I purchased this product on sale in the color "light". My usual shade in Tarte foundations is Light Neutral. My skin is oily, with some deep smile lines and large pores (more like craters) in my T-zone. I also have fine wrinkles on my chin and around my lips (don't smoke, kids. Seriously.).
1) Extends the protection of my SPF 50 sunblock.
2) Blends easily into skin
3) Smooths skin fairly well.
1) Oily skin can affect wear time.
2) Sheerer than most BB creams I have tried.
3) A Minimal range of colors
As stated above, I have active, oily skin with a lot of texture. I initially purchased this product when I was on a BB cream kick; somehow I thought my ruddy, acne-marked skin could be balanced out with these lightly colored products. I'm still trying to figure out BB creams. Do I use them like foundations, or like tinted moisturizers? Should I apply them under over my sunblock? I chose to use them over sunblock, and more like a foundation rather than a part of my skin care routine.
As a BB cream, this did not work for me. It's so sheer that when I applied it onto my florid skin it disappeared. It's so emollient that building it up just left my skin super-moist and my oily skin made it break up almost immediately. I can't get any kind of coverage from this product in order to even out my skin tone.
As a primer, however, I have decent results for a few hours. I can smooth it over my cheeks, press it into my T-zone, and apply a powder foundation or a face powder over it and I get a smooth, almost poreless look to my skin. I have to use this with an oil control primer spray and finishing spray (Skindinavia Oil Control Primer Spray and Oil Free Finishing Spray), however, to get any kind of extended wear on it. Because it's summer and wretchedly hot and humid, I get maybe two hours of coverage from this before it starts to break up on my chin and cake around my nose and in my smile lines, and settle into those fine lines (I'm serious. If you smoke, quit. Even if you vape, quit. Once those lines develop they don't go away.).
In short, if you have normal or combo skin this may work for you. With my florid, textured, oily skin, I only see this extending the protection of my sunblock and giving me minimal help as a primer. There are better products out there with lower price points. It's okay, and I'll continue using it until it's gone or it goes bad. I just won't be replacing it.