I would buy this product again if it were a more reasonably-price and available in stores. The Wet Sand shade is beige and does impart some color but not as much as the strongest of the violet shampoos do. It is very creamy and does not dry out color-treated hair. I also tried the Golden Mist shade. It is just yellow and does not impart much color to my hair but is a good basic shampoo. The product is overpriced.