53%
would repurchase
3.7/5
package quality

price range

Reviews

Reviews


3.0
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from

16 years ago

I have mixed feelings about this haircolor. I use the UL63 shade (Ultra light golden brown), and my natural color was dark brown w/ reddish highlights. My hair has a good percentage of gray now,...

About reviewer (1377 reviews)

Age44-55

SkinSensitive, Fair-Medium, Warm

HairBrunette, Wavy, Fine

EyesHazel



1.0
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16 years ago

WOW!! LIKE MANY OF YOU I WISH I HAD READ REVIEWS ON THIS PRODUCT BEFORE PURCHASING IT. I BOUGHT THIS IN SHADE # UL61 AND LET ME TELL YOU...WHAT A DISASTER! MY HAIR IS DARK BROWN AND THIS B.S...

About reviewer (2 reviews)

Age25-29

SkinCombination

HairBlack

EyesHazel


3.0
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16 years ago

I was very disappointed with this product. It did nothing to my hair. I mean after using it my hair looks exactly the same. It isn't lighter at all. I have medium brown hair, and I bought UL61,...

About reviewer (19 reviews)

Age25-29

SkinCombination

HairBrown

EyesBrown


1.0
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from

16 years ago

Turned my dark brown hair ORANGE ...

About reviewer (12 reviews)

Age25-29

SkinCombination

HairBrown

EyesBrown


1.0
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16 years ago

I am so mad at this product. I got ultra light ash brown. I have medium brown hair at the darkest. What did I get? yellow roots, and the same color hair I had before, except now it was dead and...

About reviewer (19 reviews)

Age19-24

SkinCombination, Fair

HairBrunette

EyesHazel


1.0
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16 years ago

HORRIBLE. My hair is dark brown naturally and this crap turned my hair ORANGE. Exactly what it promises not to do. I had to buy some cheap semi-permanent dark brown, that's right dark brown, color...

About reviewer (5 reviews)

Age25-29

SkinCombination, Fair-Medium

HairBrunette

EyesBlue


1.0
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from

16 years ago

Horrible doesn't even begin to state my experience with this product. I bought an ash shade and followed directions to the letter. Orange ! My hair is orange ! L'Oreal - you need to go back to the...

About reviewer (9 reviews)

Age44-55

SkinVery Dry, Medium, Not Sure

HairBrunette, Other, Other

EyesBrown


4.0
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16 years ago

i actually used this product to fix a bad salon experience. to be perfectly honest i cannot tell you what my "natural" color is. ive had blonde-red hair as a child and dyed it black at thirteen and...

About reviewer (1 reviews)

Age19-24

SkinCombination, Fair

HairBrunette

EyesHazel


2.0
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from

17 years ago

On a whim, I bought this and decided to give it a try... I was totally sold on the idea of dark black hair being lightened easily at home without any brassiness or the dreaded orange. I have...

About reviewer (772 reviews)

Age25-29

SkinCombination, Other

HairBlack

EyesBlack


1.0
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from

17 years ago

i just dyed my hair with this product(i used ultra ash light brown) i bought it because i thought maybe this product would not turn my hair ORANGE..but.. i had about few inches of my natural dark...

About reviewer (7 reviews)

Age19-24

SkinOily

HairBrown

EyesBrown


1.0
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17 years ago

This product was awlful!!! It made about two inches of my hair blonde!!! I was going for light brown... needless to say I had to go to a stylist to fix it... DO NOT BUY!!!!

About reviewer (1 reviews)

Age19-24

SkinCombination, Olive

HairBrunette

EyesBrown


1.0
Created with Sketch.

17 years ago

I have very dark hair and decided on this product to lighten it. I went with the Ultra Light Ash Brown, UL61. I followed instructions very carefully. You have to put it on the ends first (for quite...

About reviewer (57 reviews)

Age19-24

SkinCombination, Fair-Medium

HairBrunette

EyesBrown


5.0
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17 years ago

I LOVE THIS PRODUCT! I HAVE DARK BROWN HAIR WITH 25 PERCENT GRAY-PURCHASED THE LIGHT ASH BROWN. (I HAVE BEEN COLORING MY HAIR FOR 10 YEARS) AND AM THRILLED WITH THE RESULTS. A BEAUTIFUL DARK ASH...

About reviewer (1 reviews)

Age44-55

SkinNormal, Fair-Medium

HairBrunette

EyesBrown


3.0
Created with Sketch.

17 years ago

i tried this in the UL61 Ultra Light Ash Brown. results look NOTHING like the girls hair or shade on the box. i have natural black asian hair that has been highlighted, colored you name it. i most...

About reviewer (688 reviews)

Age25-29

SkinVery Dry, Fair-Medium, Warm

HairBlack, Wavy, Coarse

EyesBrown


2.0
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17 years ago

I have naturally dark brown hair that's been dyed before, but I hadn't dyed it for several months. I wanted to lighten it up for the summer so I tried UL51 (especially because it said COOLER and I...

About reviewer (3 reviews)

Age19-24

SkinNormal, Fair

HairBrunette

EyesBrown


1.0
Created with Sketch.

17 years ago

WARNING! DO NOT ALLOW THIS NEAR YOUR HAIR I have naturally medium brunette hair. I was sucked in by the claims that this was formulated specifically for brunette hair, and would NOT add any...

About reviewer (171 reviews)

Age36-43

SkinCombination, Medium, Not Sure

HairBrunette, Curly, Fine

EyesHazel


1.0
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17 years ago

My hair turned orange. I'm dying it blue black tomorrow and giving up on hi-lifts. The weird thing is, in the strand test it came out great...my whole head, not so much. Bleh.

About reviewer (42 reviews)

Age25-29

SkinNormal

HairBrunette

EyesBrown


2.0
Created with Sketch.

17 years ago

Oh dear. I have mid brown hair that I dye dark to darkest brown. I thought I'd try this for a change to see what it would look like a bit lighter. BIG mistake...I put it on all over and left it 25...

About reviewer (55 reviews)

Age19-24

SkinVery Dry

HairBrown

EyesGreen


1.0
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from

17 years ago

I bought this in lightest ash brown. I have black/dark brown hair. It didn't leave a nice ash color and reduce brass like it says on the box but instead left it a copperish (red) brown at the...

About reviewer (48 reviews)

Age25-29

SkinCombination, Medium, Neutral

HairBrown, Other, Fine

EyesBrown


3.0
Created with Sketch.

17 years ago

Hi. I put a box of "Lightest ash brown" on my hair last night hoping to color my 1 inch root growth of my natural medium ash brown hair mixed with too many grays and also tone down the brassiness...

About reviewer (12 reviews)

Age36-43

SkinCombination

HairBrunette

EyesBrown