Ok, so I plucked the living daylights out of my brows in the eighties and early nineties. As in, two thin lines on my brow bones. Thank God I never shaved them, which was also in back then! I have basically left them alone for years now, except to clean up strays beneath my brow bones and between my eyes. As far as I know, Frieda Kahlo is the only woman who ever successfully sported the mono brow! Ha! So now, in my early fifties, my brows are ok shape wise, but still a bit sparse. I've tried lots of different products on them, including pencils, powders, gels, etc. With all brow fillers, I think you have to learn how to use a light hand and build the color if you want to, to get a natural look. For the last year or two, I've used MAC shadows mixed together, espresso and omega. It probably sounds weird, but the omega shadow lightens everything a tiny bit and counteracts the tendency of espresso to get brassy. Does that make sense? Anyway, thank God again that I didn't try Blinc mascara first ( I hate it with a passion, but that's another review.) or I might never have tried the brow mousse. I bought the amplified mascara and brow mousse as a set - comes in a cute round tin that could always be repurposed to carry makeup items in a handbag, and keep them in one place. I got the shade Light Brunette, and I couldn't be happier with the color. It is completely neutral, with NO red tones whatsoever. There is a little bit of a learning curve with application, but I expect that when I'm using something unfamiliar, so I did a little practicing before wearing it on a typical workday. I use the side of the wand to sweep through brows from tail to front, then very gently use the tip to put some more product in sparse spots, then brush through again. The coolest thing about this is that brows look unbelievably thick - I mean the individual hairs, not brows as a whole - and this product colors your brow hair, NOT your skin. Instead of looking as though I have a solid block of color, you can actually see the hair. It also grooms beautifully, and brows will stay in place all day without smudging or fading. Of course the final test was wearing it to work, where I work (and sweat) like a slave for about 6 and 1/2 hours out of every 8 hour day. LOL! My brows held up all day and were still neatly brushed upwards when I got home. This will not be loved by those who like very dramatic, precise, "on fleek" brows. But if you want neat, natural looking brows that last through your day, you'll love this. Now supposedly this product has ingredients that moisturize skin, too. I couldn't care less about that, and I was actually worried that moisturizing properties might make the product get smudgy or runny, but that doesn't happen. I wouldn't complain if the company's powers-that-be took it into their collective heads to lower the price! It is kinda expensive at 24 bucks a tube - but also comparable to other high end brow products, so I guess it depends on your perspective. This is my first tube, so I would be bummed if it dried up or ran out in a month, but other than that, I will suck it up and pay the price for something that really works for me.