88%
would repurchase
4.0/5
package quality

price range

description

This long-lasting, waterproof liner glides on smoothly to prime AND define—for long-lasting lip color and clean lines. Smooch. Pout. Smack. Nibble. Lick. 24/7 stays put through everything you do. When you use the liner to fill in your lips completely, it primes them for lipstick or gloss, grabbing on to color to help it last. Part of the 24/7 family, the long-lasting, waterproof formula glides on smoothly, stays creamy and defines your lips with gorgeous color. And unlike a lot of waterproof pencils, 24/7 never feels dry or cakey. Moisturizing vitamin E, jojoba oil and cottonseed oil nourish your lips every time you reapply. And shade-matched barrels make it easy to find the exact color you need. Like all our other shades, it holds color in place and prevents feathering—yet it’s totally invisible on your lips.

Reviews

Reviews


5.0
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9 years ago

I'm pretty new to lip liners but after trying these I'm so hooked. They're buttery soft, but not overly so where they wear off too quickly, they have great longevity, they apply easily without...

About reviewer (554 reviews)

Age30-35

SkinNormal, Fair, Cool

HairBlond, Wavy, Fine

EyesHazel



5.0
Created with Sketch.

9 years ago

My very favourite lip pencil that I have ever used. Its creamy, easy to apply and stays on all day. Right now i only have one colour in the line but I plan to slowly purchase every single colour...

About reviewer (16 reviews)

AgeUnder 18

SkinAcne-prone, Medium

HairBrown

EyesBrown


5.0
Created with Sketch.

9 years ago

Picked this up in the shade Turn On after Essiebutton recommended it (I'm game to try anything she recommends) and I have to say, I'm pretty impressed. I have had this in Naked for quite some time...

About reviewer (539 reviews)

Age30-35

SkinAcne-prone, Fair-Medium, Warm

HairBrown, Wavy, Fine

EyesBrown


5.0
Created with Sketch.

9 years ago

Generally I don't buy make-up without checking make-up alley first, but this time I decided to trust the Ulta girl's expertise and asked her which brand had the best, reasonably priced, lipliners....

About reviewer (4 reviews)

Age25-29

SkinNormal, Fair

HairBlond

EyesGreen


5.0
Created with Sketch.

9 years ago

I have this in Naked and I just adore it. It's a wonderful nude color that goes great with the Sephora cream stain I have. This lasts all day and doesn't dry my lips out like a lot of other...

About reviewer (104 reviews)

Age25-29

SkinCombination, Fair-Medium, Cool

HairBlond, Straight, Fine

EyesBlue


4.0
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from

10 years ago

The shade I use is "Liar" -- a medium pinky fig that looks nothing like the swatch on Urban Decay's website. It's an unusual colour that straddles the line between assertive and natural and...

About reviewer (10 reviews)

Age44-55

SkinNormal, Olive, Neutral

HairBrown, Curly, Other

EyesBlack


4.0
Created with Sketch.

10 years ago

I am in love this UD lip liners. Apply so smoothly. Pigmented enough that use can wear as lipstick if you top with a lipgloss (I use Lip tar Lip primer on top or even a chapstick to add...

About reviewer (654 reviews)

Age30-35

SkinAcne-prone, Fair, Cool

HairBlond, Straight, Fine

EyesBlue


5.0
Created with Sketch.

10 years ago

I mostly use this as an eyebrow pencil, since I have bright red hair and want to match my eyebrows. There are many red lip pencils and I've gone through many of them, and I've come to the...

About reviewer (79 reviews)

Age19-24

SkinNormal, Fair, Warm

HairOther, Wavy, Medium

EyesBlue


5.0
Created with Sketch.

10 years ago

Ugh these are my absolute favorite. Beautiful colors, stays on alllll day. Not a day goes by that I don't use these!

About reviewer (5 reviews)

Age19-24

SkinSensitive, Tan

HairBrunette

EyesGreen


5.0
Created with Sketch.

10 years ago

I got my lip pencil free with a purchase at Ulta, and they don't sell the full sized product. They claim it's "naked" but it's definitely not. Either way, this is by far the best thing I have ever...

About reviewer (35 reviews)

AgeUnder 18

SkinSensitive, Fair, Cool

HairBlond, Wavy, Fine

EyesGreen


4.0
Created with Sketch.

10 years ago

Although this pencil wears well and sharpens easily, it is not the greatest lip pencil. The texture is creamy therefore it slips into fine lines a bit. I prefer a lip pencil that is slightly dry...

About reviewer (164 reviews)

Age44-55

SkinSensitive, Fair-Medium, Neutral

HairBlond, Curly, Medium

EyesGreen


5.0
Created with Sketch.

10 years ago

Love this lip pencil. So much pigment and glides on easily. Since my skin is so sensitive, sometimes I cheat and use super bright colors, which I really shouldn't. If I use it for 3 days in a row,...

About reviewer (5 reviews)

Age25-29

SkinSensitive, Fair-Medium

HairBrunette

EyesGreen


4.0
Created with Sketch.

11 years ago

Recently I've been using lip liners a lot more than I ever used to - they really to help your lipstick last pretty much all day! I love pink lipsticks and was using an old Prestige pencil (I think...

About reviewer (230 reviews)

Age19-24

SkinOther, Olive

HairBrunette

EyesBrown


4.0
Created with Sketch.

11 years ago

Urban Decay makes some of the best prestige lip pencils, in my opinion. I think they're great because they're so pigmented and matte and long lasting, which makes them transfer resistant, something...

About reviewer (125 reviews)

Age19-24

SkinNormal, Fair-Medium

HairBlack

EyesBrown


4.0
Created with Sketch.

11 years ago

I bought this in the color wicked because I really wanted a lip pencil that would stay on without transferring or bleeding. I've been using it for about five months now and I generally wear it by...

About reviewer (41 reviews)

Age19-24

SkinCombination, Fair, Neutral

HairBlond, Wavy, Medium

EyesBlue


5.0
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from

11 years ago

Reviews for Illegal, Midnight Cowboy, Wallflower: My HG lip pencil! I first picked up the shade Illegal sight unseen, based on both the reviews here and the 'rosy neutral' color description on...

About reviewer (669 reviews)

Age36-43

SkinCombination, Fair, Neutral

HairBrown, Straight, Medium

EyesBrown


5.0
Created with Sketch.
from

12 years ago

i love this! i have it in wallflower and its very close to my natural lip color. i use it to add more definition to my lips. It glides on very easily and it lasts better than any lip liner i've...

About reviewer (29 reviews)

Age19-24

SkinDry, Fair, Warm

HairBlack, Wavy, Other

EyesHazel


5.0
Created with Sketch.

13 years ago

HG lip liner! Urban Decay doesn't exaggerate when they say that this is the best lip pencil ever. Besides having beautiful subtle colors, they also have a smooth, creamy texture that make these a...

About reviewer (63 reviews)

Age30-35

SkinCombination, Fair-Medium, Warm

HairBlack, Other, Coarse

EyesBrown


4.0
Created with Sketch.

13 years ago

I love these pencils. They glide on, just like the UD gel eye pencils. On the down side because they're gels, they don't stay on all day. Personally, that ok with me becausey I don't want to be...

About reviewer (31 reviews)

Age44-55

SkinCombination, Fair-Medium

HairBrown

EyesBrown


5.0
Created with Sketch.

13 years ago

I have this eyeliner in Paranoid. This particular colour is very flattering - I think that most skin tones could wear it. It's a dark rosey pink. I find the staying power to be quite good on this,...

About reviewer (55 reviews)

Age25-29

SkinCombination, Fair

HairBrown

EyesBlue