This shampoo is not bad. Not bad at all. I am always on the lookout for something not too drying that won't wash my hair color down the drain, and this does the trick pretty well. It also smells quite nice. I wish I could afford Pureology's shampoo, but right now I make do with this in conjunction with Pureology's conditioner, which is an HG product for me.
Update: Reduced by one star, this causes quite a lot of buildup in my hair, and doesn't help with tangles one bit. Will not repurchase.

I have color-treated hair that is fine, wavy, and prone to frizz. The front of the bottle says it "Nourishes dry, unmanageable hair to maintain softness" so I thought I would give it a go. I bought the 13 oz size at Rite Aid for $4.99 and I got the matching conditioner as well. What I liked:
1. It has a nice fruity-floral scent that lingers but is not overpowering. (I think the conditioner smells even better!)
2. Lathers and cleans my hair well
3. When I use both shampoo and matching conditioner I do get healthy, moisturized hair just like it says on the label. At this price I cannot complain!

UPDATE: Yikes! I used this shampoo and conditioner 3x/week for 4 weeks and it stripped all the color out of my hair! Do NOT use if you're color-treated!

I've used this product for quite awhile now. . . and I LOVE the smell. It used to leave my hair super soft, but since I've used it for like ever, I don't tell a difference anymore. People always compliment me on how soft my hair feels, and this is my secret I guess. Aha no, but yeah, this is a pretty great product.

I have super long/dry/wavy CRAZY hair. I have always dyed my hair and it was sooo damaged. I was tired of spending so much money on salon products.... then I found dove. Both the dove shampoo and the conditoner have always worked wonders on my hair. I find that it makes my hair SOO soft and SOOO shiny. I always get compliments on how shiny my hair is...and those who have wavy hair know how hard it is to get your hair shiny. Dove smells good, and doesnt weigh down your hair. I have nothing bad to say about this product. It does wonders for me...and it is sooo inexpensive. I will always use this product for as long as it is made...along with all of the other dove products because they are AMAZING.

I use it sometimes because it's in my parent's shower. But I'm not very impressed with it. It doesn't leave my hair feeling very clean, but neither does it strip if of moisture. The scent is non offensive, it smells like every other Dove product. I'd use it in a pinch, but it's definitely nothing I'd go out and purchase myself.

Uhhh, it didn't help with my frizzy, curly hair. I wish I didn't have to use this shampoo and conditioner.

I used this shampoo for roughly 2-3 months and I've noticed that YES, it leaves my hair shiny & silky. But my hair is already naturally really shiny & straight to begin with, so it was nothing to rave about. It smells like a basic shampoo. You can buy a big bottle at sam's for an affordable price (I think like $8). Butttt, it does leave my hair EXTREMELY FLAT. EXTREMELY - FLAT. So flat that my boyfriend would complain "why the hell is your hair so flat?" REALLY FLAT.

Pros:
- Silky & shiny & detangled
- Smells nice
- Affordable

Cons:
- Really really flat
- Super flat hair
- Really flat hair

Cleans my hair without stripping it, no random breakouts anywhere (like I had to deal with from previous shampoo/conditioner trials), and affordable at Sam's club--love it!

This product got my hair clean, and that's about the only positive thing it did for my very thick, dry, frizz-prone hair. It didn't manage to make my hair feel any softer or hydrated, though it did cause an itchy scalp and dandruff. WIll not buy again.

I got this in the huge size at Sam's. I have used the damage therapy formula before, but for my hair type, this is much better. I would not advise this for thin hair or overly dry hair. For me, I would say this is the best drug store shampoo on the market. My hair is thick, dry, and colored. While this is not a salon formula, I would say it is pretty close.