If you are fair and cool toned, you should try this blush.
I initially thought it might be more purple/plum colored, but it's a cool pink. It is so natural looking, when I do a sheer application of color on the apples of my cheeks. It adds a nice warmth to my cool toned skin, and really gives me a nice healthy look. I have been reaching for it 3-4x a week - quickly became one of my favorites.
It goes on quite sheer, but is actually quite build-able on fair skin. I use the real techniques blush brush, and it works nicely to pick up color. The brush that comes with it is not so great for blush, but I love it for contouring.
In the box, you see shimmer in the shades, but it is quite fine particles, because it is not so detectable when it's on your face. Wear time is pretty good. (not the best I've tried, but def not the worst)
The packaging is slightly bulky - but fits nicely into my makeup storage and travel cases though. The box is actually smaller than it looks in photos. I love that it has a mirror.
It does have a scent. Like a slight floral/vanilla scent - but I only smell it when I smell the box. I rarely smell the scent when the product is on my face. Although, I think I would prefer if they removed the scent completely.
I have read that the product quality is quite a bit less if you purchase the holiday sets though.