As a recent convert to both Korean and Japanese skincare and beauty, I am fully embracing the philosophy of skincare before makeup. I am almost 40 and I genuinely have no wrinkles whatsoever as yet. I have looked after my skin from a young age, always moisturising and using SPF from my early 20's, so I am fortunate to have clear skin. I like to feel fresh and glowy, rather than wearing a heavy layer of makeup on my skin.
This bb cream is absolutely perfect for highlighting looked after skin. I have a few broken capillaries on my cheeks and this doesn't hide all of those kind of 'imperfections', but, again, for me it's about a subtle, healthy glow and embracing my skin rather, than obsessing over hiding things. The colour is perfect for my fair - light skin and it just makes me feel incredibly healthy. I love that it has a high level of sun protection, so I'm not needing to later too many products, especially on hot days. I can't recommend this enough to anyone who wants a natural glow and isn't worried about a small amount of natural imperfections.
I have thrown all of my old foundations away after starting a K beauty regime and discovering BB creams like this. Their skincare is beautiful and more than we can imagine here in the West. I absolutely love this product and I will continue to repurchase :)