Clean Blonde Violet Toning Shampoo

Have tried De Lorenzo, L'Oreal's and Toni & Guys purple shampoos and none of them compare to this one. It is super potent so I always use a pair of disposable rubber gloves when applying this, but the pay off is worth it. Packs in a whole lot of shine and actually makes my hair feel softer, not dull or dry like some of the others did - so much so that I don't even need to use a …Read more

I’m going to begin a series of reviews on products to enhance cool, platinum tones in blonde hair. Most of these products will be anti-brass. I am trying EVERYTHING. My hair is fine, wavy, blown out every other day, and colored using a 7a base with extensive blonde fills to a 10a highlighted effect. As anyone reading this knows, that great ashy tone is tough to hang onto, so in between salon …Read more

Don’t understand all the good reviews. I have light is blonde hair but due to yellow at the roots I tried this..left it on for 5 mins as stated in the back of product. I ended up with horrible grey/purple hair and my roots are even more orange now than the were to begin with. Really patchy and awful!

The best purple shampoo out there, after a few uses my hair looks even better than it did when i had it first done at the salon. Just be careful if you keep it on too long on very light hair it can turn lilac.

I've tried everything out there to keep my hair ashy toned and nothing comes close to this stuff. I also find that other purple shampoos are drying but this one isn't.

Amazing shampoo. Does what it says. I have dyed ash blonde hair and have red tones coming through. This shampoo totally eliminated this. I advise wearing gloves as is strong. I have ultra sensitive skin and face became red after first application. Second time put Vaseline over my face and worked like a treat. Did start at 2 minutes and went up to 5 over 3 weeks because of my sensitivities.
I …Read more

Great product. Many purple shampoos leave my hair dry but this does not. I have the conditioner too. Super purple actually stains my nails.

Best purple shampoo I've tried - I've tried clariol shimmer lights, the generic from Sally's, and Schwarzkopf's as well. Fudge feels good, smells good, I bought the huge bottle and it'll last me forever because this stuff is really purple, you can't leave it on long unless you want purple hair.

This definitely works on hair that is blonde but slightly brassy. I'm brunette with blonde balayage and this doesn't affect the brown at all. I use this once every 2 weeks once I see a hint of brassiness creeping back into my hair. It's a level 8.. It won't work on level 7 brass very well so just know that your hair will need to be a light enough blonde in order for this to …Read more

I just had the luxury of first trying this product a few weeks ago for the first time. Wow, is all I can say. I left it on for about five minutes while soaking in the tub, and I clearly underestimated this toning shampoo, because when I towel dried my hair, there were parts that had turned a light violet color. I have since learned to only use this toning shampoo in moderation, as it really is …Read more