53%
would repurchase
3.7/5
package quality

price range

Reviews

Reviews


5.0
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17 years ago

well this didn't work for others, but this totally worked for me! i had dyed medium / dark brown, i wanted something to perk it up, give it life so i opted for the ultra light golden brown shade. ...

About reviewer (211 reviews)

Age25-29

SkinOily, Fair, Cool

HairRed, Other, Other

EyesGreen



1.0
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17 years ago

I should have read the reviews before I used this product! First the smell is so strong and it started to burn my scalp and I've dyed my hair many times with regular Prefernce. I stopped the...

About reviewer (39 reviews)

Age36-43

SkinDry, Fair

HairBrown

EyesBrown


4.0
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17 years ago

I have thick, coarse, black hair (Native American) and Superior Preference les True Brunettes in UL51, Ultra light natural brown (a Cooler color) worked for me. It said on the box FOR DARK HAIR...

About reviewer (34 reviews)

Age36-43

SkinOily, Olive

HairBlack

EyesBrown


1.0
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18 years ago

First of all, Preference left my hair straw-like dry and also made me lose hair. Second of all, the "True Brunettes" collection made my virgin hair (natural color is darkest brown aka brown black...

About reviewer (151 reviews)

Age

SkinNormal, Fair

HairBrunette

EyesBrown


1.0
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18 years ago

This dye is just for virgin hair, which is not clearly stated on the package. I have a light brown hair, used UL63 and ended up with bright red roots, while the rest of my hair didn't change at...

About reviewer (25 reviews)

Age19-24

SkinSensitive, Fair

HairBrown

EyesBrown


5.0
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from

18 years ago

I've used two different shades of this and have been extremely happy with the results. I have been dying my dark brown hair for years and years and this is the one that truly does not develop...

About reviewer (24 reviews)

Age19-24

SkinNormal

HairBrunette

EyesBrown


4.0
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18 years ago

Well, I take it back. I originally dogged this. I used light ash brown and was disappointed when I noticed my roots looked brassy. I guess that was only when wet! When it dried, both roots and tips...

About reviewer (12 reviews)

Age25-29

SkinCombination, Fair-Medium, Warm

HairBrunette, Wavy, Medium

EyesHazel


2.0
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18 years ago

L'Oreals promise to lift my dark brown hair to an Ultra Light Ash Brown (UL61), did not come through. Instead I got richer dark brown hair with more prominent red highlights. The colour is nice,...

About reviewer (2 reviews)

Age19-24

SkinOther

HairOther

EyesOther


4.0
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18 years ago

I like Les True Brunettes! I have been using UL51 (Ultra Light Natural Brown) for the past 6 or 7 months, and I like that the color doesn't fade out brassy on me. My only complaint (reason for 4...

About reviewer (1377 reviews)

Age36-43

SkinSensitive, Fair-Medium, Warm

HairBrunette, Wavy, Fine

EyesHazel


4.0
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18 years ago

So i don't get why the reviews here are so bad. maybe the other ladies aren't quite doing it right. I have very dark (not quite black but almost) asian hair. Maybe this product just works...

About reviewer (44 reviews)

Age19-24

SkinOily, Olive, Warm

HairBlack, Wavy, Coarse

EyesBrown


4.0
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18 years ago

I actually LOVE this product for root touchups. First let me say, I don't recommend it for all over color, unless your hair is true virgin. I got my hair done professionally, but I know how to do...

About reviewer (56 reviews)

Age19-24

SkinOther

HairOther

EyesOther


1.0
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18 years ago

Oh...this stuff turned my hair fiery orange. Followed the directions exactly, have colored and highlighted my own hair for years without any outcome like this. I have medium brown hair, and my...

About reviewer (14 reviews)

Age25-29

SkinCombination, Fair-Medium, Neutral

HairBrunette, Wavy, Fine

EyesBrown


2.0
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19 years ago

Well, I chose this product for the second time to lift my dark hair to a lighter, hopefully, ash brown shade. I hadn't colored my hair in about 4 months, so, I chose the full head application. My...

About reviewer (228 reviews)

Age30-35

SkinOily, Dark

HairBrunette

EyesGreen


2.0
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19 years ago

I dyed my brown/black roots with UL61 which is Ultra Light Ash Brown. This haircolor didn't give me the results I had hoped it would(be sure to follow the odd instructions perfectly). Don't expect...

About reviewer (27 reviews)

Age19-24

SkinCombination

HairBrunette

EyesGreen


1.0
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19 years ago

I have dark brown hair that has never been colored. I wanted to lighten it so I chose the light ash brown. I picked this procuct based on the no brassiness they had on the box. I now have slightly...

About reviewer (38 reviews)

Age19-24

SkinNormal

HairBrunette

EyesGreen


4.0
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19 years ago

I had been told there is no way to get my black hair to a shade of brown without red tones coming thru...well I found something that worked without any reds! I used UltraLight Natural Brown color...

About reviewer (25 reviews)

Age

SkinOther, Tan

HairOther

EyesBlack


1.0
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19 years ago

I don't understand this colour. It doesn't come close to the colour on the box. As a matter of fact it appears to have an orange hue to it. I used to use light brown for the longest time and...

About reviewer (3 reviews)

Age30-35

SkinCombination

HairBrown

EyesBrown


1.0
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from

19 years ago

This is the worst haircolor I have ever used!!!!!!!!!!!!! I am shocked because I love the other products by them. I have dark brown hair and bought the light ash brown. I followed the directions...

About reviewer (4 reviews)

Age30-35

SkinCombination

HairBrunette

EyesBrown


3.0
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19 years ago

I can't say I hated it. It just didn't work for me. But it didn't dry out my hair beyond repair as it did with some other reviewers. It seemed to bring my red highlights out more, which I found...

About reviewer (60 reviews)

Age30-35

SkinNormal, Olive

HairBrunette

EyesBrown


4.0
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19 years ago

After I bought this I freaked out because of the bad reviews here..And I have been saving my recently grown in virgin hair for something special. In otherwords..I would die if I screwed up. Turns...

About reviewer (24 reviews)

Age19-24

SkinDry

HairSilver

EyesBrown