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3.8

40 reviews

60%
would repurchase
4.3/5
package quality

price range

Reviews

Reviews


1.0
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a year ago

I have this in the Universal Taupe color which is actually a reddish brown color, so not taupe at all. The oval tip is an interesting idea and if this brow pencil wasn't so dry and waxy it might...

About reviewer (3574 reviews)

Age44-55

SkinCombination, Fair, Cool

HairOther, Straight, Fine

EyesOther



4.0
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3 years ago

Easy to use and great staying power.

About reviewer (5 reviews)

Age44-55

SkinSensitive, Fair

HairBlack

EyesHazel


2.0
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4 years ago

It Cosmetics Brow Power Universal Pencil, $24.00 Cons: - It's very dry - This doesn't look like taupe, it looks more reddish brown - This makes my eyebrows like I have faded tattoo eyebrows....

About reviewer (258 reviews)

Age36-43

SkinAcne-prone, Olive, Not Sure

HairBrunette, Straight, Medium

EyesBrown


2.0
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5 years ago

No, no, no! First, the tip has dried out and every time I use it I find it pulls off my eyebrow hairs. I like the spoolie on the other side but that's all. I have light skin NC20 with dark brown...

About reviewer (115 reviews)

Age25-29

SkinSensitive, Fair

HairBlack

EyesBrown


2.0
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6 years ago

I was super excited to try this product out, being the first IT cosmetics product I've tried. I found the shade to be a little bit too ashy for me despite being described as 'universal' (I'm a...

About reviewer (12 reviews)

Age19-24

SkinDry, Fair, Cool

HairRed, Wavy, Medium

EyesHazel


3.0
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6 years ago

The IT Cosmetics Brow Power Eyebrow Pencil is an eye brow pencil that comes in one shade: universal taupe. Unfortunately it is not quite universal for all people. This will definitely be too dark...

About reviewer (705 reviews)

Age25-29

SkinDry, Fair-Medium, Not Sure

HairBrown, Other, Other

EyesBrown


4.0
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7 years ago

Let me begin by telling you that the spoolie is why you should buy this at least once! This is the most expensive brow pencil I've ever owned. But also the best. The color is perfect for me. My...

About reviewer (12 reviews)

Age56 & Over

SkinNormal, Fair, Cool

HairBlond, Wavy, Fine

EyesBlue


4.0
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7 years ago

I got this at the recommendation of an Ulta salesperson with lovely eyebrows, who said she used the It pencil herself. Boom, in basket. I've been using it for my everyday work makeup look, and I...

About reviewer (401 reviews)

Age36-43

SkinNormal, Fair-Medium, Neutral

HairBrown, Straight, Medium

EyesGreen


3.0
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7 years ago

I want to like this product, I really do, but I don't think I can. It's a very thin pencil, so it takes much more time to apply than I have in the morning. I'm not loving the universal taupe,...

About reviewer (7 reviews)

Age44-55

SkinAcne-prone

HairBlond

EyesGreen


3.0
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7 years ago

I have fair skin (yellow/olive), black eyebrows and nearly black hair. My brows are thick but I over plucked ONE of them on the nose side and I'm also liking the look of filled in brows. Sadly,...

About reviewer (279 reviews)

Age36-43

SkinCombination, Fair, Neutral

HairBrunette, Curly, Coarse

EyesGray


5.0
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7 years ago

I've been using this for a couple years now. I had a bad wax a while back and some spots just will not grow back. This fills them in and my brows look so natural. I get compliments all the time....

About reviewer (10 reviews)

Age36-43

SkinCombination, Fair

HairBrown

EyesHazel


5.0
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7 years ago

LIFE SAVER!!! I'm not afraid to shop around, always looking for the next best thing in make up. This is one of the few products I have never strayed from. The product does not tug or get clumpy and...

About reviewer (2 reviews)

Age30-35

SkinNormal, Medium, Warm

HairBrunette, Wavy, Medium

EyesBrown


3.0
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7 years ago

At 24 dollars, it is at the top end of price for brow products. I am surprised to see this price when it only comes in one color, universal taupe. It is definitely not universal, unless the...

About reviewer (142 reviews)

Age36-43

SkinOily, Other

HairBrown

EyesBrown


5.0
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8 years ago

This is the best eyebrow product I've ever used. It goes on so easily and looks completely natural - you can't tell at all that my brows are filled in. The shade taupe is perfect for my brows. The...

About reviewer (175 reviews)

Age19-24

SkinCombination, Fair, Warm

HairBlond, Wavy, Fine

EyesBlue


5.0
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8 years ago

I have tried several different brow pencils and none seem to match up to this one. It goes on easy and stays on. I love the brush at the other end, its great to get my brows in line and comb the...

About reviewer (2 reviews)

Age30-35

SkinNormal, Fair

HairBrunette

EyesBlue


5.0
Created with Sketch.

8 years ago

This is my HG brow product because it doesn't give me acne or folliculitis, and it helped to grow back my eyebrows (from scarring due to acne, folliculitis and overplucking). I have extremely...

About reviewer (26 reviews)

Age25-29

SkinAcne-prone, Olive, Neutral

HairOther, Wavy, Coarse

EyesHazel


3.0
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8 years ago

I got a free sample of this and first thing I noticed is the packaging is really sturdy. The caps slide on nicely and tightly and it feels like some quality went into making that so that's...

About reviewer (710 reviews)

Age30-35

SkinSensitive, Fair, Warm

HairOther, Wavy, Coarse

EyesBrown


5.0
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8 years ago

Really like this product, not sure if it's my HG brow product (I still like my Anastasia of Beverly Hills brow powder and I'm test-driving an EL pencil with a brush end that I really like), but...

About reviewer (630 reviews)

Age56 & Over

SkinDry, Fair, Cool

HairBlond, Straight, Fine

EyesBlue


3.0
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from

8 years ago

I use the spooly end everyday but the actual pencil is not that great. It tends to apply unevenly and is kind of hard to apply the right pressure so the pencil strokes are not too obvious. The...

About reviewer (6 reviews)

AgeUnder 18

SkinCombination, Fair

HairBrunette

EyesBrown


3.0
Created with Sketch.

9 years ago

Pros: The shape of the actual product is very nice. The pencil itself has a nice heft and feels solid. Cons: even though it is touted as "universal taupe" I feel like it is too warm and too light...

About reviewer (263 reviews)

Age25-29

SkinSensitive, Fair, Warm

HairBrunette, Wavy, Coarse

EyesHazel




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