I LOVE this mascara. I typically bounce around with mascaras trying new things, but I have now repurchased this 3 times and use my points on it any chance I get. For reference, I have pretty average lashes that don't have issues with drooping/hodling a curl, and I prefer more "feathery"/lengthening formulas over volumizing ones. Also full disclosure, I don't buy full sized mascaras if a mini is available, so any differences between the mini and full size are not counted for here.
This mascara has a thicker, almost "waxy" formula that lengthens, separates, and defines for a super pretty "feathery" lash look. This is exactly what I look for when trying out mascaras, so it is perfect for my preferences. It is not super dry like Tarte Lights, Camera, Lashes, but it is also not super wet like Urban Decay Perversion. It's got some thickness to it without being gloopy- just enough thickness to really add some product to the lashes without getting any clumping. I don't know if waxy is the right description of the formula, but there is some body to it. Another formula thing I like, it doesn't get "crunchy" or hard throughout the day. It stays nice and soft and flexible, so it wears very comfortably. I also love the brush- it is a slightly oversized natural bristle brush. Not as big and cumbersome as the Too Faced Better than Sex, but it's close- like if you shaved off the hourglass parts (hope that makes sense). I am pretty clumsy with mascara application but I don't have an issue with this being hard to apply/getting all over my brow bone. It can be a bit tricky to apply to the lower lashline, though.
The staying power on this is pretty good. If I rub my eye through the day it can push the curl down and make my lashes less "perky", but I don't get raccoon eyes or flakes anywhere. I have read a lot of reviews that this flakes on people- I have not had that experience, but flaking is not an issue I typically have so I wouldn't be the best judge on that. Another thing I appreciate about this formula is that it does not seem to damage my lashes when I try and remove it. My lashes fall out pretty easily, and I have seen lots of lashes come out with the removal of other mascaras because they were too clingy/hard to remove. I can remove this mascara with ease- I think the product has claims about helping your lashes grow thicker/longer, but honestly I think they just look better from not being torn out every time I try and remove my makeup.
In short, this is my new staple mascara. It makes my lashes look how I want them to look without damaging them or smudging all over my face. 10/10 would re-buy and recommend.