I know Goldwell is a decent European salon brand, somehow I never tried it until the warm blonde conditioner saved my hair when it turned to ashy. :-) (Discontinued now :(..) Anyhow, this shampoo is very nice, light, creamy, smells soft and clean. It didn`t cause any curling effect however on my hair. But it is VERY moisturizing, and feels nice. That is why the 4 lippies. :-) ... I saw curls coming once I applied the conditioner though!.. Oh, and it is not that expensive, I am a Kerastase, Pureology user and this is half or third the price and nice and moisturizing.