63%
would repurchase
3.8/5
package quality

price range

description

A cult-classic mascara dressed up in yellow plaid for the season.This best-selling vegan mascara lengthens, curls, and volumizes your lashes. A blend of curated ingredients soften and nourish your lashes with each coat, leaving them in perfect condition. Curl and separate every lash with the 360° magniLASH wand for a naturally defined and voluminous look.

ingredients

Ingredients: Aqua, oryza sativa (rice) bran wax, cyclopentasiloxane, hydrogenated stearyl olive esters, stearic acid, cera carnauba, triethanolamine, alcohol, candelilla cera, acacia senegal gum, panthenol, VP/VA copolymer, polyvinyl alcohol, aminomethylpropanediol, chlorphenesin, iron oxides (CI 77499).

Reviews

Reviews


3.0
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7 years ago

I've only used the deluxe sample size version. I have average length, average volume lashes, and almost never have problems with flaking or smearing. I prioritize lash separation and volume, and...

About reviewer (69 reviews)

Age25-29

SkinCombination, Fair, Warm

HairBrunette, Wavy, Fine

EyesBrown



1.0
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from

7 years ago

I dislike this mascara. I got a deluxe sample, used it for a while because it got good reviews. It was drying and irritating and had a weird spidery effect on my sparse asian lashes. I also found...

About reviewer (517 reviews)

Age44-55

SkinCombination, Olive, Warm

HairBrunette, Straight, Medium

EyesBrown


5.0
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7 years ago

Wonderful product. Don't love the packaging though!

About reviewer (58 reviews)

Age25-29

SkinDry, Fair, Neutral

HairBlond, Straight, Fine

EyesBlue


4.0
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7 years ago

Okay, let me tell you, this stuff is awesome. For a higher end mascara, I love it. You can tell the difference just by one coat. I tried the oh-so-famous "Better than Sex mascara" along with...

About reviewer (14 reviews)

Age19-24

SkinAcne-prone, Fair-Medium

HairBrunette

EyesBlue


4.0
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7 years ago

I had repurchased this mascara because it worked for me. I did notice that it tended to dry out quickly once opened, but I was willing to deal with it because I was getting compliments on my...

About reviewer (24 reviews)

Age44-55

SkinNormal, Other

HairBlond

EyesGreen


1.0
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7 years ago

Just because a mascara costs a lot doesn't mean that it is always going to work great for every one. I learned that just by using this particular product. IT was dry and flakey, and the packaging...

About reviewer (4 reviews)

Age25-29

SkinCombination, Fair, Not Sure

HairOther, Straight, Medium

EyesBlue


4.0
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7 years ago

I have been using this mascara for about a year now and I must say I absolutely love the mascara it is really amazing quality for the price you pay. It definitely gives them a lot of length and it...

About reviewer (2 reviews)

AgeUnder 18

SkinDry, Fair-Medium

HairBlond

EyesGreen


5.0
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7 years ago

I'm surprised at the negative reviews on this mascara. I received this as a deluxe sample and honestly it's one of the best mascaras I've ever used. I haven't had so many compliments on my lashes...

About reviewer (306 reviews)

Age44-55

SkinCombination, Fair, Cool

HairBlond, Other, Fine

EyesBlue


2.0
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7 years ago

I just dont like this. I brought it a few years ago. and nvr repurchase again.

About reviewer (8 reviews)

Age25-29

SkinCombination, Fair-Medium, Neutral

HairBlack, Wavy, Medium

EyesBrown


4.0
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7 years ago

I have short, sparse, and straight lashes. This provides amazing length but gets clumpy after two coats; it also weighs my lashes down even after I curl them; the packaging is cute but a bit bulky....

About reviewer (168 reviews)

Age19-24

SkinNormal, Tan

HairBlack

EyesBrown


1.0
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7 years ago

Let me start by saying when I discovered this, it quickly became my holy grail mascara. Then after a few months of use, my eyes were becoming increasingly irritated and it turns out that this was...

About reviewer (9 reviews)

Age30-35

SkinAcne-prone, Fair, Cool

HairBrown, Other, Other

EyesGreen


5.0
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7 years ago

I have used this mascara off and on for 10 years now. It is my HG mascara for sure. I just cracked open a new one and remembered why I loved it sooooo very much. From first application it's exactly...

About reviewer (4 reviews)

Age30-35

SkinCombination, Fair, Cool

HairBrunette, Wavy, Medium

EyesGreen


3.0
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7 years ago

I like this product OK... its not my fav but def not the worst either. Its a little lumpy for me.

About reviewer (6 reviews)

Age30-35

SkinCombination, Fair-Medium

HairBrown

EyesBrown


2.0
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7 years ago

Bleah:( Prob worst mascara I've ever used. There is no way to keep it from clumping!!! Yes my lashes are thick, yes they get good color, but even combing thru with FasLash I get gobs of mascara...

About reviewer (213 reviews)

Age36-43

SkinCombination, Fair, Neutral

HairBlond, Wavy, Medium

EyesGreen


1.0
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7 years ago

FLAKES!!! It lengthens my stubby Asian lashes but it FLAKES OFF!!!

About reviewer (64 reviews)

Age30-35

SkinAcne-prone, Olive, Neutral

HairBlack, Straight, Coarse

EyesBlack


3.0
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7 years ago

This sucks! Total smudger! Even with a primer! What a bummer!!! Holds a good curl and great deep color but smudges barley

About reviewer (27 reviews)

Age36-43

SkinVery Oily, Medium, Neutral

HairBrown, Wavy, Medium

EyesBrown


2.0
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7 years ago

I keep buying this, but I have mixed feelings about it. Pros: It gives me thick, long, extra black lashes and doesn't clump. It also washes off easily. ...

About reviewer (36 reviews)

Age44-55

SkinSensitive, Fair, Cool

HairBrunette, Wavy, Fine

EyesHazel


5.0
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7 years ago

I am always on the lookout for a good mascara. I heard good things about this Tarte mascara, but was skeptical at first. After purchasing and trying this, I fell in love! This is my new HG mascara....

About reviewer (21 reviews)

Age19-24

SkinAcne-prone, Fair

HairBrunette

EyesHazel


3.0
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7 years ago

It didn't make a difference. I wouldn't repurchase

About reviewer (34 reviews)

Age19-24

SkinDry, Fair

HairOther

EyesOther


4.0
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7 years ago

This really lengthens my lashes, but there was not much volume. However there was no clumping, which was great. I think it's a good mascara but nothing that made me freak out and want to buy it...

About reviewer (228 reviews)

Age30-35

SkinCombination, Fair, Warm

HairBrunette, Wavy, Fine

EyesGreen