Wet 'n' Wild Photo Focus Foundation

Wet 'n' Wild Photo Focus Foundation


215 reviews

49% would repurchase

Package Quality: 3.4

Price: $$$

Package Quality: 3.4

Price: $$$


Isododecane, Cyclopentasiloxane, Water/Eau, Glycerin, Cyclohexasiloxane, Dimethicone, Butylene Glycol, Dimethicone, PEG-10 Dimethicone, Disteardimonium Hectorite, Adipic Acid/Neopentyl Glycol Crosspolymer, Caprylyl Glycol, Silica, Sodium Chloride, Sorbitan Sesquioleate, Lecithin, Polyglyceryl-4 Isostearate, Cetyl PEG/PPG-10/1 Dimethicone, Hexyl Laurate, Polysilicone-11, Isopropyl Titanium Triisostearate, Laureth-12, Phenoxyethanol, Ethylhexylglycerin, (MAY CONTAIN/PEUT CONTENIR): Titanium Dioxide/CI 77891, Mica, Iron Oxides/CI 77491, CI 77492, CI 77499.

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Age: 36-43

Skin: Sensitive, Medium, Not Sure

Hair: Black, Other, Other

Eyes: Black

I first bought this foundation from my local Walgreens just as soon as I saw it on display. Even though they offer 20 colors of foundation in the line only about 4-5 were on display, so I picked up 2 foundations in Peach Natural, 2 in Golden Beige, and 2 pressed powders in Neutral Beige. Peach Natural is about 2 shades lighter than my skin tone, so I definitely have to warm up my face with bronzer when I wear it. Golden Beige is the most closest match to my skintone, so I am pretty pleased with it. And I will definitely continue to buy this foundation in the shade Golden Beige, for sure.

The Neutral Beige PhotoFocus pressed powder has a consistency that is very soft and silky and reminds me a lot of MAC's Mineralize Skin Finish, in the way that it is shaped, however unlike MAC's Mineralized Skin Finish, this powder wears better and definitely lasts a whole lot longer on my face. when it comes to my skin, I have sensitive, dry-to-very dry, acne prone skin. I also suffer with seborrheic dermatitis on my face, which gets especially bad during the Fall and Winter Seasons, and yet this foundation looks and wears beautifully on my face no matter the season. This foundation is one of the best drugstore foundations out there, and even though it is super inexpensive, the price is of no reflection of its true quality, at all.

With the foundation, I do not use a moisturizer or primer underneath. As, I apply the foundation straight to my freshly cleansed face with the spatula applicator (which I find to be very convenient) it comes with. I often see people putting foundation on the back of their hands and then applying it to their face in YouTube videos, and is that 100% hygienic? No. Which is why, I don't see anything majorly negative about using the spatula that comes attached to it. It is not super hard, so it's not like your scratching or tearing up your face in any way, when you use it, In regards to it being considered to be unsanitary to keep using on ones face, well, after a while, no matter how much you wash a Beauty Blender (or one if its dupes), that stuff does collect alot of stuff in it, including bacteria.

Some individuals have complained that this foundation smells like paint. It was something that I had heard some individuals actually talk about in their YouTube videos, before I even bought the foundation. However, it was not a big deterrent towards my not buying the foundation at all. i checked the ingredients, and I was cool with them, so I proceeded to buy the foundation and give it a try, so see how it really performs and smells on my own. To be honest, this foundation has a slight chemical smell, very similar to Estee Lauder's Double Wear Stay In Place Makeup (however Estee Lauder's one is a bit more stronger, and does linger). The smell of the PhotoFocus Foundation is not overwhelming, and after the foundation dries down, the slight smell ends up fading away. I don't notice any smell to the foundation as I wear it throughout the day at all. The slight chemical smell is only apparent when you go to apply the foundation to your face. Which is why, I have to say, please don't be deterred from buying this foundation, due to some reviwers claims that this foundation smells really bad, straight up like paint. Truthfully, it really doesn't smell horrible at all, and it does not smell like a can of paint either. The scent is a tolerable one that does not last. The foundation is fragrance free, however, what a lot of people don't realize is that the first ingredient within this foundation is actually what is responsible for this foundation's scent. The ingredient Isododecane, is an ingredient that has a very interesting scent to it. So, when you see this ingredient listed high within a foundation, then it is actually this ingredient that you are smelling (unless a foundation actually dies have added chemical fragrance to it, okay).

