Purchased at: Target
Would recommend to: Those looking to try out a variety of reds in different shades, those on a budget.
I almost exclusively wear matte lipsticks, and I also mostly wear reds. I went out in a limb and decided to buy three of the non-matte ones - but that's for another review. Overall, comparing these to my modest lipstick collection, they're really about a 2.5/3. I bought 111 and 109. Compared to my other matte lipsticks, these aren't drying, but they do have to be reapplied frequently and the color does not go on smoothly. I found it to be a bit patchy and feathery, even with lipliner and then trying it with a brush. I HIGHLY recommend wearing a lipliner with these though.
111 - A true cool-toned red. It isn't as matte as it could be. I didn't find it drying at all. Tip: Always do a lip scrub he night before and morning of wearing matte lipsticks. I think this is good NON-DRYING dupe to Ruby Woo (MAC), as RW is widely known for being extremely drying. It really helps! I wore a Rimmel lipliner underneath it, and applying this color over it was somewhat difficult. It could just be the operator, but I had a hard time with this lip color feathering. It only lasted a few hours, even with the lipliner, before I had to reapply it.
109 - A coral-red, almost a pinky coral. I like this one so much better than 111. It's a great summer color, and I don't really have anything like it yet. This one will definitely stay in my purse, especially if I can find a lipliner to match it. It is slightly drier and matter than 111, and I didn't have as much feathering trouble with it. Although, it also didn't last very long.