83%
would repurchase
4.0/5
package quality

price range

Reviews

Reviews


2.0
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15 years ago

My hair color is a natural, very dark brown. I am a hair color amateur but I've read a cosmetology book on the subject. :) I used two Hicolor products: Soft Auburn and Natural Blond, to...

About reviewer (41 reviews)

Age19-24

SkinAcne-prone, Fair-Medium

HairBrunette

EyesBrown



4.0
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15 years ago

i've tried this in a myriad of [blonde] shades.. i'm naturally a dark-ish mousy brown but have been dying my hair darker for years and years and years. suddenly decided to go "back to my roots"...

About reviewer (2 reviews)

Age19-24

SkinNormal, Fair

HairBrunette

EyesBrown


4.0
Created with Sketch.

15 years ago

I had been using Soft Brown on my black Asian hair for years, and while I like the initial result the fade-out requires considerable restoration with semipermanents. Perhaps I'll try Coolest Brown...

About reviewer (65 reviews)

Age44-55

SkinSensitive, Fair

HairBrown

EyesBrown


5.0
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15 years ago

HiColor in Shimmmering Gold - Way too brassy on my dark brown hair, I will never buy it again. HiColor in Cool Light Brown- Toned down my brassiness, but is no where near the shade's swatch. My...

About reviewer (18 reviews)

Age19-24

SkinNormal, Tan

HairBrunette

EyesBlue


5.0
Created with Sketch.

15 years ago

I can't believe I didn't do a review for this before! The color I use is the HiColor highlights in Ash Blonde, but I use it as all over color. My natural haircolor is JET BLACK. A few years...

About reviewer (173 reviews)

Age25-29

SkinCombination, Olive, Warm

HairBlond, Curly, Medium

EyesBrown


2.0
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from

15 years ago

I bought this product mainly because it was made for people with dark hair. Initially, the color payoff was wonderful. I bought my color in Dark Auburn and liked the results at first. The tips of...

About reviewer (3 reviews)

Age19-24

SkinOily, Medium

HairBrown

EyesBlack


5.0
Created with Sketch.

15 years ago

I'm not a big reviewer, but I just had to share my experience with this product. I read all the reviews here before using HiColor, but it's hard to find reviews where the users' experience...

About reviewer (6 reviews)

Age19-24

SkinCombination, Medium

HairBrunette

EyesHazel


5.0
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from

15 years ago

I have long hair naturally dark brown hair that i wanted to highlight. Since I'm on a budget I did not want to pay the $80 + that it would cost to have it done at a salon. The directions were...

About reviewer (128 reviews)

Age

SkinOther

HairOther

EyesOther


5.0
Created with Sketch.

15 years ago

I love this product. This is the only red dye that will actually turn my dark brown hair an intense auburn. I have been using Red Hot for many years, and whenever I want to up the color, I just put...

About reviewer (9 reviews)

Age25-29

SkinCombination, Fair-Medium

HairRed

EyesBrown


5.0
Created with Sketch.

15 years ago

I bought this at Sally's for buy 2 get 1 free. I used intense red with half of Magenta and it turned so pretty dark red with some burgundy in it. I used a 20 developer because I was scared it would...

About reviewer (86 reviews)

Age25-29

SkinCombination, Fair-Medium, Not Sure

HairRed, Straight, Fine

EyesBrown


1.0
Created with Sketch.

16 years ago

Why didn't this work for me? I wanted to dye my brown hair (with a bit of left over dyed orange) soft auburn but it WASHED out right away??? ARGH. It didn't make ANY difference to my hair. What a...

About reviewer (29 reviews)

AgeUnder 18

SkinVery Dry, Fair

HairBrown

EyesBrown


4.0
Created with Sketch.

16 years ago

I just colored my hair, just rinsed it out an hour ago. I previously had dark brown, went to fantastic sams and they gave me a coppery color instead of what i wanted and after a week it turned...

About reviewer (7 reviews)

AgeUnder 18

SkinCombination, Fair

HairRed

EyesBlue


4.0
Created with Sketch.

16 years ago

I LOVE this color! I used HiColor Coolest Light Brown with 30 developer and for the first time ever, my dark brown hair was lifted to a beautiful, natural looking light brown with no brassy orange...

About reviewer (2 reviews)

Age36-43

SkinDry

HairBrunette

EyesBlue


4.0
Created with Sketch.

16 years ago

Like a previous poster here, I use Intense Red, but I use it with the 30 developer because my hair is naturally a dark brown. I have used so many different brands at Sally's where the color fades...

About reviewer (8 reviews)

Age19-24

SkinCombination

HairBrunette

EyesHazel


4.0
Created with Sketch.

16 years ago

I love the way my hair turned out. I used the shade "Intense Red" with volume 20 developer since I was dying over lightened hair. When the dye is sitting in your hair it looks like theater blood,...

About reviewer (10 reviews)

AgeUnder 18

SkinOther, Olive

HairRed

EyesHazel


5.0
Created with Sketch.

16 years ago

Amazing lift and deposit all in one. I recently decided to go from a dark brown with auburn highlights to a blue black with red highlights. I had lift on blue black hair, which was amazing....

About reviewer (19 reviews)

Age25-29

SkinCombination, Fair, Neutral

HairBrown, Curly, Coarse

EyesHazel


5.0
Created with Sketch.

16 years ago

I use this in Sizzling Copper and absolutely love it. I have naturally dark brown hair and this takes me to a shiny shimmering medium auburn color (without having to go to a salon and pay beaucoup...

About reviewer (189 reviews)

Age25-29

SkinNormal, Fair

HairBrunette

EyesBrown


4.0
Created with Sketch.

16 years ago

I was really nervous about using this because I have really damaged hair. I have been dying my hair with Natural Instincts for awhile and I recently used their Brass-Free in medium brown. It...

About reviewer (85 reviews)

Age19-24

SkinOily, Medium

HairBrown

EyesHazel


3.0
Created with Sketch.

16 years ago

I tried, really I did. This did a great job covering over darker colors, but it colored REALLY dark, took forever to rinse then slowly over the week would bleed to what I wanted in the first place,...

About reviewer (49 reviews)

Age36-43

SkinCombination, Fair-Medium, Not Sure

HairBrown, Other, Other

EyesBlue


5.0
Created with Sketch.

17 years ago

I usually use Feria (professional formula) in All Out Copper Red. I tried this Hicolor in Red Fire. It looks CRAZY while processing which made me very nervous. It looked like bright yellow-orange...

About reviewer (49 reviews)

Age30-35

SkinNormal, Fair-Medium

HairRed

EyesBlue