It's a 10

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24 products

928 reviews

71% would repurchase

Not tested on animals

Recent It's a 10 Reviews

Hair Treatments -It's a 10 -Miracle Leave-In Product

on 6/5/2018 8:32:00 AM


I used this product before but it didn’t do much for me. I saw it at Target and picked it up to see the ingredients and another lady customer started talking very highly of it. It was the last bottle and I offered it to her but she said she buys this from Amazon at much cheaper price. So I grabbed the last one and started using it on dry hair before using my flat iron. Very pleased of the results. My hair is definitely silkier and more manageable.

2 of 2 people found this helpful.

Styling Products -It's a 10 -Miracle Blowdry Volumizer

on 4/26/2018 5:08:00 PM


I have fine-but-not-thin hair and this stuff work really well for me. Of all the products I've tried that promised shine, this one actually delivers! Good volume and pretty good hold for my "You can't curl me" hair.

I only use this when I'm using heat to style my hair because I've found that products like it can feel stiff or sticky otherwise (looking at you, Biolage). I'm not crazy about the aerosole spray. Wish they'd make it a regular spritz-type.

Hair Treatments -It's a 10 -Miracle Leave-in Product Plus Keratin

on 3/17/2018 10:05:00 PM

It's a 10 with Keratin is just ok for me. It's expensive for what it is and what it does. I returned it as soon as I bought Joico's Liquid Reconstructor and fell in love.

Hair Treatments -It's a 10 -Miracle Leave-In Lite

on 1/27/2018 9:21:00 AM


Between this and the original I prefer the original. I was underwhelmed by the lite version . My hair was left dry and frizzy from this yet the original formula is my go to product. If you find the original weighs you down to much give this a shot. 2c, fine, color treated, dry scalp that tends to go oily quickly.

Shampoo -It's a 10 -Miracle Moisture Shampoo

on 1/14/2018 1:53:00 PM

I need some feedback on a hunch I have. I am 'older' and have (had) very thick shoulder length hair. For about the last year and a half I have been using almost exclusively the It's a 10 line of products. Not to long after I began using the line I began to notice more hair loss than normal when I shampooed. Most notably when I ran the conditioner through. My hands were COVERED in hair! Then it seemed like everywhere I looked I was finding hair! Long story short...after realizing a few months ago that my hair was literally about HALF of what it was a year and a half ago I switched to Carol's Daughter products. Since the switch I've noticed that my hair loss was back to about normal of several years ago before all this started. Has anyone else had this issue with the It's a 10 line? I went to a dermatologist a few weeks ago and all the thyroid, etc., tests were 'within range'. I made the appt. not long after I made the 'switch' but kept it anyway just to rule out anything medical. He said my follicles looked healthy but could see where I was thinning. I have NEVER had this happen, even when my hair was MUCH shorter. It is almost like what some of the WEN users were experiencing a few years back. When I first mentioned the increase in hair loss to my hair stylist she chalked it up to just looking like more since it had gotten so much longer then it used to be and for a while I rolled with that. When I realized when I pulled my hair back in a ponytail it was about HALF of what it had been about 18 months ago I KNEW something was wrong. Anyone else experiencing this with this or any other product?? Just as a note: I liked the product line as a whole, but not if THIS is the end result!

1 of 1 people found this helpful.

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