100% Pure

100% Pure Cosmetics was founded in a Napa, California in 2005 by James Wang, Susie Wang, and Rick Kostick. They are a "natural cosmetics beauty firm focused on providing healthy skin."* Products are made up of organic, vegan, unrefined ingredients, with no fillers, toxins or synthetics. In addition to 12 retail stores, their products are also available for purchase online. The company is currently based in Silicon Valley, CA. *Source: Company website

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206 products

1,499 reviews

66% would repurchase

Not tested on animals

Recent 100% Pure Reviews

Bronzers -100% Pure -Cocoa Pigmented Bronzer

on 9/8/2018 11:20:00 PM


REVIEW FOR "COCOA GEM" BRONZER (lightest of the 3 bronzer shades available)

- Very poor packaging. I'm not one to usually care for packaging.... unless it's really bad. The packaging broke/fell apart the first time I used it. There is a lid that you take off and a pot inside of a container (that is supposed to be secured to the container). The pot and container it's in separated, so it's now quite flimsy.
- The lightest color (cocoa gem) barely shows up on my VERY VERY PALE/FAIR skin. It's nice in that it is subtle, but I have never in my life had to go back over so many times to build color up with a blush or bronzer .... or anything really.
- 6 months expiry date (as opposed to the usual 12 or 24 month expiry date for powder bronzers that aren't all natural or organic
- Not readily available in stores. Ordered online and had to pay extra for shipping
- Does not stay very long on skin! Wears off fast and easily!....maybe it's just this lighter color I've chosen, I don't know about the darker shades but this one wears off SO SO fast
- Price

- All natural ingredients
- Very subtle color (I was looking for something to match the Trace Gold MAC color I've been using)
- Matte finish (which isn't really a pro or con for me, but ended up working well with a new, more radiant foundation I've been pairing it with)

- I might just buy this again, but in the next color up to see if I like that one. Not too keen on paying for shipping again. Wish this brand was available somewhere in stores

1 of 1 people found this helpful.

Mascara -100% Pure -Fruit Pigmented ultra lengthening mascara

on 9/6/2018 10:18:00 PM


Love this mascara in "Blueberry"--a deep glossy navy blue that accentuates blue eyes. Have bought over and over. Natural look with good pigmentation and water-resistant (not waterproof). Did not flake or smudge. Didn't irritate my eyes when wearing contact lenses. Love the ingredients and that it's cruelty-free.
Cons: Seemed to dry out quicker than other mascaras. Little pricey for mascara that dried out so quickly.

Treatments (Face) -100% Pure -Super Fruits Concentrated Serum

on 9/6/2018 9:04:00 PM


I would buy this product again if I could afford it. 100% Pure keeps bumping prices up. The packaging is pretty but worthless. This serum leaks out of the side of the bottle like crazy. It makes me wonder how long the potency of this product will last, as I'm the product is exposed continously to air. The serum itself, feels great, absorbs good and does give the skin a little plump. This IS NOT a dry oil. Don't expect the skin to eat it up on contact. A little bit goes a long way and too much will make your face wet. This is best used under another product (cream, foundation, etc). One thing I love about this product is how well it helps after a chemical peel. It's very soothing and seems to increase healing. That's the best use I've found for it.

3 of 3 people found this helpful.

Eyeliner -100% Pure -Long Last Liquid Eye Liner - Black Tea

on 9/6/2018 8:54:00 PM


I really wanted to love this. Sadly, it dries and cracks horribly. A thick formula. I will never buy it again. I feel like it's a waste of money.

1 of 1 people found this helpful.

Liquid -100% Pure -HEALTHY SKIN FOUNDATION WITH SUPER FRUITS SPF 20 (full coverage / satin finish)

on 9/3/2018 1:28:00 PM


In my opinion, this is 100% Pure's best foundation for oily skin. I did not like the bamboo blur. Anyway, this applies beautifully with a beauty blender and stays relatively matte and in place for most of the day. I also love the packaging which keeps the air out of the product. Lastly, it doesn't break me out!

2 of 2 people found this helpful.

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