I have never experienced any creasing, cracking, or caking up issues with this foundation, and this is whether I apply it with powder over top to set it or not. I also have not experienced any issues with this foundation easily transferring off of my face at all. I have never experienced it transferring from off of my face to anywhere else, period. It does provide a comfortable matte finish. Now, I am able to get medium-to-full coverage with this foundation, by using E.L.F's Ultimate Blending Brush. I know some people love to use a Beauty Blender or other similar makeup sponges to apply their foundations with, however, because these sponges soak up a lot of foundation, it does affect the amount of coverage that one gets with a foundation. Which is why, some people may not consider this foundation to be a full coverage one, only because of what they choose to use to apply the foundation with. And, I do not recommend using very moisturizing products underneath this foundation, because you have to also realize that what you apply underneath foundations do often play a big part in the longevity of the foundation on your face, and also how it holds up appearance wise on ones face throughout the day as well.

This foundation doesn't cause issues with breakouts for me, even though I have skin that is acne-prone, for which I use the highest strength of Retin A (generic version), to help aid in controlling such. However, I always make sure to take off every bit of my foundation, before I go to actually wash my face at night. As, I am very meticulous about getting all of my face makeup off before, I start my facial cleansing process. Oh and I never sleep in my makeup anymore at all either.

I have purchased lots of high end foundations as well as drugstore foundations, however, right now, the foundations that I am actually loving the most are drugstore ones, such as this one, Maybelline's 24Hr Super Stay Full Coverage Foundation, L'Oreal's Pro Semi-Matte Foundation, and L.A. Colors Truly Matte Foundation.

9 of 10 people found this helpful.

Age: 19-24

Skin: Acne-prone, Fair, Neutral

Hair: Brunette, Wavy, Medium

Eyes: Brown

Man, I'm bummed. I really thought I'd love this foundation, seeing as I have hero worship for their Coverall Creme. I bought Coverall as soon as it came out and haven't so much as glanced at another foundation in 4 years. But then Wet 'n' Wild releases a new one. So, logically, if Coverall is my $4 love, then Photo Focus will probably walk on water or cure cancer, right? I digress, but I had high hopes for this.

To be clear, I think this foundation can work for specific people. But-but... Coverall just works for almost every skin type, issue, and need under the sun. Oh well. It's not a bad foundation, it's just not my favorite.

The coverage itself is pretty negligible. If you have off skin like I do (acne, pitting, scarring and the like) you will need a heavy duty concealer (I'd rec Hard Candy Glamoflague for this). But the finish itself is pretty impressive. It's a very natural looking foundation. It dried to a matte finish, and only upon close examination is it obvious that I'm wearing product.

Despite the matte finish, I'm an oily-skinned gal, so I'm pretty cautious. When testing this foundation, I always set it with powder. Same results. After about 6-8 hours, there's consistent fading around my nose and chin. I've tried different powders, primers, methods of application... it still fades.

On the plus side, it didn't appear to irritate my stupid sensitive skin, which is an accomplishment in and of itself. I'm starting to think if I stare too hard at my face, I'll breakout.

And it does look beautiful in photography. Nary a flashback in sight. This was also pretty impressive too. I'm super pale, my natural skintone alone probably looks like flashback. But whatever, I looked nice in photos. Can't complain.

Overall, I wouldn't buy unless you're normal to dry skinned with relatively few flaws. But if you wanna give it a go, it's only $5. I love Wet 'n' Wild for that, the day they raise their prices is probably the day I'll pass Calculus. So... never.

I think I'll keep it around for special events where I know pictures will be taken. Or a hot revenge selfie sent to my ex. Take your pick, it'll work for both.

16 of 16 people found this helpful.

Age: 19-24

Skin: Combination, Fair-Medium, Not Sure

Hair: Blond, Other, Other

Eyes: Brown

so far I really like this foundation! I took some points off because of the color selection. I have neutral undertones and light neutral was way too light and light-medium neutral was way too dark. I bought both and just mix them together.

the coverage is great! I did some extractions before applying this and my skin was bright red and it covered it completely. I have combo skin and even set with powder, I did notice just a bit of separation around my nostrils. but the only foundation that doesn't do that for me is EL double wear. The finish is not totally matte, more of a satin finish I think.

I think the packaging was so nice for such a cheap foundation. glass bottle! Though it has a spatula instead of a pump but that's better than dumping the foundation out like a glass ketchup bottle. I'm going to keep using this foundation for a while! I wish I could upload a picture to really showcase this foundations coverage!

7 of 7 people found this helpful.

Age: 25-29

Skin: Combination, Fair, Cool

Hair: Blond, Straight, Medium

Eyes: Blue

This is HANDS DOWN the best drugstore foundation I have ever tried, and I've been using them for over 15 years!

