55%
would repurchase
3.7/5
package quality

price range

Reviews

Reviews


4.0
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12 years ago

I don't know why this hair color has a low rating, I found it to be perfect for lightening my dark roots and it gave me a very natural platinum color throughout the rest of my hair. I had used my...

About reviewer (23 reviews)

Age36-43

SkinOily, Fair-Medium, Neutral

HairBlond, Straight, Coarse

EyesGreen



4.0
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12 years ago

I have naturally dirty blonde hair, and had been going to hair salons for highlights for the past 10 years or so. I decided to try coloring my hair at home I still had highlights in my hair and...

About reviewer (10 reviews)

Age25-29

SkinCombination, Fair, Not Sure

HairRed, Wavy, Fine

EyesBrown


1.0
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12 years ago

I used it. Now my is GREY!!! As in "colour of concrete". My hair is naturally cool dark blonde and I've been using Nice 'Easy in 88 Ultra Light Ash Blonde for about two years. It worked...

About reviewer (22 reviews)

Age30-35

SkinCombination, Fair-Medium, Warm

HairBlond, Straight, Medium

EyesBlue


3.0
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12 years ago

This review is for LB01 Extra Light Ash Blonde. Highlights might take finesse, but I'm through having an allover color root touch-up at the salon every 8 weeks. It's well under $100 at Aveda,...

About reviewer (111 reviews)

Age

SkinOther, Other, Neutral

HairOther, Other, Other

EyesOther


5.0
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12 years ago

Okay so I'm naturally dark blonde and have been spending thousands per year on salon highlights. I even WORKED at a hair salon and never 100% loved the hue my hair turned when bleached and toned by...

About reviewer (9 reviews)

Age19-24

SkinCombination, Fair

HairBlond

EyesGreen


3.0
Created with Sketch.

12 years ago

So very much like many of the above comments, I have natural dark blonde hair, highlighted with an inch of natural roots (before the dye). I wanted an ashy blonde as a change to my golden blonde. ...

About reviewer (1 reviews)

Age19-24

SkinCombination, Fair-Medium

HairBlond

EyesGreen


1.0
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12 years ago

Used this dye this summer... turned my naturally blonde roots a fugly, white hot shade...and the ends a brassy orangey tinted yellow blonde, made my hair into straw like patches, and burnt my...

About reviewer (12 reviews)

Age19-24

SkinDry, Fair, Neutral

HairBlond, Curly, Fine

EyesBrown


2.0
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13 years ago

Even though the actual color turned out so-so (a little brassy for my taste) I can only give this two stars because of the AWFUL smell and the fact that it made my scalp itch for four days after I...

About reviewer (34 reviews)

Age36-43

SkinCombination

HairBlond

EyesBrown


4.0
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from

13 years ago

I love this Color! it is very nice not brassy at all! even after a bunch of washes! That's how i rate it. I've use almost every drugstore/Walmart available brands - My natural hair is dark ash...

About reviewer (4 reviews)

Age25-29

SkinDry, Fair

HairBlond

EyesBlue


3.0
Created with Sketch.

13 years ago

My hair was dark brown. I bought the LB01 Ultra light ash blonde.. thinking it would at least lighten my hair a little to a light brown without it looking so orange (hence why I got "ash") It did...

About reviewer (1 reviews)

Age19-24

SkinCombination, Fair-Medium

HairBrown

EyesBrown


3.0
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from

13 years ago

My hair is dark blonde, the length was previously dyed but I had 2" of natural roots. I think I rinsed too early, because my roots are an awful pumpkin orange. The lengths didn't look too bad. I...

About reviewer (90 reviews)

Age30-35

SkinCombination, Fair-Medium, Not Sure

HairBlond, Wavy, Medium

EyesHazel


2.0
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14 years ago

My hair is light to medium brown and I don't know what I was thinking with this product. The first time I used it the product worked fairly well and I was impressed. My roots were a dark blonde and...

About reviewer (13 reviews)

Age36-43

SkinCombination, Fair-Medium, Not Sure

HairBlond, Other, Other

EyesBlue


4.0
Created with Sketch.

14 years ago

I wanted to lighten my hair for summer. My hair is the shade of brown right before it turns black, so very dark and thick. I bought the lightest color of blond I could find, hoping that my hair...

About reviewer (1 reviews)

Age25-29

SkinAcne-prone, Fair

HairBrown

EyesBrown


5.0
Created with Sketch.

14 years ago

i know people have a lot of problems with box dye...but i've used this on my real hair and human hair extensions and had fantastic results in achieving platinum shade that i thought would be...

About reviewer (3 reviews)

Age19-24

SkinNormal, Other

HairBlond

EyesOther


1.0
Created with Sketch.

14 years ago

The ABSOLUTE WORST haircolor I have ever bought..ever. I used it on my natural hair, and it turned it brassy orange. It was awful. I had to get corrective haircolor at the salon, and you could...

About reviewer (8 reviews)

Age25-29

SkinOily, Fair-Medium, Neutral

HairBlond, Wavy, Medium

EyesBlue


5.0
Created with Sketch.

14 years ago

I think this range is a little diferent in the UK but I have been using 101 lightest natural blonde and I will never go to a salon again! I get at least 3 people a day asking where I get my colour...

About reviewer (88 reviews)

Age19-24

SkinVery Oily, Fair-Medium

HairBlond

EyesBlue


1.0
Created with Sketch.

14 years ago

It DOES say clearly not to use this if your hair has been dyed anything darker than blonde. Moving on, I have tried the regular preference and every other hair dye on the market and never, ever had...

About reviewer (213 reviews)

Age30-35

SkinSensitive, Fair

HairRed

EyesBrown


1.0
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14 years ago

i bought this cuz it was $2 and the box said it could lighten medium/dark brown hair. it didnt say anything about only using on natural hair, only that the color guide is achieved best on natural...

About reviewer (139 reviews)

Age19-24

SkinCombination, Tan, Not Sure

HairBrunette, Straight, Medium

EyesBrown


2.0
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15 years ago

Extra Light Ash Blonde LB01 ......The color that came out definately lightened my hair but it looks so yellowy orange.... i might have to buy another color to fix the orange-ness of my hair. I'm...

About reviewer (35 reviews)

Age19-24

SkinCombination, Fair, Warm

HairBrunette, Wavy, Other

EyesHazel


1.0
Created with Sketch.

15 years ago

I do NOT recommend it! I've used the Preference before and liked it. But, the Les Blondissimes type is horrible! It turned my hair very yellow with orange/yellow roots. It looked very cheap and...

About reviewer (2 reviews)

Age44-55

SkinCombination, Fair-Medium

HairBlond

EyesGreen