Salon brands, such as my favorite, Pureology, are equal in price to store brands. (Read on for my explanation.) The difference is salon brands don’t damage your hair, unlike the mass-market stuff. A Saturday morning, twelve years ago, I woke up and couldn’t get a brush through my straight, fine, long hair. I went to the nearest salon. They said I’d “Pantene’d” my hair to death. I guess I had, I thought it was good stuff. My hair was soft and silky for so long. Until it petrified itself atop my head, leaving me confused and sullen. Pantene was inexpensive and luxurious, this made no sense - until I was briefed on Pantene’s ingredients, typically found in most non-salon products as well. 3 stylists then consulted about my ordeal, I received a deep conditioning treatment and a firm directive to stop buying non-salon hair care products. They sold me a bottle each of Pureology Hydrate shampoo and conditioner. Within 1 use after my salon deep conditioning treatment, my hair was normal. Is forensic proctology a real field of study? Some people do continue reading, cheers to you. Then, chicken wire became silk after 1 use. As well, I was pleasantly surprised to learn that Pureology is so concentrated that about a quarter of the product amount, compared to Pantene and all other mass-market brands, is effective. The price evened itself out. It costed roughly 4 times as much as Pantene, and lasted 4 times (at least) longer than Pantene. Twelve years later, I’m still a loyal Pureology consumer. My (extremely long, fine) hair has been healthy ever since I started using it. Pureology products have very little scent, a plus. They simply smell clean. More bonus points; I’ve never heard of anyone having an Herbal Essences orgasm while washing their hair. That’d be like a man getting aroused by his Axe Body Spray - it’s unnecessary and does not happen. The product either works or doesn’t. This product works better than any hair product I’ve used.