93%
would repurchase
4.1/5
package quality

price range

description

ingredients

Aqua (Water), Sodium Laureth Sulfate, Cocamide DEA, Cetyl Alcohol, Cocamidopropyl Betaine, Dimethicone, Glycol Stearate, SodiumLauroyl Sarcosinate, Parfum (Fragrance), Propylene Glycol, Guar Hydroxypropyltrimonium Chloride, Sodium Chloride, Amodimethicone,Panthenol, Diazolidinyl Urea, Citric Acid, Tetrasodium EDTA, Creatine, PEG-14M, Laureth-23, Laureth-4, DimethylPABAmidopropylLaurdimonium Tosylate, Glycerin, Cetrimonium Chloride, Trideceth-12, Hydrolyzed Silk, Keratin, Moringa Pterygosperma Seed Extract,Salicylic Acid, Sodium Benzoate, Methylparaben, Propylene Glycol Stearate, Hydrolyzed Wheat Protein PG-Propyl Silanetriol,Trideceth-9 PG Amodimethicone, Phenoxyethanol, Hydrolyzed Keratin, Silica, Iodopropynyl Butylcarbamate, Paullinia Cupana SeedExtract, Limonene, Butylphenyl Methylpropional, CI 60730.

Reviews

Reviews


4.0
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6 years ago

Have tried De Lorenzo, L'Oreal's and Toni & Guys purple shampoos and none of them compare to this one. It is super potent so I always use a pair of disposable rubber gloves when applying this, but...

About reviewer (791 reviews)

Age30-35

SkinCombination, Tan, Not Sure

HairBlack, Other, Other

EyesBrown



5.0
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6 years ago

I’m going to begin a series of reviews on products to enhance cool, platinum tones in blonde hair. Most of these products will be anti-brass. I am trying EVERYTHING. My hair is fine, wavy, blown...

About reviewer (141 reviews)

Age44-55

SkinDry, Olive, Warm

HairBlond, Wavy, Fine

EyesGreen


1.0
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6 years ago

Don’t understand all the good reviews. I have light is blonde hair but due to yellow at the roots I tried this..left it on for 5 mins as stated in the back of product. I ended up with horrible...

About reviewer (2 reviews)

Age36-43

SkinAcne-prone

HairBrunette

EyesGreen


5.0
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7 years ago

The best purple shampoo out there, after a few uses my hair looks even better than it did when i had it first done at the salon. Just be careful if you keep it on too long on very light hair it can...

About reviewer (2 reviews)

Age25-29

SkinVery Dry, Medium, Not Sure

HairBrunette, Straight, Medium

EyesBrown


5.0
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7 years ago

I've tried everything out there to keep my hair ashy toned and nothing comes close to this stuff. I also find that other purple shampoos are drying but this one isn't.

About reviewer (4 reviews)

Age25-29

SkinDry, Fair-Medium

HairBrunette

EyesBrown


5.0
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7 years ago

Amazing shampoo. Does what it says. I have dyed ash blonde hair and have red tones coming through. This shampoo totally eliminated this. I advise wearing gloves as is strong. I have ultra sensitive...

About reviewer (3 reviews)

Age56 & Over

SkinDry, Fair-Medium

HairBlond

EyesGreen


5.0
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from

7 years ago

Great product. Many purple shampoos leave my hair dry but this does not. I have the conditioner too. Super purple actually stains my nails.

About reviewer (70 reviews)

Age36-43

SkinDry, Fair, Cool

HairBlond, Wavy, Fine

EyesBrown


5.0
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7 years ago

Best purple shampoo I've tried - I've tried clariol shimmer lights, the generic from Sally's, and Schwarzkopf's as well. Fudge feels good, smells good, I bought the huge bottle and it'll last me...

About reviewer (9 reviews)

Age36-43

SkinOily, Fair, Not Sure

HairBlond, Wavy, Fine

EyesBlue


4.0
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7 years ago

This definitely works on hair that is blonde but slightly brassy. I'm brunette with blonde balayage and this doesn't affect the brown at all. I use this once every 2 weeks once I see a hint of...

About reviewer (8 reviews)

Age25-29

SkinDry, Olive, Neutral

HairBrunette, Wavy, Medium

EyesBrown


5.0
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7 years ago

I just had the luxury of first trying this product a few weeks ago for the first time. Wow, is all I can say. I left it on for about five minutes while soaking in the tub, and I clearly...

About reviewer (129 reviews)

Age36-43

SkinOily, Fair, Not Sure

HairBlond, Other, Other

EyesBrown


3.0
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7 years ago

This is a super strong toning shampoo. I have the 1L pump bottle which was a great price ($49.95) for such a large amount of a potent product that you only need a small amount of per use. I can...

About reviewer (25 reviews)

Age30-35

SkinCombination, Fair-Medium, Warm

HairBlond, Wavy, Medium

EyesBlue


5.0
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7 years ago

This stuff it amazing! By far the best toning shampoo I ever tried. Pros: - it works like salon toning from the first try (first I waited two minutes, not I usually wait five) - doesn't...

About reviewer (743 reviews)

Age36-43

SkinSensitive, Fair-Medium, Neutral

HairBrown, Wavy, Fine

EyesHazel


5.0
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7 years ago

Wow, this stuff is STRONG and WORKS! If you have white/platinum hair and leave it on for more than a minute or two, you will have purple hair. I don't mind because I want my hair to be silver, but...

About reviewer (1 reviews)

Age19-24

SkinCombination, Fair-Medium

HairBlond

EyesBlue


5.0
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7 years ago

This product works wonders for people with yellowish blonde hair. It is REALLY pigmented so you should watch out with your hands (they will turn purple too). Leaves my hair cool toned without it...

About reviewer (14 reviews)

Age19-24

SkinOily, Fair

HairBlond

EyesGreen


5.0
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7 years ago

Best silver-shampoo I've come across.

About reviewer (1 reviews)

Age30-35

SkinDry, Fair-Medium

HairBlond

EyesBlue


5.0
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7 years ago

Hands down the best violet shampoo I ever used. This really takes out all the yellow tones from my hair and it also saved me from having to warm roots after a home dye job.

About reviewer (505 reviews)

Age30-35

SkinDry, Fair-Medium, Warm

HairBlond, Straight, Medium

EyesBlue


5.0
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8 years ago

This is expensive, but it is most expensive on websites that aren't the official fudge website. You'll notice that it is way overpriced on amazon--so buy it direct from the UK (they give you free...

About reviewer (174 reviews)

Age19-24

SkinCombination, Fair-Medium, Warm

HairBrunette, Straight, Other

EyesBrown


5.0
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8 years ago

AMAZING! My blond hair is highlighted and I have used all the high street and high end products but, this is simply the best. I would advise putting the shampoo onto roots a few minutes before...

About reviewer (167 reviews)

Age44-55

SkinCombination, Fair, Warm

HairBlond, Other, Other

EyesBlue


5.0
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8 years ago

The best product ever to remove yellow tones, but will Get purple if you have dry ends. I use it tops once a week.

About reviewer (5 reviews)

Age25-29

SkinAcne-prone, Fair-Medium

HairBlond

EyesBrown


5.0
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8 years ago

This shampoo has really deep purple pigment and on my hair, removes yellow if I leave it on my hair for 10mins plus. It does not leave a purple colour but my hair doesn't tend to accept colour much...

About reviewer (119 reviews)

Age30-35

SkinSensitive, Fair, Warm

HairBrown, Straight, Fine

EyesGreen