In Germany in 2008, Zoe Boikou began searching for high-quality makeup brushes at an affordable price. After she found brushes from Canada that fit the bill, she began to sell them on ebay. This slowly grew into a larger business, and Zoeva Cosmetics was born. The company makes great use of social media to promote its line of brushes and cosmetics and the products are available online.

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41 products

154 reviews

77% would repurchase

Recent Zoeva Reviews

Makeup Brushes -Zoeva -227 Luxe Soft Definer

on 12/7/2018 7:54:00 PM


227 is supposed to be similar to my all time favourite MAC 217 but I find it fluffier, with longer bristles which makes it less precise. I suppose it would be nice for a wash of color on the eyelids but I prefer to pack my eyeshadow with a shader brush. Wouldn't miss it if I lost it.

Makeup Brushes -Zoeva -231 Petit Crease

on 12/7/2018 7:51:00 PM


I don't know why I find this brush scratchy when used with a back-and-forth motion, really disappointing. However I use it to gently place some darker eyeshadow strategically and blend with another brush. Wouldn't repurchase.

Makeup Brushes -Zoeva -106 powder brush

on 12/7/2018 7:48:00 PM


This is an ok powder brush, I don't find anything special about it but since the handle is rather short I find it convenient to keep in a small backup bag to carry daily after my retractable became too weathered to use.

Makeup Brushes -Zoeva -234 Luxe Smoky Shader

on 12/7/2018 7:45:00 PM


This must be my favourite Zoeva brush, much like MAC 219 only a smidge wider and much softer. I use it daily to pack eyeshadow on my eyelids. Amazing!

Makeup Brushes -Zoeva -142 Concealer Buffer

on 12/7/2018 7:43:00 PM


I'm not sure about this brush... It's very tightly packed and doesn't bend much so I don't enjoy applying concealer with it but I do use it to smooth any lines out a couple of minutes after application, before setting with powder (using another brush) and blending the foundation around the nose area. Looks beautiful though and doesn't shed. Overall I find it serves some purpose but it's not a must have.

Popular Zoeva Products

102 Silk Finish
102 Silk Finish
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