About reviewer (19 reviews)

    AgeUnder 18

    SkinCombination, Fair-Medium, Cool

    HairBrunette, Kinky, Fine

    EyesBlue

    5.0
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    from
    anorth

    13 years ago

    Best violet shampoo & conditioner out there! I use this 2x a week on my bleached hair and i don't have any brassy tones at all. Shampoo can be a bit drying ( no where near as drying as other violet...

    About reviewer (2 reviews)

    Age19-24

    SkinAcne-prone, Fair, Not Sure

    HairBlond, Wavy, Coarse

    EyesHazel

    5.0
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    from
    alicia148

    13 years ago

    I have very blonde hair and have tried many of these violet shampoos. This is definitely the strongest and has the best effect. It does have a noticeable affect on the colour of my hair. It drys...

    About reviewer (27 reviews)

    Age25-29

    SkinNormal, Fair-Medium

    HairBlond

    EyesBlue

    5.0
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    from
    AnitaMarlene

    13 years ago

    This is the best violet shampoo I have ever used. It made my hair look so much better after the first use. I also used the conditioner too. I would suggest this to anyone that bleaches their hair....

    About reviewer (22 reviews)

    Age19-24

    SkinSensitive, Fair, Neutral

    HairBlond, Straight, Other

    EyesBlue

    5.0
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    from
    Banjos

    13 years ago

    Joico Color Endure Violet Shampoo is very pigmented but very gentle. It contains the gentler sodium laureth as opposed to the lauryl chemical contained in most shampoos---which is more harsh. It...

    About reviewer (311 reviews)

    Age56 & Over

    SkinAcne-prone, Fair-Medium, Warm

    HairBlond, Straight, Fine

    EyesHazel

    5.0
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    from
    ladiie1ce

    13 years ago

    I brought a gift set at Ulta's for $15 (for both shampoo and conditioner, what a steal!). Other purple toning shampoos I've used are the Clairol's Shimmer Lights & the generic brand from Sally's...

    About reviewer (3 reviews)

    Age19-24

    SkinAcne-prone

    HairOther

    EyesBlack

    4.0
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    from
    hannahaimee

    13 years ago

    Just brought today my hair is darkish blonde and i wanted to use this to get rid of any brassy look to it. I was a bit hesitant to use it because of the colour!!!! BRIGHT purple!! was worried i...

    About reviewer (4 reviews)

    Age19-24

    SkinCombination, Fair

    HairBlond

    EyesBlue

    5.0
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    from
    jessicamarieelliott

    13 years ago

    This is my favorite purple shampoo , i never have brassy hair when i use it. allthough i do keep it in for about an hour at a time. my hair has never turned any colors, and is always white, i get...

    About reviewer (1 reviews)

    Age19-24

    SkinOily, Fair, Warm

    HairOther, Wavy, Medium

    EyesHazel

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