The color selection at my Walgreens was pretty slim, but there are 20 shades on their website. I purchased the lightest shade the store carried, and it turned out to be a nice match. I would consider the coverage to be medium but buildable. I've used the new NYX Total Control Drop Foundation Brush to apply it and it gives a very even, natural finish. In fact, I think this is one of the most natural-looking foundations I've tried from the drugstore. While the consistency is thicker, the final look reminds me of the UD Naked Skin foundation.

The wear of the foundation is stellar! I wore it for 8 hours without needing a touchup or powder. I have an oily nose, and I was pleasantly surprised to get through my workday with almost no shine. There was also no oxidization, which was a pleasant surprise! Other Wet n Wild foundations have oxidized terribly on my skin. I did have minor wear on my cheeks from where my glasses rub, but I sometimes wear very large frames so that happens with most foundations I wear.

The packaging is the only thing I don't like about this foundation. When you open the bottle, there's a spatula attached to the lid. I wish this came with a pump instead. I just really hate the spatula thing - it seems very unsanitary to me.

I highly recommend that you try this out! For about ~$5 a pop, it's totally worth taking a chance.

7 of 7 people found this helpful.

Age: 36-43

Skin: Combination, Fair-Medium, Not Sure

Hair: Black, Other, Medium

Eyes: Black

It's Just Wow.. this is soooo nice and wonderful foundation!!!!! Price is good and working very well.
My skin so smooth and flawless and matte all day.
I will definitely buy again :)

3 of 3 people found this helpful.

on 1/24/2017 6:19:00 PM

Age: 30-35

Skin: Oily, Fair, Not Sure

Hair: Red, Other, Other

Eyes: Green

The color match was perfect and the price is very reasonable, so that was good. Unfortunately, the ended up being a chalky dried out mess on me. I have extremely oily skin too, so I'm amazed that something could make me look dry, but it did. I love the pressed powder in this line, but this foundation wasn't good for me at all.

2 of 2 people found this helpful.

on 1/30/2017 11:48:00 AM

Age: 18 & Under

Skin: Combination, Fair, Not Sure

Hair: Blond, Other, Other

Eyes: Green

not crazy about the spatula packaging and the smell. The packaging is very good considering that its about $6 and good quality. the smell however, I heard that it smelled like paint but I thought maybe its just similar...no just like kids paint. The smell does not last, after finishing my makeup I forgot about the sent. It had a matte finish and seems to stay matte for a while. Not good for dryer skin

2 of 2 people found this helpful.

Age: 44-55

Skin: Oily, Fair, Cool

Hair: Blond, Wavy, Fine

Eyes: Green

I had high hopes for this foundation since Wet n Wild puts out some outstanding products at an affordable price point.

This foundation offers very light coverage. I would say give it a go if you don't have anything major to cover. I have some rosacea redness and I had to use a lot of this foundation and a lot of concealer to get any coverage. This stuff also looked cakey on me. This is also a no-go if you are oily. I looked greasy and patchy within a couple of. I'm not sure about the photo friendliness since I didn't take any photo's with it.

The packaging sux with the weird spatula. Wet n Wild probably could have put a pump here for the same cost as this dumb spatula.

If you are oily and need to cover redness I highly recommend ELF acne foundation. I have to order it online since I have never seen it in a store. It offers excellent coverage, long wear, no mask like appearance and it's six bucks!

5 of 6 people found this helpful.

Age: 36-43

Skin: Combination, Olive, Not Sure

Hair: Brunette, Other, Other

Eyes: Brown

I liked this, but if I lost it I wouldn't buy again. I was pleasantly suprised though...and it does smell like paint!

2 of 3 people found this helpful.

Age: 30-35

Skin: Combination, Olive, Warm

Hair: Black, Wavy, Fine

Eyes: Brown


- long wearing
- matte
- affordable
- blurs out pores


- cannot find my shade
- settles into fine lines
- can look a bit aging
- looks heavy

COMMENTS: This is a matte, full coverage foundation. It wears well, but it doesn't control my oil any better than my other foundations. It does set a little quickly, but nothing I can't work with. Pores disappeared and it didn't emphasize any dryness. It did however, settle into fine lines and aged me a bit. It doesn't look as natural as claimed at all. It definitely looks like makeup. I never got around to using my finishing spray to help with these issues, though due to the shade choices. Desert Beige was too dark and Bronze Beige was too light. Anything in between had the wrong undertone.

Will not repurchase.

4 of 5 people found this helpful.

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