53%
would repurchase
3.7/5
package quality

price range

Reviews

Reviews


5.0
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from

12 years ago

Good stuff. My hair was a medium brown and I used this to lighten it a little and it turned out great. Very summery brown without having to go blonde (yuck!). Good stuff.

About reviewer (31 reviews)

Age36-43

SkinDry, Medium, Warm

HairBlond, Other, Coarse

EyesBrown



1.0
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12 years ago

I have to rate this product based on my results, but I do hold myself partly responsible for getting lousy results. Before using this, I had natural dark ash blonde hair color but wanted to go...

About reviewer (1 reviews)

Age36-43

SkinOily, Fair, Cool

HairBlond, Straight, Other

EyesBlue


5.0
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12 years ago

I love this color. After using Feria's Downtown Brown for a year now the store was out and I didnt want to drive 45 minutes to the next town so I tried Loreal high lift U61. I had a 1/2 of...

About reviewer (1 reviews)

Age30-35

SkinAcne-prone, Olive

HairOther

EyesBrown


5.0
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13 years ago

I dont usually leave reviews but I just had to about this product. This review is for loreal preference 5.1 ultra lightening natural brown. I am mixed race with very dark brown- black hair. I have...

About reviewer (1 reviews)

Age19-24

SkinNormal, Medium

HairBrown

EyesBrown


5.0
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13 years ago

Hmm, I wonder if some of the people who left negative reviews followed the instructions. The reason I ask is because this dye has a different process from other dyes. For instance, you apply to...

About reviewer (15 reviews)

Age19-24

SkinDry, Olive

HairBrunette

EyesBrown


4.0
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13 years ago

price: got it on sale for 10. RESULT: orange at first (hated it) , then after a couple of washes it's eventually turned like the colour on the box. i like it now and ive received a large amount...

About reviewer (4 reviews)

AgeUnder 18

SkinCombination, Medium

HairBrown

EyesBrown


1.0
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13 years ago

this product S U C K S. it seems i'm just another girl screwed over by this hair color. i wanted to contact l'oreal so bad to just let them know how angry i was! i started school two days ago, and...

About reviewer (66 reviews)

Age19-24

SkinCombination, Fair-Medium, Not Sure

HairBrunette, Wavy, Medium

EyesBlue


5.0
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13 years ago

I am not sure of the negative reviews on here. My natural haircolor is medium brown, light brown in the summer (with alot of sun). Over the years (many years) I have been coloring my hair blonde....

About reviewer (1 reviews)

Age25-29

SkinCombination, Fair-Medium

HairBlond

EyesBrown


4.0
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13 years ago

Used 2 boxes of Ultra Light Ash Brown last night to dye my plain black Asian hair. It's been over 5 years since I last dyed my hair so I was nervous. I followed the 2nd set of directions (the one...

About reviewer (22 reviews)

Age30-35

SkinCombination, Tan, Warm

HairBlack, Wavy, Coarse

EyesBrown


5.0
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13 years ago

Awesome results with UL61! This dye is made to lighten dark brunette hair two to three levels and it worked amazingly on my very dark brown hair. The color, ultra light ash brown, is definitely not...

About reviewer (18 reviews)

AgeUnder 18

SkinCombination, Fair, Neutral

HairBrunette, Wavy, Medium

EyesBrown


3.0
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13 years ago

Bought this haircolor (#61 version) thinking I could easily go from fairly dark brown to blonde-ish, to hide my high percentage of gray. I have to say that my overall results were pretty good. My...

About reviewer (1 reviews)

Age44-55

SkinCombination, Fair-Medium

HairBrown

EyesHazel


3.0
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13 years ago

yea, count me as another victim of BRASSY HAIR. I used ul61: ultra light brown les brunettes preference. A little about me: I am SE asian, nc30 with naturally blk hair. I dyed previously...

About reviewer (114 reviews)

Age36-43

SkinCombination, Tan, Warm

HairBlack, Straight, Medium

EyesBrown


5.0
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13 years ago

This product toned down my brassy hair from previous highlights, however it turn my already blonde highlights a slight tint of ashy gray. Other than that, I have no red/orange tint to my hair and I...

About reviewer (2 reviews)

Age30-35

SkinCombination, Fair, Warm

HairBrown, Straight, Medium

EyesBrown


1.0
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13 years ago

Umm definitely NOT light ash brown..,more like light brown with ORANGE highlights! ! I tried the light ash brown color twice, followed the directions precisely and BOTH times my hair came out with...

About reviewer (27 reviews)

Age25-29

SkinOily, Fair-Medium, Warm

HairBrunette, Wavy, Medium

EyesBrown


4.0
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13 years ago

I have naturally black hair that I gradually lighten using sun-in or cinnamon paste. This product lightened my hair quite a bit, at least 3 shades. The only complaint I had was the horrible toxic...

About reviewer (7 reviews)

Age36-43

SkinCombination, Tan, Not Sure

HairBrunette, Other, Other

EyesBrown


5.0
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13 years ago

i just finished using the color les true brunettes in ul51, i was trying to be on the safe side since my hair is dark brown, almost black. i left the color for 35 minutes on the length and 20 on...

About reviewer (183 reviews)

Age36-43

SkinVery Dry, Fair, Cool

HairBrunette, Wavy, Fine

EyesGreen


5.0
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13 years ago

i just finished using the color les true brunettes in ul51, i was trying to be on the safe side since my hair is dark brown, almost black. i left the color for 35 minutes on the length and 20 on...

About reviewer (183 reviews)

Age36-43

SkinVery Dry, Fair, Cool

HairBrunette, Wavy, Fine

EyesGreen


1.0
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13 years ago

used UL61 (ultra light ash brown) - bought this for nearly $10. pretty expensive for a drugstore product, a bad one. - wanted to neutralize the red tint in my dark brown hair, so i chose this box...

About reviewer (14 reviews)

AgeUnder 18

SkinVery Oily, Fair-Medium, Neutral

HairBlack, Straight, Fine

EyesBlack


3.0
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14 years ago

This was my first time dying my hair and it was pretty easy to do. I used the Ultra Lightening Ash Brown shade because I didn't want my hair to go orange but I did want it to be lightened a fair...

About reviewer (1 reviews)

AgeUnder 18

SkinCombination, Fair

HairBrunette

EyesBlack


5.0
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14 years ago

I have to give this product 5 lippies! I used True Brunette in Ultra Light Ash Brown...exactly the same as the product picture here. I don't know why there are so many negative reviews on this...

About reviewer (5 reviews)

Age19-24

SkinNormal, Tan

HairBlack

EyesBlack