83%
would repurchase
4.0/5
package quality

price range

Reviews

Reviews


3.0
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12 years ago

OK so i have dark brown hair, and my hair is hard to lift. I decided to go with the HONEY BLONDE, sadly my hair is still dark brown. The roots came out great! but hey, what about the rest of my...

About reviewer (1 reviews)

Age19-24

SkinNormal, Fair-Medium

HairBrown

EyesBrown



3.0
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12 years ago

Color bought: Soft Brown My hair color: Dark brown I bought this because a girl I know recently dyed her hair I believe she used Light cool brown, and It came out amazing! The reason why I...

About reviewer (133 reviews)

Age25-29

SkinNormal, Tan, Not Sure

HairBrown, Straight, Other

EyesBrown


4.0
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12 years ago

So before I dyed my hair using this, I had an auburn-dark brown color. I watched so many videos on youtube regarding a permanent hair dye that would give me a reddish-magenta color, similiar to...

About reviewer (17 reviews)

AgeUnder 18

SkinDry, Tan, Neutral

HairRed, Wavy, Medium

EyesBrown


4.0
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12 years ago

Purchased in Red Hot. I originally had dark brown hair, it looked borderline black sometimes but it's just pretty dark. I hadn't dyed my hair in about three years so I suppose my hair would be...

About reviewer (6 reviews)

Age19-24

SkinCombination, Fair, Not Sure

HairBlond, Curly, Medium

EyesBrown


5.0
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12 years ago

As a kitchen beautician I have coloured my fair ever colour in the book. My hair is naturally black but I used this when going a dark fire engine red. I woulda use the Magenta colour on my roots...

About reviewer (9 reviews)

Age25-29

SkinCombination, Olive

HairBlack

EyesGreen


5.0
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12 years ago

This is by far the best hair dye I've come across, It lift my hair from black to medium-light brown. I used honey blonde. No brassiness which is great! The roots may turn a bit reddish and lighter...

About reviewer (1 reviews)

Age19-24

SkinOther, Medium, Neutral

HairBlack, Straight, Fine

EyesBrown


1.0
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12 years ago

reviewing intense red. what a waste of money! i have naturally dark brown hair. it was supposed to lighten and deposit a vibrant red color at the same time (ie no bleach needed.) it didn't...

About reviewer (1 reviews)

Age30-35

SkinCombination, Fair-Medium

HairBrunette

EyesBrown


4.0
Created with Sketch.

12 years ago

I've don't research on this product and have used it just once. I have naturally black hair but I tried going a light brown with clairol and it only got my roots. So I decided to go red with...

About reviewer (15 reviews)

Age19-24

SkinCombination, Fair-Medium

HairBlack

EyesGreen


4.0
Created with Sketch.

12 years ago

Ok so I am going to keep this short and sweet. My hair: dark brown (colored) Past: have tried preference and perfect 10, both didn't do much to my hair Shade I bought: Sand Blonde (with 30...

About reviewer (8 reviews)

Age19-24

SkinNormal, Fair-Medium, Neutral

HairBrunette, Other, Medium

EyesBlue


5.0
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from

12 years ago

Okay, I've only ever dyed my hair myself a few times, and usually it was just those highlights that come in a box. I had about 3-4 inches of blond regrowth, which I attempted to clolor red with...

About reviewer (1 reviews)

Age19-24

SkinAcne-prone, Fair

HairBrunette

EyesBrown


5.0
Created with Sketch.

12 years ago

This dye is pretty friggin amazing! My natural hair colour is a super dark brown and the sizzling copper got it to a pretty amazing nice shade of red with subtle orange high lights. The application...

About reviewer (10 reviews)

AgeUnder 18

SkinSensitive, Fair, Not Sure

HairBlond, Straight, Other

EyesGreen


4.0
Created with Sketch.

13 years ago

This is my favorite stuff ever. It'll dye over anything. I've done so much to my hair. One time I bleached it, tried to dye it brown, which barely took, and when that didn't work this did. I've...

About reviewer (743 reviews)

Age19-24

SkinCombination, Fair, Warm

HairBrown, Wavy, Medium

EyesHazel


5.0
Created with Sketch.

13 years ago

REDHOT: Ok so a lil history on my hair, I had it dyed black for about three years. Stopped using black dye for about 6 months went and got it "professionally" bleached to light brown color with...

About reviewer (8 reviews)

Age19-24

SkinCombination, Fair-Medium, Neutral

HairBrunette, Straight, Medium

EyesBrown


2.0
Created with Sketch.

13 years ago

Tried sandstone on dark brown hair, and it lightened to the same bright copper orange I've gotten with every other color I've tried. Tamed it back with clairol ultra cool brown.

About reviewer (1 reviews)

Age30-35

SkinCombination, Fair

HairBrunette

EyesBrown


5.0
Created with Sketch.

13 years ago

*****BEFORE/AFTER PHOTOS AT END OF POST***** I am pretty impressed with this product. It was my first time dying my hair at home (and I did it by myself). I'm pretty clumsy; it wasn't that hard....

About reviewer (93 reviews)

Age25-29

SkinSensitive, Other, Not Sure

HairBrown, Other, Other

EyesBrown


4.0
Created with Sketch.

13 years ago

I have dark long thick frizzy curly hair down to my waist. I have been dying my hair since I was about 16 (I'm 25). Recently, I decided I wanted to go really red. I tried a few DS box dyes that...

About reviewer (3 reviews)

Age25-29

SkinCombination, Dark

HairBrown

EyesOther


3.0
Created with Sketch.

13 years ago

I bought this product after not achieving the non-red, soft brown I'd been going for using Ion. I did have closer success doing a pre-bleach, but because that's such a hassle, I thought the...

About reviewer (1 reviews)

Age30-35

SkinCombination, Tan

HairBrown

EyesBrown


2.0
Created with Sketch.

13 years ago

So I bought this because I read a lot of reviews on it that were good. I bought 30 vol developer, and bought the Red Hot. Not only did it wash out and fade quicker than drug store box dye, but it...

About reviewer (1 reviews)

Age19-24

SkinCombination, Fair

HairRed

EyesBlue


2.0
Created with Sketch.

13 years ago

I just tried this in Coolest Brown. It didn't do anything for my hair. Despite me using heat. Because I am relaxed, it recommended that I use a 20 developer which I did, but...yes nothing happened....

About reviewer (185 reviews)

Age25-29

SkinVery Dry, Dark, Warm

HairBrown, Curly, Medium

EyesBlack


1.0
Created with Sketch.

13 years ago

Bought this last week after reading the rave reviews on here. Spent an hour pulling all my medium brown hair through the damn highlighting cap, and began. Sallys only had a 40 vol developer, so I...

About reviewer (20 reviews)

Age19-24

SkinSensitive, Fair-Medium

HairBrunette

EyesHazel