Missha is a Korean-beauty line of skin care and cosmetics, launched in 2009. Its parent company is Able C&C Co. They offer an extensive line of skin care products and Missha is also known for making high quality, lower cost duplications of more expensive brands. Their products are available to consumers online and in franchise stores around the world. They are headquartered in Seoul, South Korea.

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195 products

2,088 reviews

66% would repurchase

Recent MISSHA Reviews

Sunscreen -MISSHA -All Around Safe Block Essence Sun SPF 45/PA+++

on 6/9/2018 8:49:00 AM


I really like this! Perhaps aside from the fact that it’s a chemical sunscreen and they’re supposedly more sensitising & break down quicker than physical sunscreens do, I like it. My skin didn’t have any bad reactions to this at all, doesn’t leave a white cast (of course, it’s a chemical sunscreen) and it feels like a moisturiser without feeling too heavy or greasy. The only thing I actually don’t like about it is the very strong fragrance. It does fade away over time, but I can imagine it’d be annoying for some. I want to try other Asian sunscreens as well, but I’ve already repurchased because I want to relive the love I have for this sunscreen!

2 of 2 people found this helpful.

BB Cream -MISSHA -M Magic Cushion

on 5/30/2018 5:44:00 PM


This review is for MISSHA M Magic Cushion Cover (NOT Moisture) in the white-and-silver compact. I bought this on Amazon, and I've been happy enough with it to repurchase a few months later. I have normal-to-combination skin, a slightly oily T-zone.


1) It's very transfer-resistant once it dries. It doesn't come off on my phone or on a Kleenex if I blow my nose. Lasts all day until I wash it off.
2) The 23 color matches me. I wear NC20 in MAC.
3) A second coat on the cheeks covers my freckles pretty well.
4) Feels comfortable on the skin, not heavy or greasy.
5) Once it sets, there's no noticeable fragrance. (However, it does contain fragrance).
6) Contains sunscreen, rated SPF 50.
7) Cushion compacts travel well. It's a good one for my carry-on bag when I fly.
8) I haven't broken out from this foundation.
9) I consider it to be reasonably priced. I paid $13 on Amazon. Also available on Missha's website.


1) It's not quite as good at blurring pores as Chanel Perfection Lumiere Velvet, Bare Minerals Complexion Rescue, Bourjois Healthy Mix Serum Foundation, Armani Luminous Silk, or La Mer The Soft Fluid Long Wear Foundation. I like the finish I get from those even without primer. I have run-of-the-mill, average pores but I like a perfectly smooth, poreless look. With Magic Cushion, I use primer.

2) After a while you have to flip the cushion.


Flipping the Cushion:

The Honeymoon Phase is when the cushion is freshly opened. It’s easy to press lightly and get plenty of foundation on the puff. After you’ve used your cushion compact for several weeks, you might notice that you have to press harder to get the same amount of product on the puff. At this point you can reach in with your fingers and turn over the cushion (which is basically just a sponge). You’ll see that there is a lot of foundation on the other side, good for many more applications. It’s easy to lift it out and slide it back into place, but it can be messy, so be careful not to touch your clothes until your fingers are clean. You can continue to flip occasionally until you run out.

Primers I like to use under M Magic Cushion:

Peter Thomas Roth's Pore Putty, Charlotte Tilbury's Wonderglow, and Hourglass Veil Mineral Primer.


I can skip primer and powder the T-zone instead with MAC Blot Powder, but then the finish is decidedly matte. If you like a dewy finish, try M Magic Cushion over Wonderglow.

Ingredients of M Magic Cushion (No.23):

Water, Titanium Dioxide, Cyclopentasiloxane, Ethylhexyl Methoxycinnamate, Ethylhexyl Salicylate, Trimethylsiloxysilicate, Glycerin, PEG-8 Dimethicone, Butylene Glycol, Pentylene Glycol, Niacinamide, Diphenylsiloxy Phenyl Trimethicone, C12-15 Alkyl Benzoate, Cyclohexasiloxane, Iron Oxides, Neopentyl Glycol Diheptanoate, Butylene Glycol Dicaprylate/Dicaprate, Cetyl PEG/PPG-10/1 Dimethicone, PEG-8, Magnesium Sulfate, Phenoxyethanol, Dimethicone, Vinyl Dimethicone/Methicone Silsesquioxane Crosspolymer, Sorbitan Isostearate, HDI/Trimethylol Hexyllactone Crosspolymer, Disteardimonium Hectorite, Stearic Acid, Iron Oxides, Alumina, Methyl Methacrylate Crosspolymer, Triethoxycaprylylsilane, Fragrance(Parfum), Dimethicone Crosspolymer, Iron Oxides, Ethylhexylglycerin, Adenosine, Water, Disodium EDTA, Silica, Rosa Canina Fruit Oil, Boron Nitride, Persea Gratissima (Avocado) Oil, Olea Europaea (Olive) Fruit Oil, Xylitol, PEG-32, Helianthus Annuus (Sunflower) Seed Oil, Calophyllum Inophyllum Seed Oil, Bambusa Vulgaris Water, Dipropylene Glycol, Cereus Grandiflorus (Cactus) Flower Extract, Hamamelis Virginiana (Witch Hazel) Extract, Adansonia Digitata Fruit Extract, Oxygen, Tocopherol

4 of 4 people found this helpful.

