It's a 10

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25 products

931 reviews

70% would repurchase

Not tested on animals

Recent It's a 10 Reviews

Hair Treatments -It's a 10 -Miracle Hair Mask

on 8/10/2018 5:20:00 PM


Great conditioning mask, I really like this one a lot. It's not HG, but it's still really good. I think this would be good for anyone with dry hair. It is very moisturizing! Has a creamy but not-too-thick texture. Provides a nice amount of slip, detangles easily, and rinses out nicely.

For reference I have hair that is thick, wavy-textured, color-treated, and I heat-style it regularly. It has a tendency to get dried out so I'm always on the lookout for good moisturizing conditioners. This one is a winner for me!

Leaves my hair very soft & smooth, and I would buy it again.


Styling Products -It's a 10 -Potion 10 Miracle Styling Potion

on 7/31/2018 5:53:00 PM


This leave-in product is pretty decent but it's not my favorite. I find that it doesn't give my hair quite enough moisture or heat protection, although it does leave my hair smooth and manageable enough. Doesn't make my hair feel sticky or weighed-down and I like the scent too. I'll keep using it until it's gone, but it's not something I can't live without. It did not impress me enough to buy it again.

For reference, I have hair that is thick, dry, color-treated and I heat-style it regularly.

1 of 1 people found this helpful.

Hair Treatments -It's a 10 -Miracle Leave-In Product

on 7/30/2018 11:39:00 AM


I really can't say enough good things about this stuff. It's AWESOME. I think the less than stellar reviews are written by folks who perhaps aren't using it correctly. I've tried just about everything out there and nothing comes close to 10 Minute Miracle. Yeah, it's costly but the product absolutely delivers

Styling Products -It's a 10 -Miracle Blowdry Volumizer

on 4/26/2018 5:08:00 PM


I have fine-but-not-thin hair and this stuff work really well for me. Of all the products I've tried that promised shine, this one actually delivers! Good volume and pretty good hold for my "You can't curl me" hair.

I only use this when I'm using heat to style my hair because I've found that products like it can feel stiff or sticky otherwise (looking at you, Biolage). I'm not crazy about the aerosole spray. Wish they'd make it a regular spritz-type.

Hair Treatments -It's a 10 -Miracle Leave-in Product Plus Keratin

on 3/17/2018 10:05:00 PM

It's a 10 with Keratin is just ok for me. It's expensive for what it is and what it does. I returned it as soon as I bought Joico's Liquid Reconstructor and fell in love.

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