Once I was at a swap meet, and there was a chick working a booth who was wearing the most amazingly blue mascara. She was Korean and the color was so VIVID on her. I asked what it was, and she said it was some no-brand 99 cent swap meet mascara. She had no idea what the name was, so of course I walked around and bought every blue mascara at that swap meet, and of course none of them were the one that she wore. Ever since that day I have been trying blue mascaras, hoping that one day I'd find the same one. So when I noticed that CoverGirl had this in True Blue, I pounced. It really is a true blue, but not as vivid as the one that that Korean chick wore. I am not impressed with the length or the volume this mascara provides, either. When I tried to add another coat, it felt really crusty and nothing improved. I'm not saying this is a bad mascara, but it is not impressing me. Maybe it's just that I'm tan and that chick was very pale so the blue really popped on her? IDK. I would not hesitate to try this in black, either.