93%
would repurchase
4.1/5
package quality

price range

description

ingredients

Aqua (Water), Sodium Laureth Sulfate, Cocamide DEA, Cetyl Alcohol, Cocamidopropyl Betaine, Dimethicone, Glycol Stearate, SodiumLauroyl Sarcosinate, Parfum (Fragrance), Propylene Glycol, Guar Hydroxypropyltrimonium Chloride, Sodium Chloride, Amodimethicone,Panthenol, Diazolidinyl Urea, Citric Acid, Tetrasodium EDTA, Creatine, PEG-14M, Laureth-23, Laureth-4, DimethylPABAmidopropylLaurdimonium Tosylate, Glycerin, Cetrimonium Chloride, Trideceth-12, Hydrolyzed Silk, Keratin, Moringa Pterygosperma Seed Extract,Salicylic Acid, Sodium Benzoate, Methylparaben, Propylene Glycol Stearate, Hydrolyzed Wheat Protein PG-Propyl Silanetriol,Trideceth-9 PG Amodimethicone, Phenoxyethanol, Hydrolyzed Keratin, Silica, Iodopropynyl Butylcarbamate, Paullinia Cupana SeedExtract, Limonene, Butylphenyl Methylpropional, CI 60730.

Reviews

Reviews


4.0
Created with Sketch.

4 years ago

Have tried De Lorenzo, L'Oreal's and Toni & Guys purple shampoos and none of them compare to this one. It is super potent so I always use a pair of disposable rubber gloves when applying this, but...

About reviewer (718 reviews)

Age30-35

SkinCombination, Tan, Not Sure

HairBlack, Other, Other

EyesBrown



5.0
Created with Sketch.

5 years ago

I’m going to begin a series of reviews on products to enhance cool, platinum tones in blonde hair. Most of these products will be anti-brass. I am trying EVERYTHING. My hair is fine, wavy, blown...

About reviewer (141 reviews)

Age44-55

SkinDry, Olive, Warm

HairBlond, Wavy, Fine

EyesGreen


1.0
Created with Sketch.

5 years ago

Don’t understand all the good reviews. I have light is blonde hair but due to yellow at the roots I tried this..left it on for 5 mins as stated in the back of product. I ended up with horrible...

About reviewer (2 reviews)

Age36-43

SkinAcne-prone

HairBrunette

EyesGreen


5.0
Created with Sketch.

5 years ago

The best purple shampoo out there, after a few uses my hair looks even better than it did when i had it first done at the salon. Just be careful if you keep it on too long on very light hair it can...

About reviewer (2 reviews)

Age25-29

SkinVery Dry, Medium, Not Sure

HairBrunette, Straight, Medium

EyesBrown


5.0
Created with Sketch.

5 years ago

I've tried everything out there to keep my hair ashy toned and nothing comes close to this stuff. I also find that other purple shampoos are drying but this one isn't.

About reviewer (4 reviews)

Age25-29

SkinDry, Fair-Medium

HairBrunette

EyesBrown


5.0
Created with Sketch.

5 years ago

Amazing shampoo. Does what it says. I have dyed ash blonde hair and have red tones coming through. This shampoo totally eliminated this. I advise wearing gloves as is strong. I have ultra sensitive...

About reviewer (3 reviews)

Age56 & Over

SkinDry, Fair-Medium

HairBlond

EyesGreen


5.0
Created with Sketch.
from

5 years ago

Great product. Many purple shampoos leave my hair dry but this does not. I have the conditioner too. Super purple actually stains my nails.

About reviewer (70 reviews)

Age36-43

SkinDry, Fair, Cool

HairBlond, Wavy, Fine

EyesBrown


5.0
Created with Sketch.

6 years ago

Best purple shampoo I've tried - I've tried clariol shimmer lights, the generic from Sally's, and Schwarzkopf's as well. Fudge feels good, smells good, I bought the huge bottle and it'll last me...

About reviewer (9 reviews)

Age36-43

SkinOily, Fair, Not Sure

HairBlond, Wavy, Fine

EyesBlue


4.0
Created with Sketch.

6 years ago

This definitely works on hair that is blonde but slightly brassy. I'm brunette with blonde balayage and this doesn't affect the brown at all. I use this once every 2 weeks once I see a hint of...

About reviewer (8 reviews)

Age25-29

SkinDry, Olive, Neutral

HairBrunette, Wavy, Medium

EyesBrown


5.0
Created with Sketch.

6 years ago

I just had the luxury of first trying this product a few weeks ago for the first time. Wow, is all I can say. I left it on for about five minutes while soaking in the tub, and I clearly...

About reviewer (129 reviews)

Age36-43

SkinOily, Fair, Not Sure

HairBlond, Other, Other

EyesBrown



4.0
Created with Sketch.

4 years ago

Have tried De Lorenzo, L'Oreal's and Toni & Guys purple shampoos and none of them compare to this one. It is super potent so I always use a pair of disposable rubber gloves when applying this, but...

About reviewer (718 reviews)

Age30-35

SkinCombination, Tan, Not Sure

HairBlack, Other, Other

EyesBrown



5.0
Created with Sketch.

5 years ago

I’m going to begin a series of reviews on products to enhance cool, platinum tones in blonde hair. Most of these products will be anti-brass. I am trying EVERYTHING. My hair is fine, wavy, blown...

About reviewer (141 reviews)

Age44-55

SkinDry, Olive, Warm

HairBlond, Wavy, Fine

EyesGreen


1.0
Created with Sketch.

5 years ago

Don’t understand all the good reviews. I have light is blonde hair but due to yellow at the roots I tried this..left it on for 5 mins as stated in the back of product. I ended up with horrible...

About reviewer (2 reviews)

Age36-43

SkinAcne-prone

HairBrunette

EyesGreen


5.0
Created with Sketch.

5 years ago

The best purple shampoo out there, after a few uses my hair looks even better than it did when i had it first done at the salon. Just be careful if you keep it on too long on very light hair it can...

About reviewer (2 reviews)

Age25-29

SkinVery Dry, Medium, Not Sure

HairBrunette, Straight, Medium

EyesBrown


5.0
Created with Sketch.

5 years ago

I've tried everything out there to keep my hair ashy toned and nothing comes close to this stuff. I also find that other purple shampoos are drying but this one isn't.

About reviewer (4 reviews)

Age25-29

SkinDry, Fair-Medium

HairBrunette

EyesBrown