Urban Decay Matte Eyeshadow in ABC Gum

Urban Decay Matte Eyeshadow in ABC Gum
Matte Eyeshadow in ABC Gum


28 reviews

57% would repurchase

Package Quality: 3.9

Price: $$$

Package Quality: 3.9

Price: $$$

Not tested on animals
Urban Decay is a Cruelty-Free Subsidiary.


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on 11/27/2015 3:57:00 PM

Age: 25-29

Skin: Normal, Tan, Warm

Hair: Brunette, Straight, Coarse

Eyes: Black

I am medium dark/tan/dark tan, yellow undertones, MAC NC40-42.

I LOVE this color as an all over base on the lids. I'm so happy to find a light enough color that isnt white or nearly white! It's the perfect color to smooth and even out the tone on my pigmented eye lids and provide the perfect blending base for other eye shadows. It is matte with no shimmer.

The next best thing to this is the shade Foxy, a slightly lighter more yellow version of this. While it is a good option, I prefer ABG Gum as it is just light yet dark enough on me to look totally natural, undetectable.

3 of 4 people found this helpful.

on 3/10/2015 4:56:00 AM

Age: 36-43

Skin: Combination, Fair, Neutral

Hair: Brown, Straight, Medium

Eyes: Brown

This little gem is going to be an old faithful in my collection for as long as Urban Decay keeps making it! The packaging is so cute, and the matte pale peach colour is absolutely perfect for a base colour, or for creating depth as a first colour in the transition. It is similar to MakeUpGeek's Peach Smoothie, but not so orangey-peach, in my opinion. I use this shade to create and build both warm and cool looks. The $22 Canadian price point is steep for a single, but it's absolutley worth it.

4 of 4 people found this helpful.

on 11/20/2014 11:28:00 AM

Age: 36-43

Skin: Oily, Fair-Medium, Not Sure

Hair: Brown, Other, Other

Eyes: Brown

This is my favorite all over eyeshadow. It is a peachy color but just looks beautiful. You can use this alone, blend other stuff with it. It is a great foundation for the entire eye. You can add water to make it even more pigmented. It stay on all day long and really makes you look fresh and youthful.

2 of 2 people found this helpful.

on 8/23/2014 1:12:00 PM

Age: 44-55

Skin: Other, Other, Not Sure

Hair: Other, Other, Other

Eyes: Other

This is my favorite eye shadow ever. It is perfect for an overall wash or just for the lid. It is a beautiful soft peach that blends with your skin tone perfectly. You can wear another shadow over it or just by itself. It makes the eye area look awake and refreshed. It is especially beautiful for fair skin and blue eyes. It really makes blue eyes pop. It is the perfect color for fair skin. Please don't ever discontinue this. I want to stock up because they always seem to discontinue my favorite colors.

4 of 4 people found this helpful.

Age: 44-55

Skin: Dry, Fair-Medium, Cool

Hair: Red, Wavy, Medium

Eyes: Blue

Love this. Brightens the eyes without shimmer (which I cannot stand). Makes my blue eyes pop, and the best part, I don't look so darn tired (i.e., old). I use it on the entire lower lid. Good stuff.

3 of 3 people found this helpful.

Age: 36-43

Skin: Sensitive, Fair-Medium, Warm

Hair: Red, Wavy, Fine

Eyes: Hazel

Got this on sale from Urban Decay's website for $9, half off its usual price.

This matte peach/beige color matches my skin tone well enough that I like to use it as a concealer around my eyes, when I want to brighten up the dark circles (under) and corners of my eyes.

I don't like using it as eye shadow because I think my natural coloring looks better, plus it makes the skin under my eyebrows look dry (probably because it is).

Since this eye shadow has me dabbling in cover / correction / foundation, I'll probably try to find a different product that does the same thing, but with all-natural, organic ingredients.

1 of 1 people found this helpful.

on 11/30/2012 7:18:00 AM

Age: 36-43

Skin: Sensitive, Fair-Medium, Neutral

Hair: Brunette, Wavy, Fine

Eyes: Brown

All in all, there is nothing exciting about this color. However, I love to use it as a highlight shade and it works great for that. I have very deep set eyes that create a lot of natural shadow and tend to have a lot of pink/purple tones to them naturally (on top of my under eye circles). This shade is great at brightening up the area without shimmer or glitter. Is this the best shade on earth for my NW20 skin for this? No...not at all, I much prefer NYX's Lap Dance...it is much softer. But for UD, this is the best choice for me. And I needed a shade like this in my UD quad I was making.

1 of 1 people found this helpful.

on 11/3/2012 8:12:00 AM

Age: 44-55

Skin: Sensitive, Fair, Warm

Hair: Brown, Wavy, Fine

Eyes: Other

If you like highly pigmented extremely peach eye shadow, this is for you! I have light-medium skin, dark brown hair and blue/green/gray eyes. This looks meh on me. It's too peach to be a wash but it's not a color I would use as anything else.

Damn you Sephora and your horrible lighting! You made this look much more neutral than it actually is.

High marks for pigmentation and staying power which is par for the course with UD eye shadows.

6 of 6 people found this helpful.

Age: 44-55

Skin: Dry, Fair-Medium, Neutral

Hair: Blond, Straight, Fine

Eyes: Green

I bought this and will return it. It is a very flat color, though highly pigmented. If you have very, very light skin it might show up but for me (NC25) it does nothing. It really is blahhhh---

on 3/17/2012 12:48:00 PM

Age: 18 & Under

Skin: Combination, Fair, Not Sure

Hair: Brunette, Other, Other

Eyes: Hazel

The Matte Shadow packaging is so not as pretty as the regular Shadow packaging which is a shame. The actual colour is very pretty, a warm apricot beige but the matte finish is not very flattering when applied over a larger area and also not very good without primer potion or similar. I use it just around my lash line when I can't be bothered to look "done up", but there are definitely better nudes out there so I wouldn't buy again without trying others first.

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