BB Cream -MISSHA -M Perfect Cover BB Cream SPF 42 PA+++

on 5/24/2018 6:18:00 PM


This replaced all my foundations at the moment. I find it a bit glowy and it gives the perfectly smooth, bright, natural look to your face. It really looks like there's no makeup. Of course, don't expect super full coverage but it is a high medium coverage, better than most of the foundations. The longevity is pretty amazing, especially because it seems slippery at first, but it hangs on in the most beautiful way, it doesn't crack or become weird, it just fades a bit. I set it with powder in my t-zone and on my chin. I am not super oily at the end of the day, I just have that healthy glow. I know the shade-range is awful for deeper skin tones, but for me, this is a blessing because I'm super fair with a neutral undertone. It might seem a little bit on the grey side but it blends perfectly and seamlessly even with my hands. Plus the high spf. I absolutely love it!

BB Cream -MISSHA -Cho Bo Yang BB Cream

on 5/21/2018 10:26:00 AM


I found this on sale at BB&B for $15 and shrugged, why not? I was there for foundation anyway. I picked it up in #23, Calm Beige. I chose that shade because it was the ONLY ONE available. So there's that.

Skin background: olive, oily, clog-prone, bane of my existence. Foundations I currently use and love: EL Double Wear Light, Holika Holika Sweet Cotton BB Cream (which I think is discontinued nooooo), MUFE Ultra HD (not loving that one as much anymore). I prefer a light to medium skinlike coverage situation. The EL is $$ and I don't need it for every day wear, so I wanted an alternative to alternate as well as mix in with the EL. The Sweet Cotton is completely awesome, but I can't find it anymore and it's a tad drying. I've also used the MISSHA Perfect Cover BB cream in the past and really really liked it. I like this one better though. I know this is a lot of random info but it helps me sometimes when reading reviews and making choices!

First I want to compare the 2 MISSHAs. Both start off a little too pale & gray but quickly adapt to a perfect shade for me. Both come in hard plastic tubes that look like squeezy tubes but have a covered pump (love). Both have amazing longevity and just go in with the black magic when it comes to making your skin look better?? The Perfect Cover is thicker and tackier and has a dewier finish on the whole. Cho Bo Yang has more slip, more of a satin finish, and is overall better for oily skin in my opinion.

Hello Cho Bo Yang, what sorcery is this? How do you smooth on like non-clogging butter? It's like I'm using the erase tool on MS Paint. My skin is good—mostly clear but prone to clogs and redness with some hyperpigmentation & large pores. I do a lot of chemical exfoliation so it can get dry and flaky at times. I'm mentioning this because I truly do need a foundation "wardrobe" since my skin has different personalities on the daily. I got CBY on a week where this happened more often than usual and it handled every change like a friggin champ.

I apply with my fingers. I don't need a lot to cover my face. And I do mean cover. It's like the molecules do a little dance when they hit your skin and somehow multiply. This is definitely not a tinted moisturizer. The finish is gorgeous—it's sparkly but not...there are no actual sparkles, but it looks like you have a cartoon sparkle aura. Put another way: it makes your skin glow. I set with a light dusting of silica based powder because I don't want to ruin this finish. It lasts all day (at the end of the night there is no discernable nastiness, just the normal oil accumulation). It controls oil a bit, I don't stay matte all day but when I do get oily it doesn't look bad, just more glowy, and blotting is easy. It doesn't oxidize. The shade is perfect for me. It hasn't broken me out or irritated my skin. If it clogs my pores, I won't know for at least another month lol.

I prefer this over the Perfect Cover for my oily skin. It's easier to apply and the finish and longevity is better.

I am going back to BB&B to get the rest of the tubes they have. F I N

4 of 4 people found this helpful.

Liquid -MISSHA -Radiance Foundation

on 5/20/2018 9:56:00 AM


This is a lovely foundation for dry and combo skin, and the price is pretty good, too, especially if you buy it in Korea. It does a great job to even out skin tone and it doesn`t sit in patches or emphasize pores. I`ve applied it with a wet sponge and buffed it in with a kabuki brush. The finish is not exactly dewy, but more like satin. The coverage is medium, and you might need to use concealer if you have darker spots. I set it with powder and it lasts well for 5-6 hours, with the expected breakdown in the T-zone I experience with most foundations. This one fades pretty evenly, so it`s not a complete melt down. I can see myself wearing this in spring or as the weather begins to cool down, because there is no way this foundation will survive a Japanese summer on me. Overall, a really nice product for the every day.

5 of 5 people found this helpful.

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