64%
would repurchase
4.3/5
package quality

price range

description

ingredients

Organic Green Tea, Vitamin E (a-tocopherol), Honey Beeswax, Contains All or some of the following Pigments: Blackberry, Blueberry, Black Tea, Grape Skin, Pomegranate, Acai Berry, Boysenberry, Blackcurrant and Raspberry, Oat Protein, Wheat Protein, Provitamin B5, Seaweed Powder, Coconut Stearic acid, Mica (for shimmer in the Blackberry and Blueberry), Cocoa Butter, Pearl Powder, Rice Powder, Cacao Powder and Powdered Coffee Beans, Lavender Honey, Extracts of Oregano, Thyme, Rosemary, Lavender and Golden Seal

Reviews

Reviews


5.0
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10 years ago

I really like this mascara. I recently did an overhaul of all my beauty products in order to be as organic and all natural as possible...which isn't easy to do with makeup. No, this product won't...

About reviewer (5 reviews)

Age30-35

SkinAcne-prone, Fair, Not Sure

HairBrunette, Curly, Medium

EyesHazel



4.0
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10 years ago

Leaves a soft natural lash. Smells delicious which is rare for a mascara. Another success by 100 Percent Pure!

About reviewer (55 reviews)

Age25-29

SkinCombination, Fair

HairBrunette

EyesHazel


4.0
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10 years ago

The best part of this product is the ingredients list. The scent of the product is kind of fruity, which is totally different from every other mascara I have ever owned. I have this mascara in...

About reviewer (1756 reviews)

Age25-29

SkinAcne-prone, Fair, Not Sure

HairBlond, Straight, Fine

EyesGreen


4.0
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10 years ago

Last month, a 100% Pure shop opened in my neighborhood and when I stopped in to get some cheek tint, they were having an awesome giveaway with purchase. (Like, full sized products,...

About reviewer (397 reviews)

Age36-43

SkinCombination, Olive, Warm

HairBrunette, Wavy, Medium

EyesHazel


5.0
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10 years ago

This is, hands-down, the best mascara I've ever had in terms of overall performance and ingredients. I love that it truly lives up to the brand name and uses safe ingredients, the packaging is so...

About reviewer (80 reviews)

AgeUnder 18

SkinAcne-prone, Fair, Cool

HairBlond, Straight, Fine

EyesBlue


4.0
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10 years ago

I found this for super cheap on amazon, so thought it was worth a try. Overall, it's very good for being a natural mascara. It didn't give dramatic results, but lengthened and gave enough volume...

About reviewer (39 reviews)

Age19-24

SkinDry, Fair, Cool

HairBrown, Other, Medium

EyesGreen


5.0
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10 years ago

I bought this mascara because I'm trying to 'green' up my skin care and makeup routine. It smells just like blueberries and is great color. It wears all day. But be aware this is not waterproof at...

About reviewer (7 reviews)

Age30-35

SkinCombination, Fair, Neutral

HairBrunette, Straight, Fine

EyesBrown


5.0
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10 years ago

I love this mascara! It's all natural, and looks natural! It's something I can wear every day. My lashes feel soft and light as if not wearing anything. I couldn't stop touching my lashes bc I'm...

About reviewer (1 reviews)

Age30-35

SkinVery Dry, Olive

HairBrown

EyesBrown


5.0
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10 years ago

This is my first natural mascara ever and what can I say.. I'm in love! 100% Pure uses natural fruit pigments and no chemicals ever. I was skeptical at first thinking how good can this mascara...

About reviewer (300 reviews)

Age30-35

SkinNormal, Fair-Medium, Warm

HairBrown, Wavy, Medium

EyesBrown


5.0
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10 years ago

This is my HG mascara! I try to only use natural products and before finding this mascara had used nvey ecco and Jane Iredale. While they were fine, nothing beats the length, volume, and lasting...

About reviewer (4 reviews)

Age19-24

SkinAcne-prone, Fair, Not Sure

HairBrunette, Other, Other

EyesBlue


1.0
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10 years ago

This mascara doesn't clump and smells deliciously fruity. The formula is on the wet side, and the brush is a basic spiral mascara brush, the kind that dollar mascaras tend to have. As for what...

About reviewer (6 reviews)

Age19-24

SkinCombination, Fair-Medium, Warm

HairBlack, Straight, Coarse

EyesBrown


4.0
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10 years ago

I purchased this in Black Tea. It is nicely pigmented and smells pleasant like fruit and does not irritate my sensitive eyes. I have not had any problems with flaking or smearing unless I over...

About reviewer (555 reviews)

Age56 & Over

SkinCombination, Fair-Medium, Neutral

HairSilver, Straight, Fine

EyesHazel


5.0
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11 years ago

I tried the 100% pure mascara in blackberry and purchased it directly from their website. I've worn it every day for a week now, and I love it. It smells great and doesn't bother my eyes. I haven't...

About reviewer (2 reviews)

Age30-35

SkinAcne-prone, Fair-Medium, Neutral

HairBrown, Wavy, Medium

EyesBlue


2.0
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11 years ago

I bought this mascara in blackberry (I am eternally on the search for the perfect purple-tinted mascara) and for a brief moment I thought I'd finally found the HG of purple/plum mascaras. Upon...

About reviewer (68 reviews)

Age25-29

SkinAcne-prone, Fair, Cool

HairBlond, Straight, Fine

EyesGreen


5.0
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11 years ago

I'm not sure why the negative reviews...I haven't had any flaking with this mascara. I've tried every mascara known to human-kind, but I've had to give up on all of them. I have super-sensitive...

About reviewer (213 reviews)

Age36-43

SkinCombination, Fair, Neutral

HairBlond, Wavy, Medium

EyesGreen


5.0
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11 years ago

My favorite mascara! Great for sensitive eyes like mine. Does just as good of a job as any other drugstore/high end mascara. Packaging is gorgeous! And it smells wonderful! Like berries....

About reviewer (2 reviews)

Age19-24

SkinSensitive, Fair

HairBrunette

EyesBrown


4.0
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11 years ago

I've tried several natural/organic mascaras and this one takes the cake! The brush is almost identical to Almay's Get Up and Grow, which is a bristle brush with a slight hourglass shape. I find...

About reviewer (1110 reviews)

Age30-35

SkinCombination, Medium, Warm

HairBrunette, Straight, Medium

EyesHazel


3.0
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11 years ago

I purchased two. One for my teen daughter and one for me. This mascara smells very nice, is packaged very nice, but gives barely any love to eyelashes. Let's face it, organic or not, the reason one...

About reviewer (13 reviews)

Age30-35

SkinCombination, Fair, Not Sure

HairBlond, Straight, Fine

EyesBrown


1.0
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from

11 years ago

I really like the idea all natural products and the ingredients list on this one is just fantastic. Unfortunately it's one of the worst mascaras I've ever tried. I have naturally long and thick...

About reviewer (5 reviews)

Age30-35

SkinVery Dry, Fair, Neutral

HairBlond, Straight, Fine

EyesBrown


3.0
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11 years ago

This stuff is very basic for a mascara. i say this because i have the typical stubby asian lashes, and this lengthens my lashes a bit. Of course its not gonna give me super lashes but it does the...

About reviewer (166 reviews)

Age30-35

SkinNormal, Fair-Medium, Warm

HairBrunette, Straight, Fine

EyesBrown