64%
would repurchase
4.3/5
package quality

price range

description

ingredients

Organic Green Tea, Vitamin E (a-tocopherol), Honey Beeswax, Contains All or some of the following Pigments: Blackberry, Blueberry, Black Tea, Grape Skin, Pomegranate, Acai Berry, Boysenberry, Blackcurrant and Raspberry, Oat Protein, Wheat Protein, Provitamin B5, Seaweed Powder, Coconut Stearic acid, Mica (for shimmer in the Blackberry and Blueberry), Cocoa Butter, Pearl Powder, Rice Powder, Cacao Powder and Powdered Coffee Beans, Lavender Honey, Extracts of Oregano, Thyme, Rosemary, Lavender and Golden Seal

Reviews

Reviews


2.0
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12 years ago

I have this in black tea. It doesn't really lengthen, volumize or hold a curl... only defines, which is nice if you want a natural look. However, since I have stick straight Asian lashes, I ALWAYS...

About reviewer (2 reviews)

Age19-24

SkinAcne-prone, Fair-Medium, Not Sure

HairBlack, Wavy, Fine

EyesBrown



4.0
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12 years ago

I purchased the Blueberry color in this mascara, love the smell of it! Its a great mascara, definitly lengthens my lashes. I just wish I would have purchased a darker color, I need something that...

About reviewer (10 reviews)

Age19-24

SkinNormal, Fair, Neutral

HairBrunette, Relaxed, Fine

EyesHazel


4.0
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12 years ago

I have this in Blackberry. This is the first time in my life that I’ve bought a mascara that wasn’t black, brown-black, or dark navy. I decided that I wanted to try a mascara that was purplish,...

About reviewer (847 reviews)

Age44-55

SkinVery Oily, Fair, Cool

HairBrunette, Wavy, Fine

EyesGreen


4.0
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12 years ago

I love this mascara. The scent is absolutely glorious. It lasts forever. The application is perfect. It does not flake. It is everything a basic mascara should be. . The ingredients are...

About reviewer (24 reviews)

Age25-29

SkinSensitive, Fair, Not Sure

HairBlond, Straight, Medium

EyesBlue


4.0
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12 years ago

I thought this was an overall good natural mascara.

About reviewer (21 reviews)

Age44-55

SkinCombination, Olive

HairBrunette

EyesGreen


5.0
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12 years ago

Best mascara ever and I've tried a ton from 3$ tubes to 100$ tubes the price i think was 22$ i paid which isn't that bad love that its all made out of real fruit and veggies!!! all natural...

About reviewer (6 reviews)

Age19-24

SkinAcne-prone, Fair-Medium, Cool

HairBlond, Curly, Fine

EyesBlue


4.0
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12 years ago

Really good product if you don't want to use it all day, very pigmented, good enough for my uses.

About reviewer (20 reviews)

Age25-29

SkinCombination, Fair-Medium

HairBrunette

EyesBrown


4.0
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12 years ago

This is a really good mascara. I find that a lot of "natural" mascaras seem to have one or two ingredients that are not so natural so I was impressed with the ingredients on this. I got the colour...

About reviewer (18 reviews)

Age19-24

SkinCombination, Fair-Medium, Not Sure

HairBrunette, Curly, Medium

EyesGreen


3.0
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12 years ago

I bought this in the Dark Chocolate and Blackberry colors, in regular and mini size respectively. I found the Dark Chocolate to be so-so. The color is blacker than I'd hoped for, more like a soft...

About reviewer (235 reviews)

Age30-35

SkinDry, Fair, Not Sure

HairBrown, Other, Other

EyesHazel


5.0
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12 years ago

After using other mascaras that irritated my eyes, I decided to give 100 Percent Pure mascara in black tea a try. I like the brush, it really separates my eyelashes and adds length and color. It...

About reviewer (12 reviews)

Age44-55

SkinVery Dry, Fair

HairBrown

EyesBlue


4.0
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12 years ago

I have had this product for about a week and so far i like it. i got it in black tea and the full size bottle. the packaging is pretty and cute. it does a good job at lengthing and volumizing as...

About reviewer (2 reviews)

Age19-24

SkinCombination, Fair

HairBlond

EyesBlue


5.0
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12 years ago

I have tried an array of natural/organic mascaras, including Paul Penders, jane Iredale, Lavera, Logona, Elysambre, Living Nature, Inika, Honeybee Gardens, and 100 % Pure is the best of them all....

About reviewer (10 reviews)

Age30-35

SkinOily, Fair-Medium, Not Sure

HairBrunette, Other, Other

EyesBlue


4.0
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12 years ago

I got this in a set from Hautelook and I waited months for my other mascaras to finish before trying this. I love natural cosmetics and only use natural skincare products but am still having...

About reviewer (230 reviews)

Age30-35

SkinCombination, Fair

HairBlack

EyesBrown


5.0
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12 years ago

This mascara is awesome from the inside out. Ingredient list is almost edible and the packaging is beautiful. Also, it does what it says. Lashes do look longer and is easy to remove without being...

About reviewer (15 reviews)

Age19-24

SkinAcne-prone, Fair-Medium

HairBlack

EyesBrown


4.0
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12 years ago

This is a very nice mascara with a good brush. It definitely helps to lengthen your lashes and avoids clumping. Does not smudge. I don't know if it runs, I can only assume it would if you cried....

About reviewer (32 reviews)

Age25-29

SkinCombination, Fair-Medium, Not Sure

HairBrown, Straight, Fine

EyesBrown


5.0
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12 years ago

I love this mascara! It is actually good for your lashes and smells amazing. If you rub your eye, it will not cause pain like other mascara and eye makeup. The Black Berry color is my favorite...

About reviewer (43 reviews)

Age25-29

SkinCombination, Fair-Medium, Warm

HairBlond, Curly, Coarse

EyesBlue


5.0
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12 years ago

I love this mascara! I have sensitive eyes, most mascara makes me itch and I can't help but rub my eyes which usually makes a mess. I wore this all day and it didn't bother me and it didn't smear...

About reviewer (1 reviews)

Age25-29

SkinVery Dry, Fair

HairBrown

EyesHazel


4.0
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13 years ago

In the past, I had such a hard time finding a mascara that I like that I just avoided wearing it because it was always clump. A few years ago, my friend introduced me to Urban Decay and that has...

About reviewer (18 reviews)

Age30-35

SkinSensitive, Fair

HairBlack

EyesBrown


5.0
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13 years ago

By far the best natural mascara I have used! I was iffy about the price per tube but caved in to buy the mini version. I have typical asian lashes so I was relieved to find that this mascara could...

About reviewer (26 reviews)

Age19-24

SkinCombination, Fair, Not Sure

HairBlack, Wavy, Coarse

EyesBrown


5.0
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13 years ago

This is one of the best mascaras I have tried. The best truly natural one, actually. For me, this mascara curls, lengthens, separates and gives volume. It is a bit on the dry side, but the brush is...

About reviewer (23 reviews)

Age25-29

SkinCombination, Fair, Not Sure

HairBrown, Wavy, Medium

EyesBrown