Believe me when I say I have tried a lot of products for volume. I have tried high and low end products and never found anything to provide the volume I wanted. I wasn't asking for tons of volume, just enough to make my hair look halfway full. I started using this product after the Ulta Rep recommended. I went in to buy foundation and came out with this and the root pump. Little did I know that the root pump would not be needed. Talk about volume....I have it now. As much as I want and more I cannot say enough good things about this product. It feels so good on the scalp as u r shaking it on. It has a cooling effect as it hits the scalp and u just want to keep shaking more out. But, don't keep shaking more out because u don't need it. U just need a tiny amount to get the volume u want and need. But, should u find u do want more volume, just shake out a little more. It is best to apply little at a time as opposed to a lot at one time. But I tell u, I have never seen anything like it. My hair is so flat and somewhat thin and first time I used, I could not get over the amount of volume I had. I actually had to stand back from the mirror and take a second look to make sure I was seeing the same head of hair. Was that my hair that was full and beautiful at the same time...no white residue and no stickiness. Unbelievable...no way I said to myself. So I walked back up to the mirror and examined the area I had sprinkled and there was truly nothing there but a head of volumized hair. I know this is a long review, but, if u only knew how amazed and shocked and happy I was because of this little red bottle, u would understand. If u r thinking and still pondering whether to buy, please, please, please give it a try. After so many years of thin and lifeless hair, I finally found what I had been searching for and once u try it, u will be as happy as I am. It's magic in a little red bottle.