While I'm not a snob, I tend to avoid WalMart makeup. But when I heard "cruelty free" and "Barrymore" (I AM a huge fan of not only Drew's work, but all the way back to the works of John, Lionel and Ethel), I made the trek to WalMart and grabbed a few things. And when I used them up, I went back and got more.
The Color Play Creme Eyeshadow in Orchid-ing Around is a favorite. On me it looks greyish and smokey rather than orchid/purple, but that just means I can wear it with anything. And there's a lot of greys I can't wear, but this one works great. It's very easy to work with, I know some reviewers prefer to use their finger, but I use an eyeshadow brush and it's not difficult at all to build it up where you want intensity and sheer it out where you don't. It has a shimmer, but not too glitzy-glittery. The whole effect is very 1920's, like those old photos you see of women with a smokey eye, but with that shiny highlight in the center of the lid. (They probably did that with Vaseline, but we don't have to!) It doesn't crease, and being a creme, I don't get glittery stuff dropping on my cheekbones. It all stays put until I take it off.
The packaging is sturdy. The jar appears to be thick glass, which I love. The lid is plastic, but it's substantial and and it won't crack in your makeup bag. It stays on, too. I'm sure the plastic lid is part of what keeps the price down, so I don't really mind.
Both the product and the packaging are reminiscent of Dolce & Gabbana Perfect Mono Cream Eye Colour, but for a LOT less cost. This is some really nice stuff, not just something you're stuck getting when you're strapped for cash. It's seriously good shadow. I could hit the lottery tomorrow and I'd still keep this shadow around.