53%
would repurchase
3.7/5
package quality

price range

Reviews

Reviews


5.0
Created with Sketch.

19 years ago

I really was impressed by this product. I have med. brown hair and have been using loreal color experte highlighting system for many applications and noticed all my results always turned red,...

About reviewer (22 reviews)

Age19-24

SkinOily

HairBrown

EyesBrown



3.0
Created with Sketch.

19 years ago

I used this today in the Ultra Light Natural Brown Color. I was a bit confused on the technique that I should use. My hair is short in back and longer on the top and front. But, I tried to...

About reviewer (228 reviews)

Age30-35

SkinOily, Dark

HairBrunette

EyesGreen


2.0
Created with Sketch.

19 years ago

I've been using semi-perm color for about a year now, so I went into this knowing it might not work on me because of the color deposited on my hair. I used the ultra light beige brown shade and...

About reviewer (318 reviews)

Age30-35

SkinOther

HairBrown

EyesHazel


1.0
Created with Sketch.

19 years ago

This product turned my hair brassy-orange and left it more damaged than any hair color I've ever tried. Oh how I wish I'd read these reviews before I'd done this to my hair!

About reviewer (1 reviews)

Age25-29

SkinCombination

HairBrown

EyesGreen


4.0
Created with Sketch.

19 years ago

I used XL51 the "natural" shade (as opposed to the golden or ash shades also available.) This product is VERY tricky to use and the directions must be followed to the letter. Otherwise you will...

About reviewer (453 reviews)

Age30-35

SkinOily, Fair, Warm

HairBrunette, Wavy, Fine

EyesBlue


4.0
Created with Sketch.

19 years ago

I have naturally dark brown/black Asian hair. L'Oreal Preference les True Brunettes lightened my hair three shades lighter without any brassiness or reddness. I absolutely love it!!! I used UL51,...

About reviewer (7 reviews)

Age25-29

SkinCombination

HairBlack

EyesBrown


1.0
Created with Sketch.
from

19 years ago

This stuff is crap! It turned my roots orange and left the rest of my hair about the same color I started with. I think this stuff only works on virgin hair. Although the box doesn't say anything...

About reviewer (3 reviews)

Age19-24

SkinNormal

HairBrunette

EyesGreen


1.0
Created with Sketch.

20 years ago

After always using Couleur Experte for so long i thought, hey a coloring system for brunettes and NO BRASS?!! I thought i could get a nice all over brown, like i did when i used Open. WAS I...

About reviewer (5 reviews)

Age19-24

SkinNormal

HairBrown

EyesBrown


1.0
Created with Sketch.

20 years ago

This stuff is crap and it makes me seriously think about boycotting Loreal products completely. I feel like I just did damage to my hair for absolutely nothing. My color did not change what so...

About reviewer (7 reviews)

Age36-43

SkinOther

HairOther

EyesOther


1.0
Created with Sketch.

20 years ago

Horrible stuff! Wish I had read a few reviews here BEFORE I used this :( I used the UL63 Light Golden Brown on my medium-light, with grays apparent hair. I have short hair with no 'length and ends'...

About reviewer (2 reviews)

Age44-55

SkinVery Oily

HairBrown

EyesBrown


5.0
Created with Sketch.

20 years ago

l'oreal came through! i successfully lightened my jet black asian hair by 2-3 shades using ultra light natural brown (UL51). the results were fantastic! salon quality all the way: no red tones, no...

About reviewer (111 reviews)

Age

SkinDry, Fair-Medium, Warm

HairBlack, Other, Medium

EyesBrown


1.0
Created with Sketch.
from

20 years ago

Crap, Crap, Crap. When will I learn that Loreal haircolor just doesn't work for me; they always turn my hair orange. I bought the Ultra Light Ash Brown for my medium to dark brown hair and ended...

About reviewer (11 reviews)

Age25-29

SkinCombination

HairBrunette

EyesBlue


2.0
Created with Sketch.

20 years ago

This stuff isn't anything special. I am medium to dark brunette with red undertones and can get the same results with a light shade of brown, w/neutral or ash tones, of any other brand. I would...

About reviewer (11 reviews)

Age30-35

SkinCombination

HairBrown

EyesBrown


5.0
Created with Sketch.

20 years ago

I am pleasantly surprised how much I like this product!!! I bought UL61, Ultra Light Ash Brown. My natural hair color is not quite as dark as the "before" picture but the "after" is exactly what...

About reviewer (10 reviews)

Age30-35

SkinAcne-prone

HairBrown

EyesHazel


3.0
Created with Sketch.

20 years ago

I have been using Revlon for a long time because I like the color. But I tried this and I like the color I got. But it is not as natural looking as I would have liked, like the Revlon. It turned my...

About reviewer (81 reviews)

Age19-24

SkinOther, Fair-Medium, Warm

HairBrown, Wavy, Medium

EyesBrown


5.0
Created with Sketch.

20 years ago

I have naturally dark dary brown hair. I have never colored or dyed my hair in my life. I recently had some highlights put in my hair, and it was a disaster. My hair looked dark black, with...

About reviewer (1 reviews)

AgeUnder 18

SkinNormal

HairBrunette

EyesBrown


3.0
Created with Sketch.

20 years ago

I used Ultra Light Golden Brown on my jet black Asian hair. It did not turn my hair into a reddish mess. In fact, the color turned out close to what is indicated on the box, but it has a slight...

About reviewer (36 reviews)

AgeUnder 18

SkinOily

HairBlack

EyesBrown


5.0
Created with Sketch.

20 years ago

I'm really surprised to see so many bad reviews. I'm asian (jet black hair) and have dyed my hair dark/medium brown for years. My hairstylist moved and gone goes my color formula. Anyway, after...

About reviewer (18 reviews)

Age19-24

SkinAcne-prone

HairBrown

EyesBrown


5.0
Created with Sketch.
from

20 years ago

I think I'm the only one who really loves this color...I got lightest ash brown and its really good!!!! My hair is usually orange or red or blonde or w/e it fades into from previous dye jobs:( so i...

About reviewer (21 reviews)

AgeUnder 18

SkinSensitive, Fair-Medium

HairBrunette

EyesBrown


2.0
Created with Sketch.

20 years ago

I tried this product after years of using Feria Espresso Deeply Brown on my naturally blah brown hair. I wanted a little lighter shade for a summer vacation to Cancun, but every time I have ever...

About reviewer (11 reviews)

Age25-29

SkinOther

HairOther

EyesOther