It's a 10

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24 products

916 reviews

71% would repurchase

Not tested on animals

Recent It's a 10 Reviews

Shampoo -It's a 10 -Miracle Moisture Shampoo

on 1/14/2018 1:53:00 PM

I need some feedback on a hunch I have. I am 'older' and have (had) very thick shoulder length hair. For about the last year and a half I have been using almost exclusively the It's a 10 line of products. Not to long after I began using the line I began to notice more hair loss than normal when I shampooed. Most notably when I ran the conditioner through. My hands were COVERED in hair! Then it seemed like everywhere I looked I was finding hair! Long story short...after realizing a few months ago that my hair was literally about HALF of what it was a year and a half ago I switched to Carol's Daughter products. Since the switch I've noticed that my hair loss was back to about normal of several years ago before all this started. Has anyone else had this issue with the It's a 10 line? I went to a dermatologist a few weeks ago and all the thyroid, etc., tests were 'within range'. I made the appt. not long after I made the 'switch' but kept it anyway just to rule out anything medical. He said my follicles looked healthy but could see where I was thinning. I have NEVER had this happen, even when my hair was MUCH shorter. It is almost like what some of the WEN users were experiencing a few years back. When I first mentioned the increase in hair loss to my hair stylist she chalked it up to just looking like more since it had gotten so much longer then it used to be and for a while I rolled with that. When I realized when I pulled my hair back in a ponytail it was about HALF of what it had been about 18 months ago I KNEW something was wrong. Anyone else experiencing this with this or any other product?? Just as a note: I liked the product line as a whole, but not if THIS is the end result!

Hair Treatments -It's a 10 -Miracle Leave-In Product

on 1/11/2018 3:49:00 PM


It's a fail, not a 10. Makes my hair dry and very brittle. It doesn't work as a leave-in on damp or dry hair. It's a loser amongst other, much better leave-in treatments out there.

Hair Treatments -It's a 10 -Blonde Miracle Leave in treatment

on 10/11/2017 4:18:00 PM


I have an asymmetrical bob, a lot of super fine hair weaved various shades of blond with low lights. No matter what I do it wants to look fuzzy/frizzy all over, while my roots can look super greasy by the end of the day. Its a constant battle to keep it from looking like a football helmet growing fuzz. I'm constantly trying new brushes, products, ion blow dryers & straighteners, but at the end of the day...fuzz. This is the only leave-in-anything that really works on my hair.
I've tried the regular It'sA10 leave in and the light version, various brands of argan oil, frizz-ease, L'Oreal Extraordinary Oil-in-Cream (that one smells divine) and Garnier Anti-Frizz serum (2nd favorite for smoothing) all with varying success but for smoothing my hair until I wash it again, waking in the morning with great hair, leaving it non-greasy and super shiny, and preventing brassiness between weaves, this wins hands down.
After shampoo/conditioner/towel dry, I add a nickel size glob of Toni & Guy Glamour Volume Plumping Whip massaged into roots, then spray 2 squirts of this onto my palm, rub palms together and smooth it onto my damp hair starting at the ends and working up to about 2 inches below my scalp. Comb and blow dry with a round brush. I haven't had a bad hair day since using this combo, no matter what shampoo/conditioner I use, which is unheard of for my hair.
Comes in a 4 oz spray bottle. The sprayer has worked really well so far and is easy to spray. $19 at Target and should last at least 6 months using daily. Its has a thicker, lotion like consistency (as opposed to that slick, silicone feel) and using more than 2 sprays, or spraying directly on my hair, definitely makes it a wilted, greasy mess, but on my hands its perfect. I especially love that I don't start going brassy at the 4-5 week mark either. The only thing thats not my favorite is the scent, which if very sharp and the sap of a very green plant. Its not terrible and doesn't linger, but its not my favorite.

Hair Treatments -It's a 10 -Silk Express Miracle silk leavin-in

on 8/21/2017 9:07:00 PM


This is not a bad leave in product by any means. It does soften hair. It does detangle. And it does lock in some moisture. I would say it's a tiny bit above average in performance, but nothing amazing. Honestly for the brand name price, it's simply not worth it to me. I do not notice additional shine using this and its not like it transforms my hair into silk like some other leave in products can. I do appreciate that it didn't make my hair worse, as some products can. But I won't be repurchasing.

2 of 2 people found this helpful.

Conditioner -It's a 10 -Miracle Silk Express Conditioner

on 8/8/2017 6:15:00 PM

Doesn't build up, detangles easily with a wide toothed comb and makes my bleached ends less frizzy. My hair isn't the least bit oily but so soft to the touch. Got the small $20 bottle at Ulta and will probably invest in the jumbo $50 pump when I run out.

1 of 1 people found this helpful.

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