Missha is a Korean-beauty line of skin care and cosmetics, launched in 2009. Its parent company is Able C&C Co. They offer an extensive line of skin care products and Missha is also known for making high quality, lower cost duplications of more expensive brands. Their products are available to consumers online and in franchise stores around the world. They are headquartered in Seoul, South Korea.

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195 products

2,100 reviews

67% would repurchase

Recent MISSHA Reviews

Treatments (Face) -MISSHA -Night Repair Science Activator Ampoule

on 8/9/2018 1:28:00 PM


I been using this product for over a years and years.. I just wanna say that , they is more.. similar product that can be found now....

BB Cream -MISSHA -M Perfect Cover BB Cream SPF 42 PA+++

on 7/22/2018 4:48:00 AM


I loved this so much. Left such a nice, beautiful finish. BuT, this product left me with closed comedones that are sooooo hard to get rid of. Not worth it to me, my skin has little white bumps everywhere now.

3 of 3 people found this helpful.

Mascara -MISSHA -4D Mascara

on 7/20/2018 11:47:00 PM


Bought this coz it’s cheap. My eyes tend to get infections (styes- those pimple-like bumps around the eye area) if I use a mascara for more than 3 months, so I tend to go for the cheaper mascaras.

This mascara gives a very natural finish. As some pointed out, it’s formula is on the drier side. The length and volume given is on the lesser end, so the overall look is natural. Does help to keep a curl reasonably well. Doesn’t smudge even though I live in a hot humid country.

If you’re looking for a cheap, natural looking mascara, this is ok. If you’re looking for drama and that falsies look, look elsewhere.

1 of 1 people found this helpful.

Sunscreen -MISSHA -All Around Safe Block Essence Sun SPF 45/PA+++


I prefer the Essence Sun Milk, but the Essence Sun is also nice. It goes on smooth and creamy, but it absorbs nicely and doesn't leave the skin feeling oily or tacky. Unlike the Sun Milk it does not have much of a scent, which might be a pro for many, but it has a lower SPF rating. The packaging is nice, and one tube has lasted me several months. Target.com sells this product, so it is relatively easy to get authentic stock in the US through that website or through Missha's own website. Overall, this is a good sunscreen that I feel offers a decent level of protection, feels nice on the skin, and is affordable.

Sunscreen -MISSHA -All-Around Safe Block Soft Finish Sun Milk SPF 50+/PA+++

on 7/8/2018 11:58:00 PM


Thin and watery consistency like with most asian sunscreens, works well with my combo skin and wears nicely under makeup and over moisturiser.

I apply a generous amount and it leaves a very subtle cast, barely visible though. My skin is medium-light with yellow undertones, NC35ish for reference. If you are paler you might notice more of a cast, if you apply less than I do you'll probably not notice anything.

Note it is NOT a full on dewy finish, but if you're used to the matte/powdery finish that some physical sunscreens offer I find this more moisturising/dewy feeling. If you apply a small amount it is unnoticeable though.

They do not list the percentages of sunscreen but according to the US National Laboratory of Medicine's database (Last updated May 2017 - no guarantees this is accurate!) the actives are: Zinc Oxide 5.3%, Octinoxate 3%, Octisalate 3%, Titanium Dioxide 2.5%

Personally that's lower than I tend to look for in terms of the physicals so I will only use this on overcast/winter days and not when I know I'll be in the full sun a lot or at the beach type situation, but that's just me!

1 of 1 people found this helpful.

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