I can understand the popularity of this cologne. It's been described by all those adjectives men look for in a scent: fresh, clean, aquatic, sporty, sexy. The problem is that EVERY SINGLE MAN I've ever detected this on (probably hundreds over the years), always overdoes it and the result is screechy, sharp, metallic, eye-watering, teenage locker room kind of scent. It doesn't smell fresh or sexy to me. If I sit by someone wearing this in a restaurant, movie theater, or any other confined space - I immediately get up to change seats. I just can't tolerate it, even in small doses. I think it's especially popular in corporate environment - it's deemed as a safe, popular choice for men. Being stuck in a conference room with this scent assaulting my space is the worst! I hope another cult classic male scent will edge out this one soon.