55%
would repurchase
3.7/5
package quality

price range

Reviews

Reviews


1.0
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2 years ago

This was hands down the worst product I’ve ever used. So backstory: I’m black, 4a kinky-Coily hair, my hair has been bleached and toned (months ago). I take good care of my hair and it was in great...

About reviewer (1 reviews)

Age25-29

SkinDry, Medium Brown

HairBlack

EyesBlack



2.0
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8 years ago

I typically use L'oreal Excellence creme hair color but my usual shade was out so I got the same color (Dark Ash Brown) in this product. I thought "same company, same color...how different can it...

About reviewer (35 reviews)

Age44-55

SkinCombination, Olive

HairBlack

EyesBrown


4.0
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8 years ago

I have been using this hair dye for years. I have light brown hair but used to be blonde as a kid. I would not recommend this for an all over. You really need to go to a salon to first get your...

About reviewer (1 reviews)

Age30-35

SkinNormal, Fair

HairBlond

EyesHazel


4.0
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from

9 years ago

My hair background: naturally dark ash blond. Hair stripped of a dark brown dye with color oops, dyed with a medium ash blonde (came out golden strawberry blond) + frost and glow highlights...

About reviewer (330 reviews)

Age30-35

SkinCombination, Medium, Warm

HairBrunette, Wavy, Fine

EyesGreen


3.0
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9 years ago

I usually go to Sally's and use loreal's hicolor hilights blondes but it's far from home so I used the dye with 30vol developer that I had at home. It came out a but brassier than If I had used...

About reviewer (41 reviews)

Age36-43

SkinAcne-prone, Fair-Medium, Neutral

HairBrunette, Curly, Coarse

EyesBrown


1.0
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10 years ago

I used this to touch up my roots in between salon visits. It made my roots VERY brassy with lots of yellow/orange. I had to go to my salon anyway for a color correction after using this. DO NOT USE!!

About reviewer (7 reviews)

Age19-24

SkinSensitive, Fair

HairBlond

EyesOther


2.0
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10 years ago

My hair is only a level 6.5 ash and this product only lightened it to a warm gold. Not the platinum it had promised. So now I have golden roots with platinum ends. And I followed the directions...

About reviewer (1 reviews)

Age25-29

SkinCombination, Fair-Medium

HairBlond

EyesBlue


4.0
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10 years ago

I bought this in LB01 extra light ash blonde. My natural hair color is light brown, but I keep it an all over blonde using boxed hair color. For reference, I usually use Garnier white chocolate...

About reviewer (43 reviews)

Age30-35

SkinAcne-prone, Fair, Not Sure

HairBlond, Straight, Fine

EyesBlue


5.0
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10 years ago

Wow! This product made my hair look beautiful! And I have NEVER said that before, even when it's been done professionally! I used Shade LB 02 and I had about an inch of root growth that is pretty...

About reviewer (14 reviews)

Age25-29

SkinAcne-prone, Fair-Medium

HairBrown

EyesGreen


1.0
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10 years ago

This definitely does not work for women with dark brown hair. I am naturally brunette who gets my hair blonde at the salon. However, between visits, I began using drugstore bought hair dye to...

About reviewer (1 reviews)

Age25-29

SkinCombination, Fair-Medium

HairBlond

EyesBrown


4.0
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10 years ago

I have been highlighting my hair for the last year, and I have yet to achieve the blonde that I want, I also hate spending 150 dollars every 2 months at a salon. So I felt brave enough to dye my...

About reviewer (13 reviews)

Age25-29

SkinNormal, Fair

HairBlond

EyesGreen


2.0
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10 years ago

My hair is shot. My scalp is burnt. I dye my hair frequently and with confidence. Please think twice!

About reviewer (2 reviews)

Age30-35

SkinNormal, Fair-Medium

HairOther

EyesOther


5.0
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11 years ago

I am really surprised at the low rating that this coloring has received. I have used pretty much every L'Oreal hair coloring there is and this is by far the best. My natural color is light/medium...

About reviewer (3 reviews)

Age44-55

SkinNormal

HairBlond

EyesGreen


2.0
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11 years ago

I used Blondissmes in LB01. Over the past couple months I've been dying my hair to get it progressively lighter over time (trying to avoid the salon and not fry my hair at the same time). The...

About reviewer (10 reviews)

Age25-29

SkinAcne-prone, Fair-Medium, Not Sure

HairBrown, Straight, Medium

EyesGreen


3.0
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11 years ago

Well, I feel like I'll be writing a 2-in-1 review. 1) loving this product and 2) hating it. Here's the breakdown: *Background: my hair is shoulder length blonde (highlights, color) and my roots...

About reviewer (29 reviews)

Age44-55

SkinCombination, Fair

HairBlond

EyesGreen


1.0
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11 years ago

My hair is coloured a very light blonde, but my roots are considerably darker, so I decided to pick up a bottle of this hair colour as I've used it so many times before with no problems. I bought...

About reviewer (3 reviews)

Age36-43

SkinOily, Fair-Medium

HairBlond

EyesGreen


4.0
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11 years ago

I already have sort of light dirty blonde hair, and I got it professionally highlighted to a very light platinum five months ago. That was super expensive so for a touch-up I went for a package and...

About reviewer (6 reviews)

Age19-24

SkinDry, Fair, Neutral

HairBlond, Wavy, Fine

EyesHazel


5.0
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11 years ago

I used the Ultra Light Ash Blonde color for years and suddenly wanted to try bleaching my hair instead. I bleached it a few times and it was fine, but we were having pictures done and my roots...

About reviewer (22 reviews)

Age30-35

SkinOily, Fair-Medium, Cool

HairBlond, Straight, Fine

EyesBlue


5.0
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from

11 years ago

The only thing that worked on my dark brown hair, even the salons couldn't get it blonde. I will definitely buy this again.

About reviewer (3 reviews)

Age44-55

SkinCombination, Fair, Neutral

HairRed, Wavy, Medium

EyesHazel


4.0
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11 years ago

I love this stuff. I use this and the 'light ash blonde' color on my dishwater blonde hair, depending on my mood, and they both work so well, especially when you consider the price. So many light...

About reviewer (4 reviews)

Age19-24

SkinAcne-prone, Fair-Medium, Cool

HairBlond, Straight, Fine

EyesBrown