Created with Sketch.
2 reviews
would repurchase
package quality

price range


Created with Sketch.

a year ago

I started out using the kpak and LOVED it. After mega highlighting my hair, i tried this. It is nice and moisturizing but not as much as the kpak. I also haven't noticed any difference in my blonde

About reviewer (985 reviews)


SkinCombination, Fair



Created with Sketch.

2 years ago

About 3 weeks ago I had a balayage done with different blonde tones, from golden to icy white. I haven’t had my hair bleached in about 6 years and I forgot how quickly your hair can start to get brassy. I was beginning to notice the icy white areas of my fresh balayage looking a touch less icy even after using purple shampoo and conditioner (and my shower head is filtered). I came across this line at Ulta the other day and grabbed a few of the products in this line including this masque. I mostly use Joico products in general because the quality is just amazing, so I was excited to try this out. This masque’s claims: “Instantly hydrates, softens, and illuminates by neutralizing chlorine and removing trace minerals that can dull and yellow blonde hair. Nutrient rich Tamanu and Monoi oils help restore strength and reduce breakage.” This masque basically did everything it claimed to do. It really softened my freshly bleached hair and noticeably brightened everything right back up! The scent is a fresh floral, not my favorite, but it smells good. As with most masques you really gotta spend some time rinsing and making sure it’s completely rinsed our so it doesn’t weight down your hair. I used this in combination with the Brightening Veil spray (which I’ll review when I’ve spent more time heat styling). My hair was noticeably smoother, brilliantly shiny (like next level shine), and my hair is SO soft and light. I just love everything about this masque and because of it I’m going to pick up the shampoo and conditioner in this line as well. Leave it to Joiconto once again dominate my shower lol. The only downside is that it’s quite pricey for the size of the tube. It was $20.99 for 5.1oz tube. Because my hair is cut into a bob about 2” from shoulders, this masque will last me maybe about 6 uses because my hair is so thick, but if your hair is long you might find that you go through it more quickly. Granted, it’s a masque and therefore should not replace conditioner after every wash. If you have blonde/bleached hair, definitely check this product out (and this line for that matter) to brighten up your blonde while providing astounding softness and shine! Love it!

About reviewer (106 reviews)


SkinCombination, Fair-Medium, Cool

HairBlond, Straight, Medium