I love this product, but it only works on my hair when it is dry. I have a very curly bob that gets heat-styled often. I wash my hair at night, apply my product of choice and go to bed. In the morning, my hair is fully dry, so I just flat iron the curls and style it with a curling wand. My end goal are the beachy waves made popular by Julianne Hough in 2016. This method has been working very well for me and I get complimented often. When I first bought this product, I applied it to wet hair right after my nightly shower, went to bed and tried to style it in the morning. My hair felt dull, greasy and difficult to style. I tried this method a few times then gave up. I went back to my Redken Pillow Proof spray and forgot about this. Now the Redken spray works well for me, but it can leave my ends looking dry. One day, after styling, I grabbed this product, squeezed about a quarter size on my hands, rubbed them together and applied it to my hair. At first, it looked a bit greasy. I thought I had made a mistake, but had no time to fix it. About ten minutes later, I looked in the mirror again and could not believe my eyes - my hair looked amazing! Healthy, shiny, plump and just right. It even made the split ends I have in the front disappear! I have a medium-sized tube and it should last me a while. This produc has a very thick, Brylcreem-like consistency and a mild herbal smell that dissipates quickly. I think this is an excellent styling aid, and will continue to purchase it for as long as it is made. Good job, Kiehl's! EDIT: guys, this is pure luxury! Silky, shiny, healthy-looking hair every time! Never greasy. I am testing other Kiehl's products for skin and hair, and hope they will work as well as this one.