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4.6

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45 reviews
93%
would repurchase
4.1/5
package quality

price range

Reviews


4.0
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10 months ago

Have tried De Lorenzo, L'Oreal's and Toni & Guys purple shampoos and none of them compare to this one. It is super potent so I always use a pair of disposable rubber gloves when applying this, but the pay off is worth it. Packs in a whole lot of shine and actually makes my hair feel softer, not dull or dry like some of the others did - so much so that I don't even need to use a …Read more

2 of 3 people found this helpful. Did you?

About reviewer (511 reviews)

Age30-35

SkinCombination, Tan, Not Sure

HairBlack, Other, Other

EyesBrown



5.0
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Jul/02/2018

I’m going to begin a series of reviews on products to enhance cool, platinum tones in blonde hair. Most of these products will be anti-brass. I am trying EVERYTHING. My hair is fine, wavy, blown out every other day, and colored using a 7a base with extensive blonde fills to a 10a highlighted effect. As anyone reading this knows, that great ashy tone is tough to hang onto, so in between salon …Read more

7 of 7 people found this helpful. Did you?

About reviewer (129 reviews)

Age44-55

SkinDry, Olive, Warm

HairBlond, Wavy, Fine

EyesGreen


1.0
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May/27/2018

Don’t understand all the good reviews. I have light is blonde hair but due to yellow at the roots I tried this..left it on for 5 mins as stated in the back of product. I ended up with horrible grey/purple hair and my roots are even more orange now than the were to begin with. Really patchy and awful!

2 of 2 people found this helpful. Did you?

About reviewer (2 reviews)

Age36-43

SkinAcne-prone

HairBrunette

EyesGreen


5.0
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Sep/16/2017

The best purple shampoo out there, after a few uses my hair looks even better than it did when i had it first done at the salon. Just be careful if you keep it on too long on very light hair it can turn lilac.

2 of 2 people found this helpful. Did you?

About reviewer (2 reviews)

Age25-29

SkinVery Dry, Medium, Not Sure

HairBrunette, Straight, Medium

EyesBrown


5.0
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Sep/14/2017

I've tried everything out there to keep my hair ashy toned and nothing comes close to this stuff. I also find that other purple shampoos are drying but this one isn't.

6 of 6 people found this helpful. Did you?

About reviewer (4 reviews)

Age25-29

SkinDry, Fair-Medium

HairBrunette

EyesBrown


5.0
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Sep/09/2017

Amazing shampoo. Does what it says. I have dyed ash blonde hair and have red tones coming through. This shampoo totally eliminated this. I advise wearing gloves as is strong. I have ultra sensitive skin and face became red after first application. Second time put Vaseline over my face and worked like a treat. Did start at 2 minutes and went up to 5 over 3 weeks because of my sensitivities.
I …
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4 of 4 people found this helpful. Did you?

About reviewer (3 reviews)

Age56 & Over

SkinDry, Fair-Medium

HairBlond

EyesGreen


5.0
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fromshanx

Aug/10/2017

Great product. Many purple shampoos leave my hair dry but this does not. I have the conditioner too. Super purple actually stains my nails.

2 of 2 people found this helpful. Did you?

About reviewer (70 reviews)

Age36-43

SkinDry, Fair, Cool

HairBlond, Wavy, Fine

EyesBrown


5.0
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Jul/11/2017

Best purple shampoo I've tried - I've tried clariol shimmer lights, the generic from Sally's, and Schwarzkopf's as well. Fudge feels good, smells good, I bought the huge bottle and it'll last me forever because this stuff is really purple, you can't leave it on long unless you want purple hair.

3 of 3 people found this helpful. Did you?

About reviewer (9 reviews)

Age36-43

SkinOily, Fair, Not Sure

HairBlond, Wavy, Fine

EyesBlue


4.0
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Jun/05/2017

This definitely works on hair that is blonde but slightly brassy. I'm brunette with blonde balayage and this doesn't affect the brown at all. I use this once every 2 weeks once I see a hint of brassiness creeping back into my hair. It's a level 8.. It won't work on level 7 brass very well so just know that your hair will need to be a light enough blonde in order for this to …Read more

5 of 5 people found this helpful. Did you?

About reviewer (8 reviews)

Age25-29

SkinDry, Olive, Neutral

HairBrunette, Wavy, Medium

EyesBrown


5.0
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May/10/2017

I just had the luxury of first trying this product a few weeks ago for the first time. Wow, is all I can say. I left it on for about five minutes while soaking in the tub, and I clearly underestimated this toning shampoo, because when I towel dried my hair, there were parts that had turned a light violet color. I have since learned to only use this toning shampoo in moderation, as it really is …Read more

3 of 3 people found this helpful. Did you?

About reviewer (124 reviews)

Age36-43

SkinOily, Fair, Not Sure

HairBlond, Other, Other

EyesBrown