I received this as a gift. I tried it on and it definitely makes a positive difference, yet looks natural on me at the same time. I wore it "for real" for Thanksgiving on Thursday. Typically, my family does not like me wearing lipstick, as ridiculous as that sounds. My mom especially thinks it makes me look really old and "mean", and basically criticizes anyone on TV that is wearing lipstick of any shade. However, my family also knows very little about makeup. I remembered how natural this lipstick looks on me, and I figured it was subtle enough so that my mom wouldn't notice. So I put it on and met up with my family. Sure enough, they didn't even realize I was wearing lipstick, but they complimented me on my makeup, more than they usually do. I am pretty happy with this color, it creates that really popular barely-there look on my lips, but still makes a difference. However, like I said, it was a gift, so I am lucky enough to not have to think about the $19 price tag.